Home Décor

Global Home Décor Market to Reach US$759.8 Billion by 2030

The global market for Home Décor estimated at US$607.0 Billion in the year 2024, is expected to reach US$759.8 Billion by 2030, growing at a CAGR of 3.8% over the analysis period 2024-2030. Furniture, one of the segments analyzed in the report, is expected to record a 5.0% CAGR and reach US$343.8 Billion by the end of the analysis period. Growth in the Textile Products segment is estimated at 2.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$165.4 Billion While China is Forecast to Grow at 7.3% CAGR

The Home Décor market in the U.S. is estimated at US$165.4 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$155.2 Billion by the year 2030 trailing a CAGR of 7.3% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.5% and 3.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.2% CAGR.

Global Home Décor Market - Key Trends & Drivers Summarized

How Is Interior Aesthetics Shaping Consumer Preferences in Home Décor?

Home décor has become more than a matter of personal taste. Shifting lifestyles, growing urbanization, and increased exposure to global design trends have expanded the definition of home interiors. Minimalist aesthetics, Scandinavian styles, and Japandi influences are gaining popularity among younger consumers. Neutral color palettes and clean finishes are widely favored, especially in compact urban homes where functionality must accompany design. The trend of open floor plans has also changed how furniture, wall accents, and decorative lighting are selected. Instead of isolated items, consumers seek cohesion and continuity across spaces.

Social media and digital platforms have played a major role in making home décor a participatory trend. Platforms showcasing do-it-yourself makeovers, budget renovations, and seasonal theme changes have shaped consumer awareness. Influencers and designers now offer accessible guides that influence decisions beyond traditional retail or catalog-based options. This widespread access to inspiration has increased demand for flexible home décor solutions that reflect evolving tastes. As a result, there is rising interest in modular furniture, peel-and-stick wallpapers, and multifunctional décor items that suit rented or smaller living spaces.

What Role Do Sustainability and Materials Play in Evolving Product Choices?

Consumer preferences are gradually shifting towards sustainable and ethically made home décor products. Awareness regarding environmental impacts of materials has pushed manufacturers to introduce items made from recycled, reclaimed, or biodegradable components. Bamboo, jute, cork, and terracotta are increasingly used in furniture and accents. Wood from responsibly managed forests, organic textiles, and low-emission paints are gaining traction. These material shifts align with broader consumer concerns about carbon footprints and indoor air quality, especially in high-density residential areas.

Another change involves transparency in supply chains. Ethical sourcing and local craftsmanship are now selling points in premium and artisanal décor segments. Urban consumers, particularly millennials and Gen Z, are willing to pay more for products that reflect responsible practices. Artisanship is being celebrated, especially in regions with strong craft traditions. In India and Southeast Asia, home décor brands are working with local artists to revive weaving, block printing, and pottery styles. This trend supports regional economies while bringing distinct identity to décor items. The growing link between design and purpose is shaping both brand narratives and buyer expectations.

How Is Technology Transforming Product Access, Display, and Customization?

Digitalization has significantly influenced how home décor is discovered, purchased, and visualized. Online platforms now offer virtual design tools that help users see how products will appear in real spaces. Augmented reality (AR) integration in mobile apps has improved visualization, allowing consumers to preview rugs, lamps, or artwork before making a purchase. These tools reduce product return rates while improving satisfaction. Furniture brands are also using 3D configurators to let customers select upholstery, finishes, and layout dimensions, giving rise to personalized product lines that suit unique interiors.

E-commerce platforms continue to expand their product offerings, allowing access to a wide variety of styles and budgets. Subscription-based décor services are emerging in select markets, offering rotating pieces or seasonal collections. In addition to broadening reach, technology is enabling smaller creators and artisans to participate in the market. Through curated platforms or direct social media marketing, independent sellers now engage buyers without traditional retail limitations. Smart décor is another segment gaining visibility. Products like motion-sensing lights, connected ambient systems, and voice-assisted curtains are being marketed as part of modern home upgrades. These integrations appeal especially to younger homeowners or tech-savvy urban residents seeking convenience.

What Are the Growth Catalysts That Will Shape the Future of This Market?

Growth in the home décor market is driven by several factors including rising urban housing development, increasing investment in residential upgrades, and expanding digital retail infrastructure. As more people move into owned or rented homes in urban centers, the demand for affordable, space-efficient, and aesthetically pleasing décor solutions is growing. Additionally, rising disposable income in emerging markets is expanding the addressable consumer base for mid-range and premium décor categories. Housing policy incentives in developing regions are also stimulating home ownership, which in turn increases demand for furnishing and décor products.

Technology continues to be a key growth enabler. Improvements in AR, AI-based design recommendation engines, and virtual store formats are transforming product discovery and purchase experience. End-use expansion in the hospitality and short-term rental sectors is another important driver. Hotels, serviced apartments, and co-living spaces are investing in differentiated décor to improve customer experience and brand value. Commercial interior designers are increasingly sourcing customizable and regionally inspired products to stand out. Finally, demand from home offices and remote working arrangements has contributed to increased spending on décor that enhances work productivity and comfort. These combined trends are expected to support consistent market expansion in both mature and emerging economies.

SCOPE OF STUDY:

The report analyzes the Home Décor market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Furniture, Textile Products, Flooring Products, Other Products); Distribution Channel (Supermarkets / Hypermarkets, Specialty Stores, Online Distribution Channel, Other Distribution Channels); Application (Indoor Application, Outdoor Application)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• 1888 Mills, LLC
• Armstrong World Industries, Inc.
• Ashley Furniture Industries, Inc.
• Bassett Furniture Industries, Inc.
• Bed Bath & Beyond Inc.
• Crate & Barrel
• Duresta Upholstery Ltd
• Ethan Allen Global, Inc.
• Forbo Holding Ltd
• Herman Miller, Inc.
• HomeGoods (TJX Companies)
• Inter IKEA Systems B.V.
• Kimball International, Inc.
• Lowe’s Companies, Inc.
• Mannington Mills, Inc.
• Mohawk Industries, Inc.
• Pottery Barn (Williams-Sonoma)
• Restoration Hardware (RH)
• Shaw Industries Group, Inc.
• Steelcase, Inc.
• Williams-Sonoma, Inc.
• Wayfair Inc.
• Welspun Living Limited
• Zara Home

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