Gift Wrapping Products

Global Gift Wrapping Products Market to Reach US$27.7 Billion by 2030

The global market for Gift Wrapping Products estimated at US$19.0 Billion in the year 2024, is expected to reach US$27.7 Billion by 2030, growing at a CAGR of 6.5% over the analysis period 2024-2030. Paper & Board Raw Material, one of the segments analyzed in the report, is expected to record a 7.0% CAGR and reach US$18.0 Billion by the end of the analysis period. Growth in the Plastic Raw Material segment is estimated at 5.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$5.2 Billion While China is Forecast to Grow at 10.3% CAGR

The Gift Wrapping Products market in the U.S. is estimated at US$5.2 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$5.7 Billion by the year 2030 trailing a CAGR of 10.3% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.2% and 6.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.3% CAGR.

Global Gift Wrapping Products Market – Key Trends & Drivers Summarized

The global gift wrapping products market has evolved beyond its traditional seasonal utility into a multi-billion-dollar industry supported by a mix of cultural rituals, retail trends, and consumer lifestyle shifts. Once primarily driven by festive seasons such as Christmas, Diwali, and New Year, the market has expanded significantly due to rising year-round demand fueled by birthdays, anniversaries, weddings, and corporate gifting. Gift wrapping products—ranging from wrapping paper, gift bags, tissue paper, ribbons, and decorative tags—are now integral to the broader consumer packaging ecosystem, reflecting both aesthetic value and brand communication.

One of the defining trends in the market is the shift toward personalization and thematic wrapping. As consumers increasingly seek unique and meaningful gift presentations, manufacturers are offering customizable designs, monogrammed wraps, and limited-edition prints. Retailers are responding by bundling value packs, offering in-store personalization stations, and even collaborating with designers and artists. E-commerce platforms, too, are playing a pivotal role by integrating gift wrap add-ons and virtual customization features at the checkout stage. Moreover, the rise of unboxing culture—especially in the influencer-driven economy—is pushing brands and individuals alike to treat wrapping as part of the gifting experience, encouraging demand for visually appealing, high-quality wrapping solutions.

Is Sustainability Changing the Game for Gift Packaging?

Sustainability is rapidly reshaping the gift wrapping products market as both manufacturers and consumers turn away from non-recyclable and plastic-based materials. Traditional wrapping paper coated with plastic laminates or metallic finishes has come under scrutiny, driving innovation in biodegradable, recyclable, and even reusable alternatives. Companies are investing in sustainable raw materials such as recycled paper, organic fabrics, soy-based inks, and plant-based adhesives. This eco-conscious shift is particularly evident in North America and Europe, where regulatory pressures and growing environmental awareness have led to the phasing out of single-use plastics and excessive packaging.

In addition to material innovation, minimalist and eco-chic designs are gaining popularity. Kraft paper, jute twine, reusable fabric wraps (inspired by the Japanese Furoshiki tradition), and compostable tags are being favored by a growing demographic of eco-conscious consumers. Brands are capitalizing on this trend by incorporating eco-labeling, carbon footprint disclosures, and FSC-certified product lines into their packaging assortments. Retailers are also adopting sustainable practices by offering discounts for customers who opt out of gift wrap or bring their own. These changes are fostering a new paradigm in which environmentally responsible wrapping is no longer a niche, but a mainstream expectation.

How Are Retail Channels and Consumer Segments Influencing the Market?

Retail dynamics play a central role in shaping the demand and distribution of gift wrapping products. Supermarkets, department stores, and specialty gift shops have historically dominated the market, but online retail is now emerging as a key driver, particularly post-pandemic. E-commerce platforms have enhanced product visibility and accessibility by offering a vast array of wrapping options, subscription boxes, and curated bundles. Digital platforms also enable small and independent creators to sell artisanal gift wrap products, often with a strong focus on craftsmanship and sustainability. Additionally, brands are leveraging data analytics to tailor seasonal inventory and create localized wrapping trends aligned with cultural preferences.

From a consumer perspective, millennials and Gen Z are driving demand for creative, meaningful, and experience-enhancing packaging. Their preference for visually engaging, story-driven gift wrapping has led to a surge in demand for themed collections, pop culture designs, DIY wrapping kits, and even augmented reality-enabled packaging. Corporate gifting is another growing segment where premium wrapping is used not just for aesthetics but as an extension of brand identity. As businesses increasingly focus on client retention and employee engagement, high-end, personalized gift wrapping has become a standard component of corporate gift hampers and promotional kits, further fueling the market.

What Factors Are Propelling Global Expansion in the Gift Wrapping Products Market?

The growth in the gift wrapping products market is driven by several factors, including the rise in online retailing, increasing disposable incomes, the expansion of organized retail in emerging markets, and heightened consumer preference for personalized and themed packaging. Technological advancements such as digital printing, laser-cut designs, and augmented reality-enabled wrapping papers are enabling the creation of innovative and interactive products that resonate with modern consumer expectations. These technologies allow for small-batch customization and just-in-time production, reducing waste while enhancing market responsiveness.

The growth is also influenced by increasing demand from specific end-use segments such as luxury retail, weddings and events, and corporate gifting, which require premium, aesthetically sophisticated wrapping solutions. In emerging economies like India, China, and Brazil, the expansion of urban middle-class populations and the increasing cultural significance of gift-giving during festivals and family events are further contributing to market momentum. Additionally, global brand collaborations and licensing deals—where characters, logos, or branded themes are used on wraps and accessories—are expanding product variety and appealing to collectors and fans. As consumer expectations continue to evolve, the gift wrapping products market is poised for sustained growth fueled by innovation, diversification, and the deepening of gifting as a cultural and commercial practice.

SCOPE OF STUDY:

The report analyzes the Gift Wrapping Products market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Raw Material (Paper & Board Raw Material, Plastic Raw Material, Other Raw Materials); Application (Wrapping Paper Application, Ribbons Application, Films & Foils Application, Decorative Boxes Application, Pouches Application, Bags Application, Other Applications)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 32 Featured) -

• Amazon.com, Inc.
• Caspari
• Ebro Color GmbH
• Etsy, Inc.
• Genda Shigyo
• Giftwrap UK Ltd
• Hallmark Cards, Inc.
• IG Design Group
• Interpak
• Karl Knauer KG
• Luxe Packaging Co.
• Mondi Group
• Mr. Gift Wrap
• Nashville Wraps
• Paper Source
• Schurman Retail Group
• Smurfit Kappa Group
• Sugar Paper
• Target Corporation
• Wrapology

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