Guitars

Global Guitars Market to Reach US$17.2 Billion by 2030

The global market for Guitars estimated at US$11.4 Billion in the year 2024, is expected to reach US$17.2 Billion by 2030, growing at a CAGR of 7.1% over the analysis period 2024-2030. Acoustic Guitar, one of the segments analyzed in the report, is expected to record a 8.1% CAGR and reach US$12.3 Billion by the end of the analysis period. Growth in the Electric Guitar segment is estimated at 4.8% CAGR over the analysis period.

The U.S. Market is Estimated at US$3.1 Billion While China is Forecast to Grow at 11.3% CAGR

The Guitars market in the U.S. is estimated at US$3.1 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$3.6 Billion by the year 2030 trailing a CAGR of 11.3% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.5% and 6.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.7% CAGR.

Global "Guitars" Market – Key Trends & Drivers Summarized

Why Are Guitars Experiencing a Cultural and Commercial Renaissance Worldwide?
The global guitar market is undergoing a resurgence, driven by a blend of cultural revival, digital influence, and increasing interest in recreational music. Guitars—both acoustic and electric—remain among the most accessible and versatile musical instruments, appealing to beginners, hobbyists, professionals, and collectors alike. Their portability, affordability, and iconic status across multiple genres make them a mainstay in music education, live performances, and digital content creation. With more people embracing music as a creative outlet, especially during the pandemic-induced homebound periods, guitar sales have surged across all demographics, from teenagers and young adults to older learners rediscovering their passion for music.

How Are Design, Technology, and E-Commerce Shaping Guitar Innovation?
Guitar manufacturers are leveraging innovation to meet evolving consumer preferences, combining craftsmanship with modern technology. Smart guitars with built-in learning aids, app connectivity, and onboard effects are attracting tech-savvy users. Lightweight, carbon fiber models and travel guitars cater to portability needs, while sustainable wood sourcing and eco-friendly finishes are gaining attention among environmentally conscious consumers. Electric guitar makers are integrating digital modeling and software interfaces for seamless studio and live use. E-commerce is playing a pivotal role in market expansion, with online tutorials, influencer reviews, and virtual try-outs guiding purchase decisions. Subscription-based learning platforms are further fueling demand by reducing the barrier to entry for new players.

Which Regions Are Leading the Demand for Guitars and Accessories?
North America is the largest and most mature guitar market, with the United States serving as both a production hub and consumer epicenter. Iconic brands, robust music education systems, and a strong presence of music festivals support sustained demand. Europe, particularly the UK, Germany, and France, shows consistent growth through a mix of legacy music culture and modern streaming influence. Asia-Pacific is rapidly expanding, driven by countries like China, Japan, India, and South Korea, where music education and Western cultural influence are boosting youth interest in guitar playing. Latin America, especially Brazil and Mexico, has a deep-rooted guitar culture linked to traditional and modern music forms, contributing to strong regional demand across both acoustic and electric segments.

What Are the Core Growth Drivers and Challenges in the Guitar Industry?
The growth in the guitars market is driven by rising global interest in music-making, the spread of digital music learning platforms, increased disposable income for hobby-related spending, and the role of social media and online content in promoting instrument use. Additionally, the rise of independent artists, home recording culture, and music-based wellness trends are encouraging more people to purchase and learn the guitar. However, the market faces challenges such as supply chain disruptions for tonewoods, rising manufacturing costs, and competition from other leisure technologies like gaming and streaming. In some regions, music education access and affordability also limit entry. Despite this, the convergence of digital innovation and a global cultural shift toward personal creativity ensures long-term vibrancy in the global guitar market.

SCOPE OF STUDY:

The report analyzes the Guitars market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product (Acoustic Guitar, Electric Guitar); Distribution Channel (Online Distribution Channel, Offline Distribution Channel)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 41 Featured) -

• Aria Guitars Co.
• BC Rich Guitars
• C.F. Martin & Co., Inc.
• Cort Guitars
• Dean Guitars
• Duesenberg Guitars
• Epiphone
• ESP Guitars
• Fender Musical Instruments Corporation
• G&L Musical Instruments
• Gibson Brands, Inc.
• Guild Guitar Company
• Ibanez Guitars
• Kiesel Guitars
• Larrivée Guitars
• Mayones Guitars
• Music Man (Ernie Ball)
• Paul Reed Smith Guitars
• PRS Guitars
• Rickenbacker International Corporation
• Roland Corporation
• Samick Musical Instruments Co., Ltd.
• Schecter Guitar Research
• Taylor Guitars
• Yamaha Corporation

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