Ellipticals

Global Ellipticals Market to Reach US$2.9 Billion by 2030

The global market for Ellipticals estimated at US$2.4 Billion in the year 2024, is expected to reach US$2.9 Billion by 2030, growing at a CAGR of 3.2% over the analysis period 2024-2030. Elliptical Trainer, one of the segments analyzed in the report, is expected to record a 3.3% CAGR and reach US$1.3 Billion by the end of the analysis period. Growth in the Elliptical Cross Trainer segment is estimated at 3.5% CAGR over the analysis period.

The U.S. Market is Estimated at US$641.9 Million While China is Forecast to Grow at 6.2% CAGR

The Ellipticals market in the U.S. is estimated at US$641.9 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$591.6 Million by the year 2030 trailing a CAGR of 6.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.0% and 2.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.6% CAGR.

Global Ellipticals Market – Key Trends & Drivers Summarized

How Are Shifting Fitness Norms Influencing the Evolution of Elliptical Machines?

The elliptical market is experiencing dynamic growth as global fitness preferences continue to evolve toward low-impact, high-efficiency workout solutions. Once primarily associated with commercial gyms, ellipticals are now gaining significant traction among home users, owing to their joint-friendly motion and full-body engagement. The modern elliptical has undergone a significant transformation-from basic manual machines to advanced, tech-integrated devices that offer live classes, virtual trails, performance analytics, and heart rate-based training programs. The shift toward holistic wellness and functional fitness has propelled the demand for equipment that offers cardiovascular, strength, and endurance training in a single machine. Moreover, elliptical machines now incorporate customizable resistance settings, incline variability, and compact designs suitable for smaller urban living spaces. The expansion of subscription-based fitness platforms has also synergized with elliptical hardware, enabling users to follow structured programs and community challenges from home. This convergence of convenience, personalization, and interactivity reflects the changing fitness culture and is a major force behind the growing appeal of ellipticals across diverse consumer segments.

Why Is the Home Fitness Boom Redefining Market Boundaries for Ellipticals?

The global surge in home-based fitness, intensified by the COVID-19 pandemic, has fundamentally redefined how and where people exercise-and elliptical machines have emerged as a key beneficiary of this shift. As consumers reallocate spending from gym memberships to home equipment, demand for space-efficient, versatile machines like ellipticals has skyrocketed. Their quiet operation and lower risk of injury compared to treadmills make them particularly appealing for multi-user households, including seniors and rehabilitation patients. Moreover, the integration of Bluetooth and Wi-Fi connectivity in many newer models allows users to sync their workouts with mobile apps, fitness trackers, and virtual coaching platforms, enhancing accountability and engagement. The trend toward “connected fitness” is also creating opportunities for manufacturers to monetize post-purchase through content subscriptions and software upgrades. Retailers are responding by diversifying their offerings and expanding distribution through e-commerce channels, making ellipticals more accessible than ever before. This strong consumer pivot toward at-home wellness routines has not only elevated the elliptical`s status in the fitness hierarchy but also led to a reimagining of its features and target market.

How Are Brands and Manufacturers Strategizing to Stay Competitive?

Manufacturers in the elliptical market are employing a blend of innovation, brand repositioning, and strategic partnerships to maintain competitiveness in a rapidly evolving space. Companies are investing heavily in R&D to design more ergonomic and biomechanically efficient machines, appealing to both beginners and seasoned athletes. Smart features like built-in AI coaches, real-time performance feedback, and adaptive resistance control are becoming standard across mid- to high-end models. In addition, brands are diversifying their product lines to include foldable and portable ellipticals for smaller living spaces, as well as hybrid machines that combine elliptical, stair stepper, and cycle functionalities. Strategic alliances with fitness influencers, health tech companies, and streaming platforms have further helped amplify brand presence and consumer trust. Many manufacturers are also emphasizing sustainability-offering products made with recyclable materials and energy-efficient designs-to align with eco-conscious consumer values. Meanwhile, the shift toward direct-to-consumer (DTC) sales models has enabled brands to gather user data, personalize marketing strategies, and offer tailored financing plans, all of which contribute to stronger customer retention and market penetration.

What Are the Key Forces Driving the Ellipticals Market Forward?

The growth in the ellipticals market is driven by several factors linked directly to product innovation, consumer behavior, and market expansion trends. First, the rising demand for low-impact fitness equipment among aging populations and those with joint sensitivities is contributing significantly to elliptical sales. Second, there’s a notable uptick in fitness awareness and lifestyle-related disease prevention across both developed and developing regions, encouraging broader adoption of home-based cardio solutions. Third, the convergence of digital technology with fitness hardware-exemplified by immersive display consoles, app integration, and real-time performance tracking-is enhancing the value proposition for consumers. Fourth, the post-pandemic persistence of remote work and hybrid work models has freed up more time and motivation for at-home workouts, further cementing the elliptical`s role in daily routines. In terms of geography, the North American market continues to dominate due to higher disposable income and a mature fitness culture, while Asia-Pacific is emerging as a high-growth region fueled by urbanization, wellness trends, and a rapidly expanding middle class. Together, these drivers are propelling the global elliptical market into a new phase of sustained growth and innovation.

SCOPE OF STUDY:

The report analyzes the Ellipticals market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product (Elliptical Trainer, Elliptical Cross Trainer, Elliptical Glider); End-Use (Health Clubs & Gyms End-Use, Individuals End-Use, Commercial End-Use)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• Body-Solid Inc.
• Core Health & Fitness, LLC
• Divine Fitness Equipment
• FreeMotion Fitness
• Life Fitness
• NordicTrack (A Brand of iFit Health and Fitness Ltd)
• Nortus Fitness Company
• Precor Home Fitness
• Precor, Inc.
• Schwinn (A Brand of Johnson Health Tech)
• Shandong MBH Fitness Co., Ltd.
• SOLE Fitness
• SportsArt
• Stex Fitness Europe GmbH
• Technogym S.p.A

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