Cycle Tourism

Global Cycle Tourism Market to Reach US$252.0 Million by 2030

The global market for Cycle Tourism estimated at US$145.8 Million in the year 2024, is expected to reach US$252.0 Million by 2030, growing at a CAGR of 9.5% over the analysis period 2024-2030. Groups / Friends Cycling, one of the segments analyzed in the report, is expected to record a 10.8% CAGR and reach US$134.8 Million by the end of the analysis period. Growth in the Couples Cycling segment is estimated at 9.4% CAGR over the analysis period.

The U.S. Market is Estimated at US$38.3 Million While China is Forecast to Grow at 9.2% CAGR

The Cycle Tourism market in the U.S. is estimated at US$38.3 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$40.0 Million by the year 2030 trailing a CAGR of 9.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 8.9% and 8.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 7.5% CAGR.

Global Cycle Tourism Market – Key Trends & Growth Drivers Summarized

Why Is Cycle Tourism Gaining Popularity as an Eco-Friendly Travel Trend?

Cycle tourism has emerged as a major global travel trend, driven by growing interest in sustainable tourism, outdoor recreation, and health-conscious travel experiences. Unlike traditional tourism, cycle tourism allows travelers to explore destinations at a slower pace while promoting eco-friendly and low-carbon travel. Countries known for their scenic landscapes and cycling-friendly infrastructure, such as the Netherlands, Denmark, France, and Canada, are attracting cyclists from around the world.

The increasing popularity of adventure tourism, combined with the demand for personalized and immersive travel experiences, has further propelled the growth of cycle tourism. Many destinations are now offering dedicated cycling routes, bike-friendly accommodations, and guided cycling tours to cater to this growing market. Additionally, the rise of electric bicycles (e-bikes) has expanded the demographic of cycle tourists, making long-distance and high-altitude routes more accessible to a wider audience.

What Are the Latest Innovations and Infrastructure Developments in Cycle Tourism?

Governments and tourism boards are investing heavily in cycling infrastructure to promote sustainable tourism. One of the most significant advancements is the development of long-distance cycling networks, such as the EuroVelo routes in Europe, which connect multiple countries through dedicated bike trails. These initiatives not only enhance the cycling experience but also support local economies by encouraging cyclists to visit small towns, local markets, and eco-lodges.

Another key innovation is the integration of smart cycling technology, including GPS-enabled bike-sharing systems, app-based route navigation, and AI-powered cycling safety features. Cycling tourism operators are also incorporating digital booking platforms that allow travelers to customize their itineraries, select eco-certified accommodations, and access real-time weather and route conditions. Furthermore, the adoption of bikepacking gear and lightweight touring equipment has made multi-day cycling trips more convenient, attracting adventure enthusiasts.

How Are Market Trends and Government Policies Supporting Cycle Tourism?

The global shift toward sustainable tourism has prompted governments to introduce policies and incentives that encourage cycle tourism. Many countries are offering subsidies for bike rental programs, tax incentives for cycling infrastructure investments, and grants for sustainable tourism businesses that cater to cyclists. Additionally, the promotion of car-free zones and cycling-friendly cities is making urban areas more attractive for tourists seeking environmentally responsible travel options.

Market trends indicate a growing demand for themed cycling tours, including wine route cycling, historical trails, and wellness-focused cycling retreats. Corporate wellness programs and cycling events are also contributing to the market`s expansion, as businesses encourage employees to participate in cycling excursions for team-building and health benefits. Furthermore, collaborations between cycling brands and tourism boards are fostering promotional campaigns that highlight cycling-friendly destinations and experiences.

What Is Driving the Growth of the Cycle Tourism Market?

The growth in the cycle tourism market is driven by increasing consumer demand for sustainable and health-focused travel experiences, advancements in cycling infrastructure, and government support for eco-friendly tourism. As more travelers seek active and immersive travel experiences, cycling tourism is expected to continue its upward trajectory, offering economic opportunities for local businesses and tour operators.

End-use expansion is another key driver, with hospitality chains, transport providers, and cycling gear manufacturers partnering to create tailored services for cycle tourists. The integration of electric-assist bikes (e-bikes) is also expanding accessibility, allowing senior travelers and families to participate in cycling tours. Additionally, the use of AI-driven travel planning platforms and eco-tourism certifications is enhancing the overall cycle tourism experience, ensuring its long-term sustainability and market growth.

SCOPE OF STUDY:

The report analyzes the Cycle Tourism market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Group Type (Groups/Friends Cycling, Couples Cycling, Family Cycling, Solo Cycling); Age Group (18 - 30 Years Tourists, 31 - 50 Years Tourists, Above 50 Years Tourists); Booking Mode (Direct Booking Mode, Travel Agent Booking Mode, Marketplace Booking Mode)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 36 Featured) -

• Backroads
• Bicycle Adventures
• BikeTours.com
• Butterfield & Robinson
• Ciclismo Classico
• Cyclomundo
• Discover France Adventures
• DuVine Cycling + Adventure Co.
• Exodus Travels
• G Adventures
• Intrepid Travel
• Mummu Cycling
• Pedal Portugal
• Pure Adventures
• Ride & Seek
• Saddle Skedaddle
• SpiceRoads Cycling
• Thomson Bike Tours
• Trek Travel
• VBT Bicycling Vacations

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

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APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

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CHINA
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JAPAN
INDIA
176 OTHER COUNTRIES.

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