Guarana

Global Guarana Market to Reach US$9.0 Billion by 2030

The global market for Guarana estimated at US$7.3 Billion in the year 2024, is expected to reach US$9.0 Billion by 2030, growing at a CAGR of 3.4% over the analysis period 2024-2030. Liquid Extract Form, one of the segments analyzed in the report, is expected to record a 3.6% CAGR and reach US$4.4 Billion by the end of the analysis period. Growth in the Powder Form segment is estimated at 2.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$2.0 Billion While China is Forecast to Grow at 6.6% CAGR

The Guarana market in the U.S. is estimated at US$2.0 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.9 Billion by the year 2030 trailing a CAGR of 6.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.0% and 2.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.7% CAGR.

Global Guarana Market - Key Trends and Drivers Summarized

Guarana, a plant native to the Amazon basin and especially prevalent in Brazil, is primarily known for its fruit, which is about the size of a coffee berry. Inside the fruit are seeds that are rich in caffeine, containing approximately twice the concentration found in coffee beans. This natural stimulant has made guarana a popular ingredient in energy drinks, dietary supplements, and traditional South American beverages. The plant has been utilized by indigenous peoples for centuries, who valued it for its ability to increase alertness and endurance, believing it to have magical properties to promote long life and vitality. Beyond its stimulating effects, guarana is also touted for its antioxidant properties, with a rich profile of tannins, saponins, and catechins. These components contribute to its potential health benefits, which include improved mental performance, enhanced fat metabolism, and possible protective effects against age-related cognitive decline.

The commercial cultivation of guarana has grown substantially, with Brazil being the leading producer, responsible for more than 70% of the global supply. The cultivation practices have evolved significantly, with a trend toward sustainable and organic farming methods in response to global demand for more natural and ethically sourced products. The processing of guarana seeds into powder and extracts is a meticulous process that preserves the potent qualities of the seeds. This powder is then marketed worldwide, finding its way into numerous products beyond just energy drinks, such as nutritional supplements, herbal teas, and even cosmetics. The versatility of guarana has helped establish a global market that appreciates both its health benefits and its role as a cultural staple. Furthermore, the growing popularity of guarana in health and wellness circles has fostered new research into its potential to combat obesity, provide antioxidant support, and stimulate cognitive function, which continues to drive interest and innovation in guarana-based products.

The growth in the guarana market is driven by several factors, including increased consumer interest in natural energy boosters, the global expansion of functional beverages, and strategic marketing by key industry players. Technological advancements in food processing have enabled manufacturers to incorporate guarana extract more effectively into a variety of products, enhancing its appeal as a functional ingredient. The energy drink sector, in particular, has seen exponential growth, with guarana often highlighted as a key ingredient that differentiates these products from others in the market. Additionally, as consumers become more health-conscious, there is a rising demand for products that offer health benefits without synthetic additives, which positions guarana as an attractive natural alternative. Marketing strategies that emphasize the exotic and natural origins of guarana have also played a crucial role in captivating the health and wellness sector, boosting its popularity among consumers seeking organic and plant-based products. These dynamics are supported by a robust supply chain that has adapted to the increasing demands of global consumers, ensuring the sustained growth and relevance of the guarana market in the global economy.

SCOPE OF STUDY:

The report analyzes the Guarana market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Form (Liquid Extract Form, Powder Form, Whole Seeds / Extracts Form); Distribution Channel (Retail Stores, Specialty Stores, Other Distribution Channels); Application (Energy Drinks & Confectionery Application, Dietary Supplements Application, Other Applications)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 86 Featured) -

• Ambev SA
• Duas Rodas Industrial S.A.
• Givaudan International SA
• Glanbia Nutritionals, Inc.
• Iris Trade Inc.
• Nature`s Power Nutraceuticals Corporation
• NOW Health Group, Inc. (NOW Foods)
• Nutra Green Biotechnology Co., Ltd.
• NutriCargo LLC.
• Prover Brasil for Export Ltda.
• Raab Vitalfood GmbH
• Sousa Ribeiro
• Sylvestre Ingredientes Naturais
• The Green Labs LLC
• The Guarana Company Ltd.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

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