Cranberries

Global Cranberries Market to Reach US$2.7 Billion by 2030

The global market for Cranberries estimated at US$2.3 Billion in the year 2024, is expected to reach US$2.7 Billion by 2030, growing at a CAGR of 3.0% over the analysis period 2024-2030. Fresh Cranberries, one of the segments analyzed in the report, is expected to record a 3.4% CAGR and reach US$1.5 Billion by the end of the analysis period. Growth in the Dried Cranberries segment is estimated at 2.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$614.4 Million While China is Forecast to Grow at 5.7% CAGR

The Cranberries market in the U.S. is estimated at US$614.4 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$527.6 Million by the year 2030 trailing a CAGR of 5.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.1% and 2.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.7% CAGR.

Global Cranberries Market – Key Trends & Drivers Summarized

Why Are Cranberries in High Demand? Unpacking the Health and Functional Beverage Trends

The global cranberries market has experienced substantial growth, fueled by the increasing demand for superfoods, functional beverages, and natural health supplements. Cranberries are widely recognized for their high antioxidant content, anti-inflammatory properties, and potential benefits for urinary tract health, making them a staple ingredient in dietary supplements, juices, and health-conscious food products. The growing consumer preference for plant-based and immune-boosting foods has further driven cranberry consumption, particularly in regions where wellness trends dominate the food and beverage industry. Additionally, the rise in functional beverages, including cranberry-infused sports drinks, herbal teas, and probiotic juices, has expanded market opportunities. The increasing adoption of cranberries in bakery, confectionery, and dairy products has further diversified their applications, making them a key ingredient in modern food formulations.

Which Cranberry Products Are Leading the Market? A Breakdown of Key Segments

The cranberries market comprises various product forms, each catering to different consumer preferences and industrial applications. Fresh cranberries, primarily consumed during festive seasons, remain a niche but vital segment, particularly in North America and Europe. Dried cranberries, enriched with added sweeteners or naturally processed, are widely used in breakfast cereals, trail mixes, and bakery products, making them one of the most profitable segments. Cranberry juices and concentrates continue to dominate the market, driven by the growing demand for natural, low-sugar beverages. Additionally, cranberry extracts, powders, and supplements have witnessed significant growth, particularly in the nutraceutical and pharmaceutical industries. With the increasing interest in clean-label products, organic and sustainably sourced cranberries have gained popularity, as consumers prioritize health-conscious and environmentally friendly choices.

How Is Technology Shaping the Cranberry Industry? The Role of Sustainable Farming and Processing Innovations

Advancements in agricultural technology and food processing techniques have revolutionized the cranberry industry, leading to improved yield, quality, and sustainability. Precision farming techniques, including automated irrigation and drone-assisted monitoring, have optimized cranberry cultivation, ensuring better crop health and reduced resource wastage. The development of freeze-drying and vacuum-sealing technologies has enhanced the shelf life of cranberries, enabling year-round availability and reducing food wastage. Additionally, the use of natural preservation methods, such as high-pressure processing (HPP) and cold pasteurization, has maintained the nutritional integrity of cranberry products without the need for artificial additives. Sustainable packaging solutions, including biodegradable pouches and recyclable containers, have further aligned the cranberry industry with global environmental goals. The integration of AI-driven analytics in supply chain management has also improved distribution efficiency, ensuring timely delivery of cranberry products to global markets.

What’s Driving the Growth of the Cranberries Market? Key Market Influencers Explained

The growth in the cranberries market is driven by several factors, including the increasing demand for functional foods, rising health awareness, and advancements in sustainable agriculture. The growing recognition of cranberries as a natural remedy for urinary tract infections (UTIs) and cardiovascular health has fueled their adoption in the nutraceutical industry. Additionally, the rising influence of vegan and plant-based diets has encouraged the incorporation of cranberries into various food formulations. The expansion of international trade and improved logistics have facilitated the global distribution of cranberries, making them accessible to a wider consumer base. The rise of online grocery shopping and direct-to-consumer brands has further accelerated cranberry sales, particularly in urban markets. Moreover, government initiatives promoting fruit-based nutrition and anti-inflammatory diets have strengthened the market, ensuring continued growth. With increasing investment in sustainable farming practices and innovative food processing technologies, the global cranberries market is poised for long-term expansion, catering to evolving health-conscious consumer trends.

SCOPE OF STUDY:

The report analyzes the Cranberries market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Fresh Cranberries, Dried Cranberries, Frozen Cranberries); Distribution Channel (Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel, Other Distribution Channels)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• A.D. Makepeace Company
• Atoka Cranberries Inc.
• Canneberges Bécancour
• Canneberges Bieler Inc.
• Canneberges Québec Inc.
• Cape Cod Select
• Clement Pappas & Company, Inc.
• Cliffstar Corporation
• Decas Cranberry Products, Inc.
• Edgewood Bogs Cranberry Farm
• Fresh Meadows Cranberries
• Fruit d`Or
• Gaynor Cranberry Company
• Habelman Bros. Company
• Northland Cranberries, Inc.
• Ocean Spray Cranberries, Inc.
• Rausch Brothers Cranberry Co.
• Sunset Cranberry, LLC
• Wisconsin Cranberry Cooperative
• Wisconsin Rapids Cranberry Growers

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. The Publisher uses digital controls protecting against copying and printing is restricted to one full copy to be used at the same location.

The latest version of Adobe Acrobat Reader is required to view the report. Upon ordering an electronic version, the Publisher will provide a link to download the purchased report.

Prior to fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.