Fresh Durian

Global Fresh Durian Market to Reach US$9.1 Billion by 2030

The global market for Fresh Durian estimated at US$7.7 Billion in the year 2024, is expected to reach US$9.1 Billion by 2030, growing at a CAGR of 2.8% over the analysis period 2024-2030. Organic Durian, one of the segments analyzed in the report, is expected to record a 3.5% CAGR and reach US$4.0 Billion by the end of the analysis period. Growth in the Conventional Durian segment is estimated at 1.8% CAGR over the analysis period.

The U.S. Market is Estimated at US$2.1 Billion While China is Forecast to Grow at 5.4% CAGR

The Fresh Durian market in the U.S. is estimated at US$2.1 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.8 Billion by the year 2030 trailing a CAGR of 5.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.0% and 2.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.5% CAGR.

Global Fresh Durian Market - Key Trends & Drivers Summarized

Why Is Fresh Durian Experiencing a Surge in Global Consumption?

Fresh durian, often known for its unique aroma and rich nutritional content, has seen a marked rise in global demand over the past decade. Once confined largely to Southeast Asia, particularly countries like Thailand, Malaysia, Indonesia, and Vietnam, fresh durian is now gaining recognition in international markets including China, South Korea, and even parts of Europe and North America. This increase in cross-border consumption has been driven by growing cultural familiarity through culinary tourism, global food trends, and increasing acceptance of exotic fruits. Durian is also promoted for its high fiber, natural sugar content, and presence of vitamins such as B-complex and potassium, positioning it as a premium tropical fruit with health-related appeal.

Rising urban incomes, evolving consumer tastes, and the demand for novel fruit experiences have helped durian become a seasonal delicacy in markets that traditionally did not feature it. Imports are particularly strong in China, where durian has become a high-demand fruit during festivals and gifting seasons. In response, producers are enhancing post-harvest handling and cold chain logistics to preserve freshness and meet export-grade standards. Air shipment and controlled ripening technologies are now regularly used to extend shelf life and retain flavor during long-distance transit, further enabling the global reach of fresh durian.

How Are Cultivation Patterns and Varietal Innovations Evolving?

Durian cultivation is gradually shifting to accommodate expanding export markets. Traditional cultivars like Monthong, Musang King, and D24 remain popular, but efforts are underway to improve yield consistency, pest resistance, and harvest timing. Farmers in Thailand and Malaysia are increasingly adopting grafted planting techniques, orchard management protocols, and regulated irrigation practices to maintain fruit quality and ensure steady supply. Off-season cultivation through flowering control methods is also being trialed to meet year-round demand, reducing dependence on peak harvest cycles.

In addition to improving yield, there is growing interest in developing new durian varieties that are more palatable to non-native consumers. Low-odor or milder-flavored strains are being explored for markets where durian’s strong aroma is a barrier to adoption. Government-backed agricultural agencies and private growers are investing in research for durian tree resilience, especially in response to challenges posed by climate variability. With rising land competition and sustainability concerns, high-density planting and organic farming are gaining attention among large-scale growers.

What Trade and Distribution Trends Are Impacting Fresh Durian Access?

Export-oriented distribution models are playing a critical role in shaping the fresh durian market. Countries such as Thailand have expanded their bilateral trade agreements, particularly with China, leading to streamlined inspection, quarantine, and customs clearance processes. Cross-border e-commerce platforms and cold chain partnerships are making it easier for retailers and consumers to order fresh durian online. Retail chains and supermarkets in urban Asian cities now stock durian in fresh-cut formats or vacuum-sealed packaging to improve convenience and shelf appeal. These packaging methods help reduce aroma exposure while retaining taste, allowing for broader placement in premium retail outlets.

Air freight remains the dominant mode for high-quality, tree-ripened durians intended for export. However, sea freight options are growing as freezing and modified atmosphere packaging improve transport efficiency. Evolving packaging innovations, including breathable films and compartmentalized crates, help reduce bruising and extend freshness. Alongside formal distribution, informal trade and courier-based delivery have also increased, especially during peak harvest months when demand surges rapidly. As logistics and regulatory frameworks continue to improve, fresh durian is likely to reach more distant markets with better consistency.

Growth in the Fresh Durian Market Is Driven by Several Factors…

Growth in the fresh durian market is driven by several factors linked to production improvements, international trade expansion, and rising consumer interest in tropical fruit diversity. Investments in orchard modernization and varietal development are enabling more consistent supply of high-grade durian suited for export. Advanced post-harvest handling, including controlled-atmosphere storage and refrigerated transport, has improved the fruit’s access to distant markets without significant quality loss. Increased demand from China, driven by cultural integration and gifting traditions, has reshaped regional trade routes and encouraged contract farming in Southeast Asia. Retail packaging innovations are supporting wider availability in modern retail formats while preserving sensory quality. Policy-driven initiatives such as bilateral trade agreements and phytosanitary approvals are streamlining exports. As market access expands and seasonal peaks align with rising global demand, durian producers are focusing on capacity expansion and quality control to maintain competitiveness in the premium fruit segment.

SCOPE OF STUDY:

The report analyzes the Fresh Durian market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Category (Organic Durian, Conventional Durian, Dried Durian, Frozen Durian); Form (Whole Durian, Durian Pulp, Durian Puree); Distribution Channel (Online Distribution Channel, Supermarkets, Local Markets, Specialty Stores); End-Use (Household End-Use, Restaurants End-Use, Food Services End-Use)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 36 Featured) -

• A+Plus Fresh (APH Food Industrial Co., Ltd.)
• Better Taste Co., Ltd.
• C&C International Food JSC
• Daily Fresh Sdn Bhd
• DKING
• Dulaifruits
• FPD (Fresh Pasteurized Durian Co., Ltd.)
• G&Ship Thai Fruit Co., Ltd.
• MK Durian Trading (PHG) Sdn Bhd
• Monlada Group Co., Ltd.
• Newleaf Plantation Berhad
• Royal Durian
• Siam Fresh Enterprise Co., Ltd.
• Southern Durian
• Sunshine International Co., Ltd.
• Thai Agri Foods PCL
• Top Fruits Sdn Bhd
• Tropical Valley Fresh Co., Ltd.
• TRL South East Asia Sdn Bhd
• Van Hoa Development Investment Co. Ltd.
• VBC / WBC Trading (Thailand) Ltd.

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