Elderberry

Global Elderberry Market to Reach US$1.0 Billion by 2030

The global market for Elderberry estimated at US$766.3 Million in the year 2024, is expected to reach US$1.0 Billion by 2030, growing at a CAGR of 5.3% over the analysis period 2024-2030. Elderberry Extract, one of the segments analyzed in the report, is expected to record a 5.1% CAGR and reach US$479.7 Million by the end of the analysis period. Growth in the Elderberry Juice Concentrate segment is estimated at 4.5% CAGR over the analysis period.

The U.S. Market is Estimated at US$208.8 Million While China is Forecast to Grow at 8.3% CAGR

The Elderberry market in the U.S. is estimated at US$208.8 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$207.9 Million by the year 2030 trailing a CAGR of 8.3% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.6% and 5.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.4% CAGR.

Global Elderberry Market – Key Trends & Drivers Summarized

Why Is Elderberry Gaining Renewed Importance in the Functional Foods and Nutraceutical Sectors?

Elderberry (Sambucus nigra), once confined largely to folk remedies, has experienced a dramatic resurgence as a bioactive-rich ingredient within the global functional foods and health products landscape. Its high content of anthocyanins, flavonols, and polyphenols—coupled with mounting research around its potential immune-boosting, antioxidant, and antiviral properties—has positioned it as a favored botanical across dietary supplements, wellness beverages, and fortified foods. The COVID-19 pandemic significantly amplified demand, as consumers prioritized natural immune-enhancing ingredients, placing elderberry into the mainstream nutraceutical market.

Market uptake is no longer limited to cold-and-flu formulations. Food manufacturers are introducing elderberry into granola bars, gummies, energy drinks, and even fermented beverages like kombucha. This diversification has helped mitigate seasonality concerns and broadened the year-round market footprint for elderberry-based offerings. Innovations in flavor masking, microencapsulation, and dual-extract formulations have also supported elderberry’s appeal in functional food applications, ensuring greater bioavailability and organoleptic neutrality in final products.

How Is the Elderberry Supply Chain Evolving to Support Commercialization?

The rising demand for elderberry has spurred a need for streamlined, traceable, and quality-assured supply chains. Traditionally wild-harvested in parts of Europe and North America, elderberries are increasingly being cultivated under organic and controlled agricultural conditions to meet quality consistency, volume scalability, and contamination-free standards. Countries like Austria, Poland, Hungary, and the United States are among the largest producers, with expanding acreage and certification programs that guarantee purity and pesticide-free yields.

At the post-harvest level, innovations in flash-freezing, vacuum drying, and low-temperature extraction are being employed to preserve phytochemical integrity. Sustainable sourcing practices—like regenerative farming and cooperative-led wild harvesting—are gaining traction, ensuring long-term viability and compliance with evolving ESG requirements. Ingredient suppliers are also investing in standardized extract profiling, enabling product formulators to guarantee active ingredient levels such as anthocyanin concentrations. This has improved buyer confidence across B2B nutraceutical and food sectors.

Which End-Use Industries and Product Categories Are Accelerating Elderberry Adoption?

The dietary supplement industry continues to dominate elderberry usage, especially in formats such as gummies, chewables, capsules, and effervescent powders. Immune health remains the primary positioning, but cardiovascular and cognitive wellness segments are also incorporating elderberry into blended formulations alongside zinc, vitamin C, and adaptogens. Functional beverage manufacturers are among the fastest-growing adopters, introducing elderberry into sparkling waters, herbal teas, and wellness shots that cater to on-the-go health-conscious consumers.

In the food industry, elderberry is gaining traction in breakfast cereals, yogurt toppings, and snack clusters, often marketed as “superfruit” inclusions. The cosmetic industry is another emerging frontier, using elderberry extracts in skincare products aimed at anti-aging, detoxification, and skin barrier repair. Pet nutrition brands are experimenting with elderberry in immunity-boosting treats and supplements, supported by research on its antioxidant benefits. Geographically, North America and Europe lead in mature applications, while Asia-Pacific is rapidly growing as elderberry awareness spreads through holistic health channels.

What’s Powering Long-Term Growth in the Elderberry Market?

The growth in the elderberry market is driven by several factors including heightened demand for immune-enhancing botanicals, clean-label product trends, and clinical validation of elderberry’s bioactive compounds. Rising consumer preference for herbal alternatives to synthetic supplements has created a robust market for elderberry across all age groups. Seasonal spikes have given way to sustained demand as elderberry’s application portfolio expands beyond cold/flu to include chronic inflammation, stress mitigation, and cardiovascular support.

Investment in clinical trials, proprietary extract development, and vertical farming are reinforcing elderberry’s scientific and commercial credibility. Strategic partnerships between ingredient suppliers and multinational food, beverage, and pharma companies are increasing elderberry’s penetration into mass-market formats. Regulatory acceptance, such as Generally Recognized as Safe (GRAS) status and EFSA health claims submissions, are further facilitating global expansion. As consumer interest in botanicals continues to deepen, elderberry is poised to remain a flagship ingredient in both legacy and next-gen health product formulations.

SCOPE OF STUDY:

The report analyzes the Elderberry market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Elderberry Extract, Elderberry Juice Concentrate, Elderberry Powder, Whole Elderberry); Distribution Channel (Offline Distribution Channel, Online Distribution Channel); Application (Health & Wellness Application, Beverages Application, Food Application, Other Applications)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• Activ`Inside
• Artemis International
• Bitterroot Botanicals
• Bulk Naturals
• Carmel Berry Company
• Cavendish Nutrition
• foodguys
• Gaia Herbs
• Jodi`s Elderberry Syrup
• Makers Nutrition
• Midwest Elderberry Cooperative
• Ming Chyi Biotechnology (MCB)
• Nature`s Way
• Nektium Pharma
• Norm`s Farms
• Quantum Health
• River Hills Harvest
• Sambucol
• Sweet`s Elderberry
• The Elderberry Co.

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