Take-Out Fried Chicken

Global Take-Out Fried Chicken Market to Reach US$8.8 Billion by 2030

The global market for Take-Out Fried Chicken estimated at US$7.3 Billion in the year 2024, is expected to reach US$8.8 Billion by 2030, growing at a CAGR of 3.0% over the analysis period 2024-2030. Offline Distribution Channel, one of the segments analyzed in the report, is expected to record a 2.3% CAGR and reach US$5.6 Billion by the end of the analysis period. Growth in the Online Distribution Channel segment is estimated at 4.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$2.0 Billion While China is Forecast to Grow at 5.6% CAGR

The Take-Out Fried Chicken market in the U.S. is estimated at US$2.0 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.7 Billion by the year 2030 trailing a CAGR of 5.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.2% and 2.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.7% CAGR.

Global Take-Out Fried Chicken Market - Key Trends & Drivers Summarized

Why Is Take-Out Fried Chicken Thriving in the Global QSR Landscape?

Take-out fried chicken has carved a prominent niche in the global quick-service restaurant (QSR) sector due to its mass appeal, portability, and affordability. Whether in the form of buckets, sandwiches, tenders, or spicy wings, fried chicken is a comfort food staple that resonates across cultures and age groups. Its deep-rooted popularity, combined with changing lifestyles favoring convenience, has made it a mainstay in both international franchises and independent food outlets. Consumer demand for high-protein indulgence, coupled with the growth of delivery and drive-thru formats, has further bolstered the market. The simplicity of fried chicken preparation and scalability for franchise operations make it a strategic menu item. Meanwhile, regional customization—with flavors inspired by Korean, Nashville hot, or peri-peri styles—continues to fuel product innovation and broaden demographic appeal.

How Are Brands Innovating in Menu, Packaging, and Delivery Experience?

Leading chains are continuously innovating with spice profiles, limited-time offers, and plant-based variations to attract repeat customers. Flavor infusions such as honey butter, garlic parmesan, and gochujang are now mainstream in premium offerings. Additionally, spicy chicken sandwiches have become a focal point of brand competition, driving viral marketing and repeat traffic. In parallel, packaging innovation plays a key role in ensuring food quality during transport. Vented, grease-resistant, and microwave-safe containers are being adopted to preserve crispness. Integration with delivery platforms, loyalty apps, and ghost kitchens allows brands to fulfill demand efficiently. Heat retention technology, sustainability-driven materials, and brand-embossed packaging also enhance take-out presentation and customer satisfaction.

Where Is Market Growth Accelerating Beyond Traditional QSR Hubs?

Fried chicken is witnessing strong growth in emerging markets across Southeast Asia, Latin America, and the Middle East. Local chains and international franchises are expanding aggressively, adapting spice levels, sides, and sauces to local palates. Urbanization, rising middle-class consumption, and increased access to delivery apps are enabling smaller cities to join the fried chicken boom. In developed markets, independent outlets and food trucks are differentiating through artisanal recipes and fusion cuisines. Vegan and halal-certified options are being introduced to cater to dietary-conscious consumers. Even convenience stores and supermarkets are entering the space with ready-to-eat fried chicken, broadening the distribution landscape.

The Growth in the Take-Out Fried Chicken Market Is Driven by Several Factors…

It is driven by rising demand for quick, affordable protein options, the growth of app-based food delivery platforms, and product innovation across flavor and format. Franchising models and ghost kitchens are enabling rapid scale-up for both legacy brands and new entrants. Packaging advances and digital ordering systems are enhancing the consumer experience. Customization options and viral menu items are driving social media-fueled brand engagement. Additionally, cross-cultural flavor trends, expanding global QSR infrastructure, and demand for indulgent comfort food are sustaining long-term growth in this highly competitive segment.

SCOPE OF STUDY:

The report analyzes the Take-Out Fried Chicken market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Distribution Channel (Offline Distribution Channel, Online Distribution Channel)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• 4 Fingers Crispy Chicken
• Albaik
• Baes Fried Chicken
• Bojangles
• Bonchon Chicken
• Buffalo Wild Wings (Wings focus)
• Chicken Express
• Chicken Salad Chick
• Dave’s Hot Chicken
• Jollibee
• KFC (Kentucky Fried Chicken)
• Kyochon
• McDonald’s (McCrispy Strips)
• PDQ
• Popeyes Louisiana Kitchen
• Raising Cane’s
• Slim Chickens
• TKK Fried Chicken
• Wingstop
• Zaxby’s

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