Out-of-Home Coffee

Global Out-of-Home Coffee Market to Reach US$45.0 Billion by 2030

The global market for Out-of-Home Coffee estimated at US$38.1 Billion in the year 2024, is expected to reach US$45.0 Billion by 2030, growing at a CAGR of 2.8% over the analysis period 2024-2030. Regular Coffee, one of the segments analyzed in the report, is expected to record a 3.3% CAGR and reach US$32.1 Billion by the end of the analysis period. Growth in the Gourmet / Specialty Coffee segment is estimated at 1.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$10.4 Billion While China is Forecast to Grow at 5.5% CAGR

The Out-of-Home Coffee market in the U.S. is estimated at US$10.4 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$8.8 Billion by the year 2030 trailing a CAGR of 5.5% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.0% and 2.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.6% CAGR.

Global Out-Of-Home Coffee Market - Key Trends & Drivers Summarized

Why Is Coffee Consumption Outside the Home Accelerating Across Demographics?

Out-of-home coffee consumption-including cafes, quick-service restaurants (QSRs), hotels, office buildings, convenience stores, and mobile carts-has become a defining feature of urban lifestyle and social interaction. As global coffee culture matures and consumers seek specialty brews, artisanal roasting, and personalized coffee experiences, demand for premium and customized coffee beverages outside the home is rising steadily. This growth is supported by rising disposable incomes, lifestyle changes, urbanization, and the increasing tendency to blend work, leisure, and consumption in public or semi-public settings.

Millennials and Gen Z consumers are primary drivers of this segment, with preferences leaning toward cafe ambiance, beverage experimentation, and on-the-go convenience. The growth of co-working spaces and remote working models has further entrenched cafes and coffee chains as extensions of the workspace. Simultaneously, the popularity of cold brews, nitro coffee, oat milk lattes, and single-origin espresso variants reflects a shift from standardized offerings toward personalized, ethically sourced, and sensory-rich coffee experiences.

Technological advancements in point-of-sale (POS) systems, mobile ordering, and contactless payment are enabling faster service, order customization, and loyalty program integration-making out-of-home coffee more seamless and rewarding. Digital menus, app-based subscriptions, and targeted promotions are helping brands create sticky customer engagement strategies. The result is a diversified market spanning luxury cafes, drive-thru kiosks, convenience store counters, and self-serve coffee machines across workplaces and public areas.

How Are Business Models and Formats Evolving in the OOH Coffee Ecosystem?

The out-of-home coffee segment is no longer dominated solely by large cafe chains. The landscape now includes independent specialty cafes, in-store coffee counters in grocery stores, airport lounges, food trucks, and vending machine operators-all targeting different price points, tastes, and service speed expectations. While international brands like Starbucks, Costa Coffee, Tim Hortons, and Dunkin’ continue to expand globally through franchise and corporate-owned formats, local roasteries and boutique cafes are thriving on unique blends, Instagrammable spaces, and community engagement.

Workplace coffee culture is evolving, with employers investing in premium coffee stations, automated espresso machines, and barista-style experiences to boost employee satisfaction and productivity. Hotels, gas stations, and convenience stores are also recognizing the revenue potential of quality coffee programs. Automatic bean-to-cup machines, now equipped with IoT monitoring and cashless interfaces, are making it viable to offer cafe-grade beverages in unattended formats.

Sustainability is becoming a core theme in OOH coffee operations. Brands are rethinking packaging (compostable cups, edible stirrers), sourcing (Rainforest Alliance and Fair Trade beans), and waste (used grounds recycling for cosmetics or compost). Circular economy models are emerging, especially among third-wave coffee brands that focus on traceability and social equity across the bean-to-cup journey. This aligns well with consumer values and influences brand preference in competitive retail environments.

Which Regional Markets and Consumer Segments Are Driving Growth Dynamics?

North America leads the global out-of-home coffee market in both consumption volume and brand diversity. The U.S. and Canada have well-developed cafe chains, strong drive-thru cultures, and rapidly growing specialty coffee communities. Urban centers like New York, Seattle, Toronto, and Vancouver continue to see innovation in brew techniques, alternative milk offerings, and artisanal flavor pairings. The rising number of suburban commuters and remote workers contributes to demand across diverse retail formats.

Europe remains an epicenter of cafe culture, with Italy, France, Germany, and the UK at the forefront. While traditional espresso bars maintain their appeal, there is rising adoption of Nordic-style brews, third-wave micro-roasters, and cross-cultural fusions such as Turkish-style or Vietnamese drip coffees. Premiumization is visible across both Western and Eastern Europe, with experiential formats like cafe-bookstores, co-working cafes, and wellness-themed coffee shops on the rise.

Asia-Pacific is emerging as a powerhouse of growth, driven by urban youth, rising cafe penetration, and changing social norms around public consumption. China’s expanding middle class and South Korea’s trend-focused coffee market are driving double-digit growth in cafe launches and specialty offerings. India, Southeast Asia, and Australia are showing rapid format innovation, with cafes attached to fashion stores, libraries, and coworking spaces. The appeal of coffee as a lifestyle beverage rather than a functional stimulant is reshaping consumer behavior in these markets.

What Are the Primary Drivers Reshaping the Out-Of-Home Coffee Industry?

The growth in the global out-of-home coffee market is driven by evolving consumer preferences, premiumization of beverage offerings, expansion of service formats, and increasing integration of technology in ordering and personalization. As coffee becomes a cultural anchor and social facilitator, the demand for unique, high-quality, and customizable experiences outside the home is accelerating across both developed and emerging economies.

Convenience remains a key growth lever-whether through self-serve kiosks at gas stations, barista robots in airports, or app-driven ordering for curbside pickup. Consumers expect consistency, speed, and personalization in every interaction. Meanwhile, health-conscious behaviors are influencing menus with lower-caffeine, non-dairy, and sugar-free variants, opening up new subsegments within the OOH market.

Brand strategies are evolving to emphasize community-building, sustainability credentials, and value-added partnerships. For instance, many chains are collaborating with artists, influencers, or local chefs to offer curated experiences that transcend basic coffee delivery. Global players like Starbucks and Costa are investing in AI-enabled demand forecasting, zero-waste stores, and energy-efficient brewing equipment to align with ESG goals.

With ongoing innovations in service design, automation, flavor exploration, and sustainability, the out-of-home coffee market continues to be a hotbed of consumer-centric transformation-offering ample growth opportunities for both global giants and niche disruptors in an increasingly caffeinated world.

SCOPE OF STUDY:

The report analyzes the Out-of-Home Coffee market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Category (Regular Coffee, Gourmet / Specialty Coffee)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• Alsea S.A.B. de C.V.
• AmRest Holdings SE
• Blue Bottle Coffee Company
• Caribou Coffee Company
• Costa Coffee
• Dunkin` (Inspire Brands)
• Ediya Co., Ltd.
• Gloria Jean`s Coffees
• Greggs plc
• JDE Peet`s N.V.
• Keurig Dr Pepper Inc.
• Luckin Coffee Inc.
• Massimo Zanetti Beverage Group
• McCafé (McDonald`s)
• Nestlé Professional (Nestlé S.A.)
• Peet`s Coffee
• Starbucks Corporation
• The Coffee Bean & Tea Leaf
• Tim Hortons Inc.
• Tully`s Coffee

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