Fresh Vegetables

Global Fresh Vegetables Market to Reach US$761.3 Billion by 2030

The global market for Fresh Vegetables estimated at US$666.7 Billion in the year 2024, is expected to reach US$761.3 Billion by 2030, growing at a CAGR of 2.2% over the analysis period 2024-2030. Fresh Tomato, one of the segments analyzed in the report, is expected to record a 3.2% CAGR and reach US$229.0 Billion by the end of the analysis period. Growth in the Fresh Onion segment is estimated at 1.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$181.6 Billion While China is Forecast to Grow at 4.4% CAGR

The Fresh Vegetables market in the U.S. is estimated at US$181.6 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$144.6 Billion by the year 2030 trailing a CAGR of 4.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 0.9% and 2.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.3% CAGR.

Global Fresh Fruits Market – Key Trends & Drivers Summarized

Why Is the Demand for Fresh Fruits Expanding Across Global Markets?

The global fresh fruit market has been experiencing significant growth due to the increasing consumer shift toward natural, nutrient-rich foods that offer both health benefits and versatility in consumption. With rising awareness about the impact of diet on overall well-being, more consumers are prioritizing fresh fruits as a staple part of their daily nutrition. The increasing incidence of lifestyle diseases such as obesity, diabetes, and cardiovascular conditions has prompted many individuals to adopt healthier diets, incorporating a greater variety of fresh fruits, known for their fiber content, antioxidants, and essential vitamins. Furthermore, as plant-based diets and vegetarianism gain momentum, fresh fruits are becoming a crucial part of meal replacements, smoothies, snacks, and functional food formulations.

Additionally, the popularity of superfruits such as acai berries, goji berries, dragon fruit, and pomegranates has surged, largely due to their high antioxidant content and association with anti-aging, immune-boosting, and detoxifying properties. The growth of organic farming practices has further bolstered the fresh fruit industry, as consumers seek chemical-free, pesticide-free produce that aligns with sustainable agricultural practices. Moreover, increased globalization and improved logistics have made exotic and seasonal fruits more widely available, allowing consumers in non-traditional growing regions to access tropical and off-season fruits year-round. The rise of specialty grocery chains, direct-to-consumer fresh produce delivery services, and online marketplaces has also significantly expanded the availability and accessibility of fresh fruits, strengthening market growth.

How Are Technological Advancements Improving Fresh Fruit Production and Supply Chains?

Technological advancements in precision agriculture, smart irrigation, and AI-driven crop monitoring have transformed the production and distribution of fresh fruits, optimizing yields, quality control, and resource efficiency. Farmers are increasingly using IoT-enabled soil sensors, drone-based field analytics, and climate-controlled greenhouses to maximize production while reducing environmental impact. These innovations allow for real-time tracking of moisture levels, pest activity, and plant health, enabling farmers to take proactive measures against diseases, soil degradation, and extreme weather conditions.

Post-harvest management has also improved dramatically with the implementation of cold chain logistics, modified atmosphere packaging (MAP), and vacuum-sealed preservation techniques. These advancements extend the shelf life of fruits, minimize food waste, and maintain the nutritional integrity of the produce during transportation. Additionally, blockchain-based supply chain tracking is enhancing food traceability, allowing retailers and consumers to verify the origin, authenticity, and ethical sourcing of fresh fruits. AI-powered sorting and ripeness detection technologies are further refining fruit processing, ensuring that only top-quality produce reaches supermarkets and consumers while reducing manual labor and waste. These innovations are driving efficiency and sustainability throughout the fresh fruit value chain, making high-quality fruit more accessible to global markets.

What Are the Challenges and Market Opportunities in the Fresh Fruits Industry?

Despite strong market demand, the fresh fruit industry faces significant challenges related to climate change, supply chain inefficiencies, and trade regulations. Unpredictable weather conditions, prolonged droughts, and increasing pest infestations have impacted fruit production, leading to inconsistent yields and price volatility. Additionally, stringent import/export regulations, food safety standards, and pesticide residue limits create compliance challenges for exporters, particularly those dealing with organic or exotic fruit varieties. The perishability of fresh fruits also poses logistical hurdles, requiring efficient temperature-controlled storage and transportation to prevent losses.

However, these challenges are also opening doors to new market opportunities. The increasing adoption of vertical farming, hydroponics, and urban agriculture has enabled year-round fruit production, even in regions with unfavorable climatic conditions. Additionally, the rise of direct-to-consumer sales models, farm-to-table networks, and organic produce subscriptions is creating new revenue streams for fruit producers. Moreover, fruit-based functional food and beverage innovations, such as fruit-infused waters, probiotic fruit snacks, and freeze-dried fruit powders, are expanding market demand beyond fresh consumption, providing avenues for growth and diversification in the industry.

What Is Driving Growth in the Fresh Fruits Market?

The growth in the fresh fruits market is driven by several factors, including technological advancements in controlled-environment agriculture, improved post-harvest preservation methods, and increased global trade agreements facilitating cross-border fruit exports. The increasing use of AI-driven farm management, predictive analytics for climate adaptation, and IoT-enabled logistics tracking is enhancing supply chain efficiency, reducing waste, and ensuring food safety compliance. Additionally, the rising demand for sustainable, ethically sourced produce is prompting investments in organic farming certification, regenerative agricultural techniques, and plastic-free biodegradable fruit packaging.

Furthermore, as consumer preferences shift towards functional nutrition and fresh, minimally processed foods, the demand for high-quality, fresh, and exotic fruits is expected to grow. The expansion of digital grocery shopping, online meal kit services, and specialty food markets is further amplifying market opportunities. With increasing focus on food security, traceability, and innovation in post-harvest technologies, the fresh fruits industry is set for continued expansion, catering to health-conscious and sustainability-focused consumers worldwide.

SCOPE OF STUDY:

The report analyzes the Fresh Vegetables market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product (Fresh Tomato, Fresh Onion, Fresh Cabbage, Fresh Cucumber, Fresh Eggplant, Fresh Beans, Fresh Carrot, Other Fresh Vegetables); Distribution Channel (Offline Distribution Channel, Online Distribution Channel)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 43 Featured) -

• Abel & Cole Ltd.
• Blue Skies Holdings Ltd
• Bonduelle Group
• Bonipak Produce, Inc.
• Costa Group Holdings Limited
• Dole plc
• Driscoll`s
• Earthbound Farm
• Fresh Del Monte Produce Inc.
• Gotham Greens
• Greenyard NV
• Mann Packing Co., Inc.
• Riverford Organic Farmers
• Robinson Fresh
• SanLucar Fruit
• Sunkist Growers, Inc.
• Tanimura & Antle Fresh Foods, Inc.
• Taylor Farms
• Total Produce plc
• Westfalia Fruit Group

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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