Embedded Payments

Global Embedded Payments Market to Reach US$99.7 Billion by 2030

The global market for Embedded Payments estimated at US$24.0 Billion in the year 2024, is expected to reach US$99.7 Billion by 2030, growing at a CAGR of 26.8% over the analysis period 2024-2030. In-app payments, one of the segments analyzed in the report, is expected to record a 25.1% CAGR and reach US$34.4 Billion by the end of the analysis period. Growth in the API-based payments segment is estimated at 27.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$6.5 Billion While China is Forecast to Grow at 35.0% CAGR

The Embedded Payments market in the U.S. is estimated at US$6.5 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$24.3 Billion by the year 2030 trailing a CAGR of 35.0% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 21.8% and 24.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 22.6% CAGR.

Global Embedded Payments Market – Key Trends & Drivers Summarized

How Are Embedded Payments Redefining the Digital Commerce Experience?

Embedded payments refer to the seamless integration of payment processing capabilities directly into non-financial applications, allowing users to complete transactions without redirection to third-party payment gateways. This innovation has transformed industries such as e-commerce, ride-hailing, subscription services, and the gig economy, where frictionless transactions are critical for user satisfaction. By embedding payment functionalities within their platforms, businesses can enhance customer experience, reduce transaction abandonment, and improve operational efficiency. The rise of digital wallets, in-app payments, and contactless transactions has further accelerated the adoption of embedded payments, enabling real-time, secure, and convenient financial interactions. With the increasing shift towards digital-first economies, embedded payments have become a fundamental element in modern digital ecosystems, facilitating seamless transactions for consumers and businesses alike.

The adoption of embedded payments is driven by the need for speed, security, and automation in financial transactions. Businesses that integrate payments directly into their platforms eliminate the need for manual processing, reducing errors and delays while improving cash flow. Additionally, embedded payments enable businesses to create new revenue streams through transaction fees, subscription-based billing, and dynamic pricing models. Companies such as Uber, Amazon, and Shopify have successfully leveraged embedded payment systems to streamline financial interactions and offer users a more intuitive, one-click purchasing experience. With the increasing adoption of embedded payments in B2B transactions, enterprises are also benefiting from automated invoicing, instant settlements, and improved vendor management, further reinforcing the value of seamless financial integration.

What Are the Technological Advancements Driving Embedded Payments?

Technological advancements in financial infrastructure, artificial intelligence (AI), and security protocols have played a crucial role in enhancing embedded payments. The emergence of real-time payment networks, such as FedNow and SEPA Instant, has improved transaction speed and reliability, reducing settlement times from days to seconds. AI-driven fraud detection systems and biometric authentication solutions have strengthened payment security, minimizing risks associated with unauthorized transactions and cyber threats. Additionally, blockchain-based smart contracts and decentralized finance (DeFi) solutions are being integrated into embedded payment systems, offering businesses greater transparency, efficiency, and cost reduction in cross-border transactions.

The integration of API-driven payment gateways has simplified the process of embedding payments into platforms, enabling businesses to offer seamless transactions without developing proprietary financial infrastructure. Furthermore, the growth of embedded finance ecosystems, including banking-as-a-service (BaaS) and open banking platforms, has expanded access to advanced payment solutions for businesses of all sizes. The proliferation of Internet of Things (IoT) devices and voice-activated payments is also reshaping the embedded payments landscape, enabling transactions through smart home devices, wearables, and connected vehicles. As businesses continue to prioritize digital transformation, embedded payments will remain a cornerstone of innovation, driving seamless commerce experiences across industries.

Which Industries and Use Cases Are Driving Embedded Payment Adoption?

The adoption of embedded payments spans multiple industries, with e-commerce, transportation, healthcare, and SaaS leading the way. E-commerce platforms have integrated embedded payments to offer one-click checkout experiences, reducing friction and improving conversion rates. Ride-hailing and food delivery apps utilize embedded payments to facilitate instant driver payouts and seamless consumer transactions. Subscription-based businesses, including streaming services and SaaS platforms, have embedded recurring billing solutions to automate payments and enhance user retention.

In the healthcare sector, embedded payments are streamlining medical billing, enabling patients to pay for services through digital wallets, installment plans, and insurance-linked payment systems. The travel and hospitality industries are leveraging embedded payments for dynamic pricing, pre-authorized transactions, and contactless check-ins, enhancing guest experiences. B2B marketplaces and supply chain platforms are also incorporating embedded payments for automated invoicing, supplier financing, and instant settlements, reducing administrative burdens and improving cash flow management. With the rise of fintech innovations, embedded payments are becoming an essential component of modern financial ecosystems, enabling businesses to create frictionless, customer-centric payment experiences.

What Is Driving the Growth of the Embedded Payments Market?

The growth in the embedded payments market is driven by several factors, including the increasing shift towards digital commerce, advancements in payment security, and the growing adoption of API-based financial services. The rapid expansion of e-commerce and mobile commerce has fueled demand for seamless, real-time transactions, prompting businesses to integrate embedded payment solutions within their platforms. Regulatory support for open banking and real-time payments has also accelerated market growth, enabling businesses to access secure, interoperable financial infrastructure.

The rise of embedded finance ecosystems, including BaaS and fintech partnerships, has further strengthened the embedded payments market by providing businesses with flexible payment solutions tailored to their needs. The demand for automated billing, subscription-based payments, and B2B transaction management has expanded the use of embedded payment systems across industries, improving efficiency and reducing transaction costs. Additionally, the increasing adoption of digital wallets, biometric authentication, and AI-powered fraud detection solutions has enhanced payment security and consumer trust, driving widespread adoption. As businesses continue to innovate and prioritize frictionless financial experiences, embedded payments will play a crucial role in shaping the future of digital transactions.

SCOPE OF STUDY:

The report analyzes the Embedded Payments market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Payment (In-app payments, API-based payments, Platform integrated payments, Software-as-a-Service payments, Marketplace payments); Deployment (On-Premise, Cloud); Payment Method (Digital wallets, Credit / debit cards, Bank transfers, Mobile payments); Vertical (E-commerce, Healthcare, Financial services, Retail, Hospitality, Transportation & logistics, Others)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 44 Featured) -

• Airwallex
• Alviere
• Balance
• BlueSnap
• Checkout.com
• FIS (Fidelity National Information Services)
• Fortis
• Galileo Financial Technologies
• Marqeta
• OpenPayd
• Payrix (a Worldpay Company)
• Plaid
• Railsr
• Ramp
• Shift4
• Stax Payments
• Stitch
• Stripe
• Unit
• Worldpay

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

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APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

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INDIA
176 OTHER COUNTRIES.

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