Direct Selling

Global Direct Selling Market to Reach US$309.8 Billion by 2030

The global market for Direct Selling estimated at US$219.8 Billion in the year 2024, is expected to reach US$309.8 Billion by 2030, growing at a CAGR of 5.9% over the analysis period 2024-2030. Health & Wellness Products, one of the segments analyzed in the report, is expected to record a 6.7% CAGR and reach US$160.4 Billion by the end of the analysis period. Growth in the Cosmetics & Personal Care Products segment is estimated at 6.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$59.9 Billion While China is Forecast to Grow at 9.4% CAGR

The Direct Selling market in the U.S. is estimated at US$59.9 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$63.4 Billion by the year 2030 trailing a CAGR of 9.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.8% and 5.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.8% CAGR.

Global Direct Selling Market – Key Trends & Drivers Summarized

Is Direct Selling Still a Profitable Business Model in the Digital Age?

The direct selling industry, encompassing multi-level marketing (MLM), network marketing, and person-to-person sales, continues to thrive despite the rapid growth of e-commerce and digital retail. Direct selling offers a unique, relationship-driven approach to marketing, allowing independent distributors to sell products directly to consumers without relying on traditional retail channels. Companies in health and wellness, beauty, home care, and personal development sectors are leveraging direct selling models to engage customers through personalized experiences. While digital transformation has introduced new challenges, such as increased competition from online marketplaces, it has also created opportunities for direct sellers to expand their reach through social media, e-commerce platforms, and influencer marketing. The rise of social selling and hybrid direct-to-consumer (DTC) business models is reshaping the direct selling landscape, ensuring its continued relevance in the modern economy.

How Is Technology Transforming Direct Selling Strategies?

Advancements in digital marketing, artificial intelligence (AI), and mobile commerce are revolutionizing direct selling strategies, enabling distributors to engage customers more effectively. AI-powered chatbots, data-driven customer insights, and personalized recommendation engines are enhancing the direct selling experience, making it more tailored and interactive. Social media platforms such as Instagram, Facebook, and TikTok have become essential tools for direct sellers, allowing them to build brand loyalty, conduct live demonstrations, and reach global audiences. Additionally, blockchain technology is being explored to enhance transparency in MLM structures, ensuring ethical business practices and reducing fraudulent schemes. While technology is enhancing the efficiency of direct selling operations, adapting to digital trends requires significant investment in training, content creation, and compliance with evolving regulations. Despite these challenges, the integration of technology in direct selling is expected to drive industry growth and improve consumer engagement.

Is the Direct Selling Industry Becoming More Regulated?

Regulatory scrutiny on direct selling, particularly in the MLM sector, is increasing as governments implement stricter guidelines to prevent deceptive practices and ensure consumer protection. Countries such as the United States, China, and India have introduced regulations to distinguish legitimate direct selling businesses from pyramid schemes. Companies are focusing on greater transparency, ethical compensation structures, and compliance with global consumer rights standards to maintain credibility. Additionally, the rise of social selling has prompted regulators to monitor influencer-driven product promotions for misleading claims. While increased regulations pose challenges for some direct selling companies, they also foster trust and legitimacy within the industry. As consumer awareness grows, companies that prioritize ethical practices and regulatory compliance are likely to gain a competitive edge in the evolving direct selling market.

What Is Driving the Growth of the Direct Selling Market?

The growth in the direct selling market is driven by several factors, including the increasing adoption of digital selling tools, the expansion of health and wellness products, and the rise of social commerce. Direct selling companies are leveraging e-commerce platforms and social media to enhance their reach and customer engagement, blending traditional relationship-driven sales with modern digital marketing strategies. The global shift toward flexible work arrangements and entrepreneurship is also attracting individuals to direct selling as a low-barrier business opportunity. Additionally, product innovation in personal care, dietary supplements, and eco-friendly home products is fueling consumer interest in direct selling channels. Despite regulatory challenges and competition from online retail, the adaptability of direct selling businesses to emerging trends is expected to sustain market growth. As companies continue to refine their business models and embrace technology-driven solutions, direct selling remains a dynamic and evolving industry with significant market potential.

