Curved Televisions

Global Curved Televisions Market to Reach US$16.1 Billion by 2030

The global market for Curved Televisions estimated at US$5.8 Billion in the year 2024, is expected to reach US$16.1 Billion by 2030, growing at a CAGR of 18.6% over the analysis period 2024-2030. UHD Technology, one of the segments analyzed in the report, is expected to record a 19.5% CAGR and reach US$9.9 Billion by the end of the analysis period. Growth in the HD Technology segment is estimated at 17.4% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.6 Billion While China is Forecast to Grow at 26.4% CAGR

The Curved Televisions market in the U.S. is estimated at US$1.6 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$4.2 Billion by the year 2030 trailing a CAGR of 26.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 14.0% and 16.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 14.9% CAGR.

Global Curved Televisions Market - Key Trends and Drivers Summarized

Curved televisions were introduced to the consumer market with the promise of providing a more immersive viewing experience compared to their flat-screen counterparts. The unique design of curved TVs aims to create a wider field of view and enhance depth perception by wrapping the screen slightly around the viewer’s field of vision. This curvature is intended to minimize distortion and reduce the amount of reflection on the screen, which is especially noticeable in brightly lit environments. The curvature of the screen also aims to offer a more uniform and comfortable viewing experience, as it caters to the natural curvature of the human eye. Most curved TVs feature advanced display technologies such as OLED or high-end LED, which support deeper blacks and more vibrant colors, further enhancing the viewer`s experience.

Despite the initial buzz, the market response to curved televisions has been mixed. While some consumers appreciate the enhanced immersion and aesthetic appeal of the curved design, others find the benefits marginal compared to the premium cost. The viewing angle is one of the critical issues; the optimal viewing experience is typically directly in front of the screen, and the picture quality may diminish when viewed from other angles. This makes curved TVs less ideal for group viewing in larger living spaces. Additionally, mounting a curved TV on a wall can be more challenging than mounting a flat-screen TV, limiting placement options within a home. Over time, the market has seen a varied consumer adoption rate, with some manufacturers scaling back production due to less than anticipated demand, while others continue to explore the technology, especially in the high-end segment of the market.

The growth in the curved television market is driven by several factors, including advancements in display technology, premium consumer segments seeking luxury products, and specific use cases where curved screens offer tangible benefits. Technological innovations such as improved OLED panels, which offer superior color accuracy, contrast ratios, and viewing angles, make curved TVs more appealing to discerning customers who prioritize picture quality and design aesthetics. The luxury aspect of curved TVs often appeals to high-end consumers who are willing to pay a premium for the latest and most visually striking technologies in their home entertainment setup. Moreover, curved televisions continue to find a place in professional environments such as gaming and graphic design, where the curve of the monitor can provide a more engaging and less straining visual experience. These niche markets maintain demand for curved TVs, even as broader consumer interest might be waning. Thus, while the curved TV market faces challenges, these factors help sustain its presence and relevance in specific sectors of the electronics market.

SCOPE OF STUDY:

The report analyzes the Curved Televisions market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Technology (UHD Technology, HD Technology); Display Size (Over 65 inches Displays, 48 to 50 inches Displays, 55 to 64 inches Displays, Up to 43 inches Displays)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 25 Featured) -

• Feilong Home Appliance
• Guangzhou Sauey Electrics Co., Ltd
• Koninklijke Philips N.V.
• LG Electronics U.S.A. Inc.
• Panasonic UK & Ireland
• Polystar Electronics
• Samsung Electronics Co. Ltd.
• Sceptre Inc.
• Sharp Corporation
• Sony Europe B.V.
• Tailai Technology Co.,Limited
• Vizio, Inc.
• Vu Televisions
• Xiaomi Corporation
• Zhengzhou Chaohong Technology Co., Ltd

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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