Digital Video Advertising

Global Digital Video Advertising Market to Reach US$442.8 Billion by 2030

The global market for Digital Video Advertising estimated at US$112.6 Billion in the year 2024, is expected to reach US$442.8 Billion by 2030, growing at a CAGR of 25.6% over the analysis period 2024-2030. Desktop, one of the segments analyzed in the report, is expected to record a 23.4% CAGR and reach US$274.5 Billion by the end of the analysis period. Growth in the Mobile segment is estimated at 30.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$30.7 Billion While China is Forecast to Grow at 33.5% CAGR

The Digital Video Advertising market in the U.S. is estimated at US$30.7 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$107.0 Billion by the year 2030 trailing a CAGR of 33.5% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 20.9% and 22.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 21.6% CAGR.

Digital Video Advertising Market – Key Trends & Drivers Summarized

What Forces Are Transforming the Landscape of Digital Video Advertising Globally?
Digital video advertising has rapidly become one of the most dynamic and influential segments within the digital advertising ecosystem. The shift from traditional TV to connected TV (CTV), social media video platforms, and mobile-first consumption has radically altered how brands engage audiences. With global internet penetration surpassing 65% and mobile devices accounting for over 55% of all video views, advertisers are aggressively reallocating budgets from static display and broadcast ads to immersive video formats. Platforms like YouTube, TikTok, Instagram Reels, and streaming services such as Hulu and Roku are now central pillars in omnichannel marketing strategies.

Moreover, the growing preference for short-form, snackable content—particularly among Gen Z and millennials—is shaping ad formats toward skippable pre-rolls, in-feed native video, and shoppable live streams. Innovations in programmatic buying, real-time bidding (RTB), and audience targeting have enabled advertisers to deliver hyper-personalized content at scale. Simultaneously, the integration of artificial intelligence and machine learning into campaign optimization is revolutionizing the way video ads are planned, sequenced, and measured, allowing for dynamic creative optimization (DCO) that tailors messaging to user behavior in real time.

How Are Technologies Like AI, Data Analytics, and CTV Redefining Value for Advertisers?
Technological sophistication is redefining the utility of digital video advertising beyond impressions and click-throughs. AI-driven contextual targeting, for example, allows platforms to analyze video content frame-by-frame and insert ads that match the theme or sentiment of the content—enhancing relevance and user engagement. Additionally, advancements in predictive analytics are helping advertisers forecast consumer intent with far greater accuracy, enabling smarter audience segmentation and media planning. The widespread adoption of AI is also reducing ad waste by optimizing ad placement, bidding strategies, and frequency capping in real time.

Connected TV is another critical technology reshaping the space. Unlike traditional broadcast, CTV enables addressable advertising, which allows brands to serve different ads to different households watching the same program. This has opened up new inventory pools and monetization models for publishers, and a more efficient return on ad spend (ROAS) for brands. Furthermore, CTV and OTT platforms offer better measurement tools through server-side ad insertion (SSAI), second-by-second viewer tracking, and attribution modeling, addressing one of the long-standing gaps in digital ad performance transparency. Interactive video ads, such as clickable overlays and end-screen calls to action, are also gaining traction as brands seek more direct consumer engagement.

Where Is Demand Coming From—and How Are End-Use Sectors Reshaping Content Strategies?
The demand for digital video advertising is no longer limited to retail or media-centric brands. Financial services, healthcare, automotive, travel, and even government agencies are leveraging video to enhance reach, trust, and user education. For instance, healthcare providers are investing in educational video campaigns to demystify complex medical topics and drive patient onboarding, while automotive brands are using 360-degree videos and virtual showrooms to replicate in-person experiences. This expanding advertiser base is pushing content strategies toward greater localization, inclusivity, and format diversification.

Another significant end-use trend is the rise of direct-to-consumer (DTC) brands, which are using digital video not just for awareness but also for customer acquisition and conversion. These brands rely heavily on performance video marketing, which uses granular metrics like video completion rates, retargeting engagement, and post-click behavior to refine campaign performance. Educational institutions and online learning platforms are also utilizing video to attract prospective students and promote credentialing programs, often using testimonial or explainer formats. The increasingly transactional role of video—beyond storytelling—underscores its growing strategic value across industries.

What Is Driving the Surge in the Digital Video Advertising Market?
The growth in the digital video advertising market is driven by several factors directly tied to technological advances and evolving media consumption habits. A major driver is the surge in mobile video consumption, which has catalyzed the development of vertical video formats, autoplay feeds, and short-form content environments optimized for mobile screens. Additionally, the widespread adoption of 5G networks is enabling seamless high-definition video streaming, thereby enhancing viewer experience and encouraging more frequent video engagement. These infrastructural improvements are pushing advertisers to invest more in mobile-first and video-first campaigns.

Another key growth driver is the evolution of audience data collection and consent-based targeting, driven by third-party cookie deprecation. As first-party and contextual data become more important, advertisers are turning to video formats that generate rich interaction signals, such as watch time, engagement rate, and dwell time, which feed into performance attribution models. Furthermore, the expansion of programmatic video across emerging markets, enabled by increasing digital penetration and affordable data plans, is creating new monetization opportunities for publishers and ad tech providers. Finally, the integration of commerce into video—especially in formats like shoppable ads and livestream commerce—is blurring the lines between content and transaction, making video not just an engagement tool but a direct revenue channel for brands.

SCOPE OF STUDY:

The report analyzes the Digital Video Advertising market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Desktop, Mobile); Vertical (Retail, IT & Telecom, Media & Entertainment, Automotive, Financial Services, Consumer Goods & Electronics, Other Verticals)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 37 Featured) -

• Adobe Inc.
• Alphabet Inc. (Google)
• Amazon.com, Inc.
• ByteDance Ltd. (TikTok)
• Conversant Solutions, LLC
• ExoClick
• Innovid
• MediaMath
• Meta Platforms, Inc. (Facebook)
• Nexxen International Ltd.
• Omnicom Group Inc.
• Publicis Groupe
• PubMatic, Inc.
• Seedtag Advertising, S.L.
• Snap Inc.
• SpotX, Inc.
• The Trade Desk, Inc.
• Tremor International Ltd.
• Viant Technology LLC
• WPP plc

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