SCOPE OF STUDY:

The report analyzes the Direct Selling market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products, Other Types)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 41 Featured) -
  • Ambit Energy
  • Amway
  • Atomy
  • Avon Products
  • Belcorp
  • Coway
  • eXp Realty
  • Herbalife Nutrition
  • Medifast / OPTAVIA
  • Natura &Co
  • Nu Skin Enterprises
  • Oriflame
  • PM-International
  • Primerica
  • Scentsy
  • Telecom Plus
  • Tupperware Brands
  • USANA Health Sciences
  • Vorwerk
  • Young Living

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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I. METHODOLOGY
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
Influencer Market Insights
Tariff Impact on Global Supply Chain Patterns
Direct Selling – Global Key Competitors Percentage Market Share in 2025 (E)
Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
Increasing Consumer Demand for Personalized Shopping Experiences Drives Growth in Direct Selling Models
The Rise of E-Commerce and Digital Platforms Expands the Addressable Market for Direct Selling Opportunities
Social Media and Influencer Marketing Propels Growth in Direct Selling, Especially in Beauty and Wellness Sectors
Surge in the Popularity of Subscription-based Models Strengthens the Business Case for Direct Selling in Various Industries
Advancements in Mobile Technologies and Apps Drives the Adoption of Direct Selling Platforms for Sales and Customer Engagement
The Shift Toward Home-based Businesses and Entrepreneurship Accelerates Demand for Direct Selling Opportunities
Growing Preference for Ethical and Sustainable Products Expands Market Opportunities for Direct Selling of Eco-friendly Goods
The Proliferation of Social Selling and Online Communities Accelerates Growth in Direct Selling Networks and Affiliate Marketing
Increasing Focus on Health, Wellness, and Self-Care Drives Demand for Direct Selling in the Health and Beauty Industry
Regulatory Changes and Supportive Policies for Direct Selling Companies Propel Market Expansion in Emerging Economies
Rising Consumer Confidence in Online Shopping and Trust in Direct Sellers Expands the Market Reach of Direct Selling Models
The Integration of Artificial Intelligence and Data Analytics Strengthens Direct Selling Models by Enhancing Customer Insights and Sales Strategies
Increased Flexibility and Low Startup Costs in Direct Selling Drive Adoption Among Aspiring Entrepreneurs and Small Business Owners
The Growth of Multi-Level Marketing (MLM) Models Expands Reach and Scaling Opportunities for Direct Selling Companies
The Demand for At-Home Product Demonstrations and Virtual Sales Events Strengthens the Viability of Direct Selling Platforms
The Integration of Payment Solutions and Digital Wallets Accelerates Transactions in Direct Selling Models
Expanding Networks of Independent Distributors and Sales Representatives Drive Global Market Penetration for Direct Selling Brands
The Need for Increased Transparency and Ethical Business Practices in Direct Selling Strengthens Consumer Trust and Drives Market Growth
Changing Consumer Preferences for Instant Gratification and Convenience Propel the Growth of Direct Selling in the Online Marketplace
Expanding Digital Literacy and the Growing Influence of Online Communities Expands the Addressable Market for Direct Selling Platforms
4. GLOBAL MARKET PERSPECTIVE
TABLE 1: World Direct Selling Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
TABLE 2: World Recent Past, Current & Future Analysis for Direct Selling by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 3: World Historic Review for Direct Selling by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 4: World 15-Year Perspective for Direct Selling by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2015, 2025 & 2030
TABLE 5: World Recent Past, Current & Future Analysis for Health & Wellness Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 6: World Historic Review for Health & Wellness Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 7: World 15-Year Perspective for Health & Wellness Products by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
TABLE 8: World Recent Past, Current & Future Analysis for Cosmetics & Personal Care Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 9: World Historic Review for Cosmetics & Personal Care Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 10: World 15-Year Perspective for Cosmetics & Personal Care Products by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
TABLE 11: World Recent Past, Current & Future Analysis for Household Goods & Durables Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 12: World Historic Review for Household Goods & Durables Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 13: World 15-Year Perspective for Household Goods & Durables Products by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
TABLE 14: World Recent Past, Current & Future Analysis for Other Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 15: World Historic Review for Other Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 16: World 15-Year Perspective for Other Types by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
III. MARKET ANALYSIS
UNITED STATES
Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
TABLE 17: USA Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 18: USA Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 19: USA 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
CANADA
TABLE 20: Canada Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 21: Canada Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 22: Canada 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
JAPAN
Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
TABLE 23: Japan Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 24: Japan Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 25: Japan 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
CHINA
Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
TABLE 26: China Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 27: China Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 28: China 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
EUROPE
Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
TABLE 29: Europe Recent Past, Current & Future Analysis for Direct Selling by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 30: Europe Historic Review for Direct Selling by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 31: Europe 15-Year Perspective for Direct Selling by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2015, 2025 & 2030
TABLE 32: Europe Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 33: Europe Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 34: Europe 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
FRANCE
Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
