Home Textile

Global Home Textile Market to Reach US$167.2 Billion by 2030

The global market for Home Textile estimated at US$128.3 Billion in the year 2024, is expected to reach US$167.2 Billion by 2030, growing at a CAGR of 4.5% over the analysis period 2024-2030. Bedroom Linen, one of the segments analyzed in the report, is expected to record a 4.6% CAGR and reach US$71.2 Billion by the end of the analysis period. Growth in the Bathroom Linen segment is estimated at 5.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$34.9 Billion While China is Forecast to Grow at 8.2% CAGR

The Home Textile market in the U.S. is estimated at US$34.9 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$34.6 Billion by the year 2030 trailing a CAGR of 8.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.9% and 3.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.6% CAGR.

Global Home Textile Market – Key Trends & Drivers Summarized

Is the Home Evolving into a Wellness and Aesthetic Sanctuary?

The home textile market is thriving amid a broader lifestyle transformation where the home is no longer seen as just a place of shelter, but as a curated sanctuary of comfort, wellness, and visual identity. This shift has been accelerated by the increase in time spent at home—driven initially by the pandemic but sustained by hybrid work culture and renewed interest in interior living. Consumers are increasingly investing in textiles not only for functionality but for emotional comfort, aesthetic coherence, and sensory indulgence. Bed linens, cushions, throws, curtains, and rugs have become central to creating cozy, calming, and stylish interiors. In this new paradigm, home textiles are tools of self-expression and mood-setting, with colors, textures, and materials chosen to reflect personal lifestyle aspirations and seasonal themes.

Across all demographics, there is rising attention toward tactile quality, visual harmony, and material origin. Textiles have moved from background décor elements to the forefront of home styling decisions. From earthy linens and stonewashed cottons to plush velvets and printed jacquards, consumers are combining utility with artistry. Bedrooms are being styled like boutique hotel suites, living rooms like lifestyle studio sets, and bathrooms like spa-inspired retreats—all using textiles to shape the ambiance. Furthermore, the growing popularity of open-concept homes has increased the demand for acoustic and visual zoning, often achieved using layered fabrics like heavy drapes, fabric room dividers, and textured wall hangings. These evolving preferences are redefining the role and impact of home textiles in both everyday and aspirational living.

Can Sustainability and Smart Innovation Reinvent Traditional Textile Categories?

Sustainability has become a dominant influence in the home textile industry, as consumers grow increasingly conscious of the environmental footprint of their purchases. Textile brands are responding with a wide array of innovations, from organic cotton and hemp-based products to recycled polyester, bamboo fiber, and closed-loop manufacturing. Certifications such as GOTS (Global Organic Textile Standard), OEKO-TEX, and Fair Trade are now critical trust signals for ethically aware buyers. In parallel, product design is shifting to support durability, washability, and circularity—promoting longer life cycles, easier maintenance, and eco-friendly disposal. The rise of multi-use and reversible products is also helping reduce overconsumption, making sustainability an accessible and stylish choice for all income segments.

On the innovation front, smart home trends are influencing textile design as well. Thermoregulating bed linens, moisture-wicking bathroom towels, anti-bacterial kitchen cloths, and blackout curtains with sound-dampening capabilities are turning traditional categories into functional performance zones. Home automation systems are now integrating smart drapes and window textiles that adjust automatically to light and temperature changes. These feature-rich offerings cater to tech-forward consumers who expect home furnishings to work as hard as they do. Meanwhile, digital textile printing is enabling highly customized, low-waste production processes, allowing brands to offer rapid trend response, limited edition drops, and personalized home accessories at scale. The blend of sustainability and smart performance is redefining the boundaries of what home textiles can be—pushing the industry from static décor toward dynamic utility.

Are Consumer Lifestyles and Global Cultures Driving New Design Narratives?

As the concept of home becomes more personalized, globalized, and hybrid in its expression, consumers are increasingly seeking home textiles that align with their cultural identity, lifestyle needs, and aesthetic narratives. The modern consumer is no longer confined to mass-produced, one-style-fits-all products; instead, there is a growing appreciation for globally inspired patterns, locally sourced fabrics, and storytelling through design. Bohemian, Scandinavian, Moroccan, Japandi, and other cross-cultural styles are gaining traction, often mixed within a single household to reflect individual and family identities. Textiles are often the medium through which this eclecticism is achieved—via embroidered cushions, ethnic throws, kantha quilts, or ikat-patterned curtains.

Moreover, changing family structures and living formats are creating new textile needs. Multi-generational homes, rental lifestyles, and compact urban apartments are driving demand for modular, easy-care, and multipurpose textile solutions. Children’s textiles are gaining sophistication, offering both safety features and playful, developmental designs. The rise of pet-inclusive households is creating niche demand for durable, washable, and odor-resistant fabrics. E-commerce and social media have amplified these lifestyle shifts, making it easier for consumers to discover new textile aesthetics, DIY styling techniques, and design influencers across the globe. As people increasingly treat their homes as expressions of self, the demand for unique, story-rich textiles is propelling new design directions and fueling category expansion across the board.

What’s Fueling the Growth of the Global Home Textile Market?

The growth in the home textile market is driven by several interlinked forces across consumer behavior, product innovation, and distribution evolution. First and foremost, the lifestyle-driven revaluation of the home—particularly in post-pandemic contexts—has boosted investment in comfort-enhancing, aesthetically appealing textile goods. The sustained rise in hybrid work, home-based routines, and self-care culture has elevated demand for high-quality bedding, drapery, bath linen, and soft furnishings. Technological advancements in textile functionality—such as temperature regulation, anti-microbial treatments, stain resistance, and wrinkle-free finishes—are expanding the utility value of products while appealing to time-strapped consumers.

Sustainability is another core driver, as consumers prioritize organic, recyclable, and ethically sourced materials, creating rapid growth in eco-friendly textile segments. Digitally native brands and D2C platforms are reshaping how textiles are discovered and purchased, leveraging personalization tools, influencer marketing, and fast design-to-delivery models. AR/VR visualization tools are also helping online shoppers confidently choose patterns and color schemes suited to their space. Additionally, growth in real estate development, hospitality, and short-term rentals is fueling B2B demand, while gifting, seasonal décor, and festival-driven purchases are creating new consumer touchpoints. Finally, emerging markets with rising middle-class populations are contributing to global volume growth, while premiumization trends in mature economies are driving higher average selling prices. Together, these demand-side and innovation-led factors are solidifying the home textile market as a dynamic, resilient, and design-driven global category.

SCOPE OF STUDY:

The report analyzes the Home Textile market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product (Bedroom Linen, Bathroom Linen, Carpets & Floor Coverings, Kitchen Linen, Curtains & Drapes); Material (Polyester Material, Cotton Material, Silk Material, Wool Material, Other Materials); Distribution Channel (Offline Distribution Channel, Online Distribution Channel)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• American Textile Company
• Boll & Branch
• Création Baumann
• Etro Home Collection
• F. Schumacher & Co.
• Gohar Textile Mills Pvt Ltd.
• Jim Thompson Fabrics
• Milliken & Company
• Mohawk Industries
• Parachute Home
• Ralph Lauren Corporation
• Shaw Industries
• Springs Global US
• Standard Textile
• TJX Companies
• Urbanara
• Welspun India Ltd.
• WestPoint Home
• Williams-Sonoma, Inc.
• Zara Home

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

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