Home Shopping

Global Home Shopping Market to Reach US$12.6 Billion by 2030

The global market for Home Shopping estimated at US$5.3 Billion in the year 2024, is expected to reach US$12.6 Billion by 2030, growing at a CAGR of 15.6% over the analysis period 2024-2030. Teleshopping, one of the segments analyzed in the report, is expected to record a 13.7% CAGR and reach US$6.4 Billion by the end of the analysis period. Growth in the E-Commerce & Mobile Shopping segment is estimated at 18.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.4 Billion While China is Forecast to Grow at 20.4% CAGR

The Home Shopping market in the U.S. is estimated at US$1.4 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$2.7 Billion by the year 2030 trailing a CAGR of 20.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 11.7% and 13.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 12.4% CAGR.

Global Home Shopping Market - Key Trends & Drivers Summarized

How Is Home Shopping Evolving in the Age of Digital Commerce?

Home shopping, once limited to television-based retail broadcasts, has evolved into a diverse and technology-enabled retail format that spans television, web portals, mobile applications, and live streaming platforms. Consumers now access products from their homes through multiple digital interfaces, choosing from a wide range of categories including electronics, fashion, household goods, and personal care items. This evolution is driven by convenience, speed of delivery, and broader product access without physical store visits.

Televised home shopping still holds relevance, particularly among older demographics who favor familiar and curated formats. However, online platforms now dominate market growth, integrating multimedia content, influencer-driven marketing, and real-time customer support to engage consumers. The shift toward digital-first behavior, driven by smartphone penetration and improved internet access, has dramatically expanded the reach and impact of home shopping services.

What Technologies and Formats Are Reshaping Customer Engagement?

Innovative selling formats such as live video commerce, interactive product demos, and time-limited flash sales are redefining how home shopping platforms engage audiences. Artificial intelligence is being used for personalized product recommendations, customer segmentation, and dynamic pricing. Chatbots and virtual assistants offer real-time interaction, improving service responsiveness and enhancing user confidence during the purchase process.

Augmented reality features are gradually being introduced to allow consumers to visualize products in real settings, especially in categories like home décor and furniture. Integrated payment solutions, subscription models, and loyalty programs are also playing a critical role in user retention. These features are transforming passive viewers into active buyers, increasing conversion rates across platforms.

Where Is Demand for Home Shopping Rising, and Who Are the Key Consumers?

Demand is growing across urban and semi-urban regions where busy lifestyles and limited time for store visits are encouraging adoption. Middle-aged and elderly consumers remain core television shopping audiences, while younger, tech-savvy buyers are driving mobile and web-based purchases. Product categories such as kitchen appliances, fitness equipment, skincare, and electronics are seeing strong traction.

Asia Pacific, led by China, South Korea, and India, has become a significant growth market due to a combination of high digital engagement, mobile commerce readiness, and localized content strategies. North America and Europe continue to show steady demand, especially where platforms are offering hybrid online-TV experiences. Consumers in these regions value convenience, curated recommendations, and flexible return policies.

What Is Driving Growth in the Home Shopping Market?

Growth in the home shopping market is driven by several factors including rising digital media consumption, broader adoption of e-commerce technologies, and growing trust in remote product discovery and purchasing. Developments in livestream commerce, AI-driven personalization, and multichannel retail integration are reshaping how consumers interact with and purchase products from home.

End-use expansion into personalized health, smart home devices, and premium consumer electronics is attracting a wider audience. Retailers are using hybrid distribution models that combine television, web, and mobile interfaces to capture varied demographics. As convenience, speed, and digital familiarity become central to consumer expectations, home shopping is evolving into a key channel within the broader direct-to-consumer landscape.

SCOPE OF STUDY:

The report analyzes the Home Shopping market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Teleshopping, E-Commerce & Mobile Shopping, Other Types)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• Alibaba Group
• Amazon.com, Inc.
• American Swan
• Croma
• CJ ENM Commerce Division (CJ OnStyle)
• eBay Inc.
• Flipkart Private Limited
• Hammacher Schlemmer
• HomeShop18
• HSN (Home Shopping Network)
• JML (John Mills Limited)
• JD.com, Inc.
• Koovs PLC
• Meesho
• Naaptol Company
• QVC (QVC Group)
• Rakuten Group, Inc.
• Shop LC
• ShopHQ (iMedia Brands)
• The Very Group
• Ubuy
• Vaibhav Global Ltd. (VGL)
• Walmart Inc.
• Zulily

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