Eye Cream

Global Eye Cream Market to Reach US$6.5 Billion by 2030

The global market for Eye Cream estimated at US$4.9 Billion in the year 2024, is expected to reach US$6.5 Billion by 2030, growing at a CAGR of 4.8% over the analysis period 2024-2030. Moisturizing Eye Cream, one of the segments analyzed in the report, is expected to record a 4.0% CAGR and reach US$1.6 Billion by the end of the analysis period. Growth in the Forming Eye Cream segment is estimated at 3.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.3 Billion While China is Forecast to Grow at 7.4% CAGR

The Eye Cream market in the U.S. is estimated at US$1.3 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.3 Billion by the year 2030 trailing a CAGR of 7.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.4% and 4.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.0% CAGR.

Global Eye Cream Market – Key Trends & Drivers Summarized

Why Is the Eye Cream Market Experiencing Rapid Growth?

The eye cream market has experienced significant growth due to the rising consumer focus on skincare, anti-aging solutions, and specialized treatments for the delicate eye area. Eye creams are formulated to address common concerns such as dark circles, puffiness, fine lines, and dryness, making them a staple in skincare routines worldwide. The increasing awareness of skincare regimens, particularly among millennials and Gen Z consumers, has driven demand for targeted eye care products enriched with active ingredients like hyaluronic acid, peptides, retinol, and vitamin C.

A growing preference for clean and natural beauty products has also influenced the eye cream market, leading brands to develop formulations that are free from parabens, sulfates, and artificial fragrances. Organic and plant-based ingredients, such as caffeine, green tea extract, and aloe vera, are gaining traction due to their soothing and anti-inflammatory properties. Additionally, premium skincare brands are launching scientifically backed formulations with advanced delivery systems, such as encapsulated retinol and nano-peptides, to improve efficacy and ensure deeper penetration into the skin.

How Are Product Innovations and Packaging Trends Shaping the Eye Cream Market?

Innovations in eye cream formulations and packaging are significantly shaping consumer preferences and industry growth. Skincare brands are increasingly leveraging dermatological research to develop eye creams that provide multifunctional benefits, such as hydration, firming, and brightening, in a single product. Hybrid skincare products that combine anti-aging properties with sun protection (SPF-infused eye creams) are also gaining popularity, as consumers seek convenience and added protection against environmental stressors.

In terms of packaging, airless pump dispensers, cooling metal applicators, and rollerball tubes are becoming more prevalent as they enhance product freshness, application precision, and user experience. The introduction of cryo-therapy-inspired applicators, which help reduce puffiness and improve circulation, has further elevated the appeal of high-end eye creams. Additionally, sustainable packaging initiatives, including recyclable jars and refillable containers, are aligning with the increasing consumer demand for eco-friendly beauty products.

What Factors Are Fueling the Expansion of the Eye Cream Market?

The eye cream market is expanding due to evolving beauty standards, increased disposable income, and growing consumer interest in high-performance skincare. The surge in social media influence and beauty influencers advocating for targeted skincare routines has significantly contributed to the rising demand for specialized eye treatments. Moreover, as the global population ages, anti-aging eye creams continue to be a major driver of market growth, particularly in regions with a strong beauty culture, such as North America, Europe, and Asia-Pacific.

The growth in the eye cream market is driven by several factors, including advancements in skincare research, the rising demand for natural and organic formulations, and increasing consumer investment in luxury and dermatology-grade skincare products. The expansion of e-commerce and direct-to-consumer (DTC) beauty brands has also fueled market accessibility, allowing niche and premium brands to reach a global audience. Additionally, the increasing influence of Korean beauty (K-Beauty) and Japanese skincare (J-Beauty) trends, which emphasize hydration and gentle yet effective ingredients, has contributed to the growing popularity of lightweight, nourishing eye creams. As consumers continue to seek scientifically advanced and personalized skincare solutions, the eye cream market is poised for sustained innovation and long-term growth.

SCOPE OF STUDY:

The report analyzes the Eye Cream market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Moisturizing Eye Cream, Forming Eye Cream, Anti-Aging Eye Cream, Anti-Allergy Eye Cream, Brightening Eye Cream, De-Puffing Eye Cream); Ingredients (Vitamin E, Niacinamide, Vitamin A, Retinol, Hyaluronic Acid); Skin Type (Dry Skin, Oily Skin, Sensitive Skin, All Skin Types); Application (Professional Application, Personal Application)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 36 Featured) -

• Amorepacific (Laneige)
• Avon Products
• Beiersdorf (Nivea)
• Clarins
• Colgate-Palmolive (Filorga)
• Dr. Dennis Gross Skincare
• Estée Lauder Companies
• Johnson & Johnson (Neutrogena)
• Kao Corporation (Kao)
• Kiehl`s
• La Prairie
• L`Oréal
• Mary Kay
• Procter & Gamble (Olay)
• Revlon
• RoC Skincare
• Shiseido
• Sisley Paris
• The Body Shop
• Unilever (Pond`s)

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

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