Eye Shadow Stick

Global Eye Shadow Stick Market to Reach US$13.9 Billion by 2030

The global market for Eye Shadow Stick estimated at US$9.9 Billion in the year 2024, is expected to reach US$13.9 Billion by 2030, growing at a CAGR of 5.8% over the analysis period 2024-2030. Matte Type, one of the segments analyzed in the report, is expected to record a 6.9% CAGR and reach US$6.0 Billion by the end of the analysis period. Growth in the Satin Type segment is estimated at 5.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$2.7 Billion While China is Forecast to Grow at 9.3% CAGR

The Eye Shadow Stick market in the U.S. is estimated at US$2.7 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$2.8 Billion by the year 2030 trailing a CAGR of 9.3% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.8% and 5.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.8% CAGR.

Global Eye Shadow Stick Market – Key Trends & Drivers Summarized

Why Are Eye Shadow Sticks Gaining Popularity?

Eye shadow sticks have become a game-changer in the cosmetics industry, offering convenience, long-lasting wear, and effortless application. Unlike traditional powder eyeshadows that require brushes and blending techniques, eyeshadow sticks provide a creamy, easy-to-apply formula that allows users to achieve a polished look in seconds. Their growing popularity is attributed to the increasing demand for quick and travel-friendly beauty solutions that cater to modern lifestyles.

Consumers are gravitating towards stick-based products due to their mess-free application, buildable pigmentation, and versatility. Many eye shadow sticks now feature waterproof, smudge-proof, and crease-resistant formulas, making them ideal for all-day wear. Additionally, the rise of multi-functional beauty products has led brands to develop hybrid formulations that combine eyeshadow with skincare benefits, such as vitamin E for hydration or light-reflecting pigments for a brightening effect. These innovations are making eyeshadow sticks a preferred choice for both makeup enthusiasts and beginners seeking a simplified routine.

How Are Brands Innovating in the Eye Shadow Stick Market?

The eye shadow stick market is evolving rapidly with new product developments that enhance user experience and performance. One of the major innovations is the introduction of dual-ended and multi-shade sticks that allow for seamless blending and customized eye looks. These dual-purpose sticks often combine matte and shimmer finishes or include complementary shades for easy contouring and highlighting.

Additionally, the formulation of eye shadow sticks has seen significant improvements, with many brands opting for cream-to-powder textures that glide on smoothly and set into a long-wearing finish. Magnetic and retractable packaging innovations have also made application more convenient, reducing product wastage while ensuring portability. The expansion of shade ranges, including bold metallics, pastels, and earthy neutrals, caters to diverse consumer preferences, making eyeshadow sticks a must-have beauty staple.

What Is Driving the Growth of the Eye Shadow Stick Market?

The increasing preference for time-saving and user-friendly beauty products is a primary driver of the eye shadow stick market. As consumers seek high-quality makeup that requires minimal effort, stick-based formulations have emerged as a practical solution. The shift toward minimalist makeup routines, inspired by clean beauty and "no-makeup" makeup trends, has further fueled the demand for subtle yet effective eyeshadow products.

The growth in the eye shadow stick market is driven by several factors, including the rise of multi-functional beauty products, advancements in long-wear formulations, and the expansion of e-commerce and influencer-driven marketing. Social media platforms, particularly TikTok and Instagram, have played a significant role in promoting eye shadow sticks as an essential beauty hack, driving consumer interest and sales. Additionally, brands are focusing on sustainable packaging and cruelty-free formulations to align with conscious consumer demands. As innovation continues, the eye shadow stick market is set for sustained growth, with new product variations and enhanced formulations catering to a diverse global audience.

SCOPE OF STUDY:

The report analyzes the Eye Shadow Stick market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Matte Type, Satin Type, Shimmer Type, Metallic Type, Glitter Type); Ingredient (Natural Ingredients, Synthetic Ingredients); Texture (Crayon, Cream, Gel, Pencil, Powder); Distribution Channel (Online Distribution Channel, Offline Distribution Channel); End-User (Individual Use End-User, Professional Use End-User)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 48 Featured) -

• Bobbi Brown
• Charlotte Tilbury
• Clinique
• ColourPop Cosmetics
• e.l.f. Cosmetics
• Fenty Beauty
• Glossier
• Ilia Beauty
• Julep Beauty
• KIKO Milano
• Laura Mercier
• Make Up For Ever
• Morphe
• NARS Cosmetics
• NYX Professional Makeup
• Pat McGrath Labs
• Rimmel London
• Shiseido
• Urban Decay
• Vieve

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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