Halloween Costumes

Global Halloween Costumes Market to Reach US$6.9 Billion by 2030

The global market for Halloween Costumes estimated at US$5.8 Billion in the year 2024, is expected to reach US$6.9 Billion by 2030, growing at a CAGR of 3.1% over the analysis period 2024-2030. Plush Costumes, one of the segments analyzed in the report, is expected to record a 1.9% CAGR and reach US$3.0 Billion by the end of the analysis period. Growth in the Inflatable Costumes segment is estimated at 4.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.6 Billion While China is Forecast to Grow at 5.6% CAGR

The Halloween Costumes market in the U.S. is estimated at US$1.6 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.3 Billion by the year 2030 trailing a CAGR of 5.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.3% and 2.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.7% CAGR.

Global "Halloween Costumes" Market – Key Trends & Drivers Summarized

Why Are Halloween Costumes Gaining Cultural and Commercial Momentum Worldwide?
Halloween costumes, once confined to North American traditions, have transformed into a global cultural and retail phenomenon. Driven by growing participation in Halloween festivities beyond the U.S.—including in Europe, Asia-Pacific, and Latin America—costumes have become essential elements of celebration, creativity, and seasonal consumerism. Themed parties, school events, corporate gatherings, and influencer-led content creation have expanded demand beyond trick-or-treating. Costume use is no longer limited to children; adult participation has surged, with themed outfits now seen as a form of self-expression and social engagement. This expansion is giving rise to more diverse costume categories, including historical, fantasy, pop culture, horror, and DIY hybrids.

How Are Design Trends and Licensing Deals Driving Innovation in Costumes?
The Halloween costume industry thrives on fast-moving trends, particularly those shaped by popular media, movies, gaming, and social media. Licensed costumes based on blockbuster franchises, superheroes, video game characters, and viral TV shows account for a significant share of the market. Manufacturers are responding to growing consumer expectations with enhanced quality, comfort, and sustainability. Breathable fabrics, adjustable fits, and inclusive sizing are becoming standard. Additionally, eco-conscious consumers are pushing for costumes made from recycled materials and reusable designs. Customization and personalization are also rising trends, with consumers mixing and matching accessories or opting for semi-handmade elements, often influenced by cosplay aesthetics and online tutorials.

Which Markets and Demographics Are Fueling the Global Surge in Costume Sales?
North America remains the largest Halloween costume market, particularly in the U.S., where both individual consumers and event planners drive enormous seasonal sales volumes. Europe is seeing growing participation in Halloween events, especially in the UK, Ireland, Germany, and France. Meanwhile, countries like Australia, Mexico, Japan, and South Korea are rapidly integrating Halloween celebrations into urban youth culture. E-commerce and social media platforms are critical distribution and discovery channels, allowing niche, themed, and last-minute costume shopping to flourish. Demographically, millennials and Gen Z are leading the charge, especially in adult costumes and themed couples or group outfits. Pet costumes have also emerged as a fast-growing subsegment, fueled by pet humanization and social media photo sharing.

What’s Powering the Continued Growth of the Halloween Costume Market?
The growth in the Halloween costume market is driven by several factors, including the global spread of Halloween-themed events, increased popularity of character licensing, advancements in costume materials and comfort, and a strong alignment with visual content creation trends. Consumer demand is being amplified by pop culture tie-ins and influencer-driven costume inspiration, which boost impulse and repeat purchases. The rising significance of adult and family participation, coupled with innovations in costume safety, wearability, and eco-friendliness, are expanding market reach. Furthermore, the convenience of online retail, customization platforms, and subscription-based costume rental services are making Halloween costume shopping more accessible, experiential, and repeatable across age groups and cultures.

SCOPE OF STUDY:

The report analyzes the Halloween Costumes market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Plush Costumes, Inflatable Costumes, Costume Shoes, Masks & Accessories Type); End-Use (Men End-Use, Women End-Use, Kids End-Use)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• AFG Media Ltd. (MorphCostumes)
• Angels Costumes
• California Costumes
• Cavitycolors
• Charades Costumes
• Costumes `N` Parties Pte Ltd
• Disguise, Inc.
• Elope, Inc.
• Franco American Novelty Co.
• Fun World
• Ghoulish Productions
• HalloweenCostumes.com
• InCharacter Costumes
• Jinhua Heyli Costume Co., Ltd
• Leg Avenue
• Morphsuits
• Party City
• Rubie`s Costume Company
• Roma Costume
• Rasta Imposta
• Scary Costumes
• Smiffys
• Spirit Halloween
• Tipsy Elves
• Yandy.com

AI INTEGRATIONS
We`re transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR
Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. The Publisher uses digital controls protecting against copying and printing is restricted to one full copy to be used at the same location.

The latest version of Adobe Acrobat Reader is required to view the report. Upon ordering an electronic version, the Publisher will provide a link to download the purchased report.

Prior to fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher. Show more