TABLE 35: France Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 36: France Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 37: France 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
GERMANY
Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
TABLE 38: Germany Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 39: Germany Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 40: Germany 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
ITALY
TABLE 41: Italy Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 42: Italy Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 43: Italy 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
UNITED KINGDOM
Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
TABLE 44: UK Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 45: UK Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 46: UK 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
SPAIN
TABLE 47: Spain Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 48: Spain Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 49: Spain 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
RUSSIA
TABLE 50: Russia Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 51: Russia Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 52: Russia 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
REST OF EUROPE
TABLE 53: Rest of Europe Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 54: Rest of Europe Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 55: Rest of Europe 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
ASIA-PACIFIC
Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
TABLE 56: Asia-Pacific Recent Past, Current & Future Analysis for Direct Selling by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 57: Asia-Pacific Historic Review for Direct Selling by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 58: Asia-Pacific 15-Year Perspective for Direct Selling by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2015, 2025 & 2030
TABLE 59: Asia-Pacific Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 60: Asia-Pacific Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 61: Asia-Pacific 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
AUSTRALIA
Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
TABLE 62: Australia Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 63: Australia Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 64: Australia 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
INDIA
Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
TABLE 65: India Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 66: India Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 67: India 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
SOUTH KOREA
TABLE 68: South Korea Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 69: South Korea Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 70: South Korea 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
REST OF ASIA-PACIFIC
TABLE 71: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 72: Rest of Asia-Pacific Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 73: Rest of Asia-Pacific 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
LATIN AMERICA
Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
TABLE 74: Latin America Recent Past, Current & Future Analysis for Direct Selling by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 75: Latin America Historic Review for Direct Selling by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 76: Latin America 15-Year Perspective for Direct Selling by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2015, 2025 & 2030
TABLE 77: Latin America Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 78: Latin America Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 79: Latin America 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
ARGENTINA
TABLE 80: Argentina Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 81: Argentina Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 82: Argentina 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
BRAZIL
TABLE 83: Brazil Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 84: Brazil Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 85: Brazil 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
MEXICO
TABLE 86: Mexico Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 87: Mexico Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 88: Mexico 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
REST OF LATIN AMERICA
TABLE 89: Rest of Latin America Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 90: Rest of Latin America Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 91: Rest of Latin America 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
MIDDLE EAST
Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
TABLE 92: Middle East Recent Past, Current & Future Analysis for Direct Selling by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 93: Middle East Historic Review for Direct Selling by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 94: Middle East 15-Year Perspective for Direct Selling by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2015, 2025 & 2030
TABLE 95: Middle East Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 96: Middle East Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 97: Middle East 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
IRAN
TABLE 98: Iran Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 99: Iran Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 100: Iran 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
ISRAEL
TABLE 101: Israel Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 102: Israel Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 103: Israel 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
SAUDI ARABIA
TABLE 104: Saudi Arabia Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 105: Saudi Arabia Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 106: Saudi Arabia 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
UNITED ARAB EMIRATES
TABLE 107: UAE Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 108: UAE Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 109: UAE 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
REST OF MIDDLE EAST
TABLE 110: Rest of Middle East Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 111: Rest of Middle East Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 112: Rest of Middle East 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
AFRICA
Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
TABLE 113: Africa Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 114: Africa Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 115: Africa 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
IV. COMPETITION

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