Fresh Herbs

Global Fresh Herbs Market to Reach US$9.3 Billion by 2030

The global market for Fresh Herbs estimated at US$5.7 Billion in the year 2024, is expected to reach US$9.3 Billion by 2030, growing at a CAGR of 8.5% over the analysis period 2024-2030. Fresh Basil, one of the segments analyzed in the report, is expected to record a 10.1% CAGR and reach US$3.6 Billion by the end of the analysis period. Growth in the Fresh Cilantro / Coriander segment is estimated at 7.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.6 Billion While China is Forecast to Grow at 13.4% CAGR

The Fresh Herbs market in the U.S. is estimated at US$1.6 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$2.0 Billion by the year 2030 trailing a CAGR of 13.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 4.2% and 8.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 5.7% CAGR.

Global Fresh Herbs Market – Key Trends & Drivers Summarized

Why Is the Fresh Herbs Industry Experiencing Increased Consumer Demand?

The global demand for fresh herbs has surged as consumers prioritize natural flavors, health benefits, and culinary diversity. Fresh herbs such as basil, parsley, cilantro, thyme, rosemary, and mint are widely used in home cooking, gourmet dining, and functional beverages, making them an integral part of global cuisine and holistic wellness trends. The shift toward plant-based nutrition, organic ingredients, and clean-label food products has further accelerated market demand for fresh, chemical-free, and sustainably grown herbs.

The increasing popularity of herbal teas, detox beverages, and medicinal plant-based formulations has also expanded the market, with fresh herbs being used for immune support, digestion, and stress relief. Additionally, urban gardening, hydroponic farming, and vertical herb cultivation have enabled year-round production, ensuring a consistent supply of fresh herbs in urban and peri-urban markets. The emergence of farm-to-table restaurants, meal kit delivery services, and e-commerce herb suppliers has further strengthened market access for both consumers and culinary professionals.

How Is Innovation Improving the Cultivation and Distribution of Fresh Herbs?

Advancements in hydroponic and aeroponic farming have transformed the fresh herbs industry, enabling soil-free, pesticide-free cultivation with higher yields and minimal resource consumption. AI-powered irrigation systems, LED-based indoor herb farming, and climate-controlled greenhouses have made it possible to cultivate herbs in controlled environments, reducing the impact of seasonality and weather-related disruptions.

On the distribution side, blockchain-enabled supply chain tracking, vacuum-sealed storage, and active packaging technologies are being used to preserve herb freshness, prevent spoilage, and extend shelf life. Additionally, robotic harvesting and automated sorting systems are enhancing efficiency and labor productivity, ensuring high-quality fresh herbs reach the market with minimal waste.

What Are the Challenges and Market Opportunities in the Fresh Herbs Sector?

The fresh herbs industry faces challenges such as short shelf life, transportation losses, and fluctuating market demand. Herbs are highly perishable, requiring specialized cold storage and fast distribution networks to maintain quality. Additionally, labor shortages and high production costs for organic and hydroponic herbs pose challenges for small-scale farmers.

However, opportunities for market expansion exist in the functional food and wellness sector, where fresh herbs are increasingly used in herbal infusions, organic skincare, and plant-based health supplements. The growth of online herb marketplaces, direct-from-farm herb delivery services, and culinary herb subscription boxes is also transforming consumer access to fresh herbs.

What Is Driving Growth in the Fresh Herbs Market?

The growth in the fresh herbs market is driven by several factors, including technological advancements in precision agriculture, the expansion of hydroponic herb farming, and the rising demand for clean-label natural ingredients. The integration of AI-driven greenhouse automation, real-time freshness tracking, and sensor-based moisture control is enhancing herb yield and quality. Additionally, the rise of organic certification programs, sustainable packaging solutions, and innovative culinary applications is further fueling demand.

The expansion of functional foods, herbal remedies, and eco-conscious food trends is also driving new investment into high-tech herb cultivation and supply chain optimization. With continued innovation in farming efficiency, cold chain logistics, and digital herb marketplaces, the fresh herbs market is set for sustained growth, catering to health-conscious and sustainability-driven consumers worldwide.

SCOPE OF STUDY:

The report analyzes the Fresh Herbs market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product (Fresh Basil, Fresh Cilantro / Coriander, Fresh Mint, Fresh Parsley, Other Fresh Herbs); End-Use (Food Retail End-Use, Food Service End-Use)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 36 Featured) -

• Agromediterranea
• Amaara Food and Wellness Pvt. Ltd.
• Australian Fresh Leaf Herbs
• Bresc B.V.
• Coolibah Herbs
• Daraja International Investments Co.
• HerbThyme Farms
• Hermitage Produce
• Herrmann Kräuter
• Holla-Fresh Pty Ltd
• MartinBauer Group
• McCormick & Company
• Mountain Rose Herbs
• North Shore Greenhouses
• Organic Herb Trading Company
• Penzeys Spices
• Suszarnia Warzyw Wojciech Mielcarz
• The Spice House
• Van Vugt Herbs
• Vitacress Herbs

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

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CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

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