Conversational Commerce

Global Conversational Commerce Market to Reach US$56.9 Billion by 2030

The global market for Conversational Commerce estimated at US$17.2 Billion in the year 2024, is expected to reach US$56.9 Billion by 2030, growing at a CAGR of 22.1% over the analysis period 2024-2030. Chatbots, one of the segments analyzed in the report, is expected to record a 19.9% CAGR and reach US$32.9 Billion by the end of the analysis period. Growth in the Intelligent Virtual Assistants segment is estimated at 25.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$4.5 Billion While China is Forecast to Grow at 21.0% CAGR

The Conversational Commerce market in the U.S. is estimated at US$4.5 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$8.8 Billion by the year 2030 trailing a CAGR of 21.0% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 19.9% and 19.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 15.4% CAGR.

Global Conversational Commerce Market – Key Trends & Drivers Summarized

How Is Conversational Commerce Redefining the Digital Shopping Experience?

Conversational commerce is reshaping how consumers interact with brands by merging messaging platforms, voice assistants, and AI-powered chatbots into the online buying journey. Instead of browsing through static product listings, users are engaging with businesses through real-time, interactive conversations on platforms like WhatsApp, Facebook Messenger, WeChat, and voice-based channels like Alexa and Google Assistant. These interactions are personalized, instantaneous, and deeply integrated into the customer’s preferred digital environment—offering not only product discovery but also payments, support, and reordering through a single conversational interface.

What sets conversational commerce apart is its capacity to mimic the personalized attention of in-store shopping within digital ecosystems. Consumers can inquire about product availability, receive recommendations based on past behavior, or get help navigating complex purchases—such as financial services or luxury goods—all via a natural language interface. This fluid experience increases engagement, reduces friction in decision-making, and often results in higher conversion rates compared to traditional e-commerce interfaces.

How Are AI and Messaging Platforms Powering This New Retail Frontier?

Artificial intelligence lies at the heart of conversational commerce, enabling intelligent, context-aware responses and decision support. Chatbots and virtual assistants are powered by natural language processing (NLP) and machine learning, allowing them to interpret user intent, recommend relevant products, and handle post-purchase inquiries. Over time, these systems refine their responses based on customer interactions, creating increasingly personalized and efficient shopping journeys.

Messaging platforms, both public and proprietary, serve as the infrastructure through which these conversations occur. Integrations with payment gateways, inventory databases, and CRM systems allow seamless, end-to-end commerce within chat windows. For instance, a user browsing skincare products can receive ingredient recommendations, complete a transaction, and receive shipping updates—all without leaving the app. These capabilities are turning messaging apps into full-service retail environments, particularly in mobile-first markets where consumers spend more time in messaging apps than on traditional websites.

What Industry Use Cases and Consumer Segments Are Driving Adoption?

Conversational commerce is being widely adopted across sectors such as fashion, beauty, electronics, banking, and food delivery. DTC brands are using it to reduce cart abandonment by offering live chat support and promotional nudges in real-time. In the food and beverage industry, chatbots allow users to reorder favorite items, customize meals, or schedule delivery—all with a few typed or spoken commands. Financial institutions are also leveraging conversational interfaces to enable account access, personalized financial tips, and micro-investment options for digital-first customers.

The approach is particularly appealing to younger, mobile-native consumers who value instant gratification, personalized service, and digital convenience. Gen Z and millennials are the most active users of chat-based shopping, while older consumers are increasingly embracing voice-based commerce due to its hands-free simplicity. Markets in Asia and Latin America have seen faster adoption, largely due to the dominance of super apps like WeChat, LINE, and KakaoTalk. These regional differences underscore the importance of localized conversational strategies and platform partnerships for brands entering new markets.

What Factors Are Fueling the Growth of the Conversational Commerce Market?

The growth in the conversational commerce market is driven by several converging trends rooted in mobile-first engagement, AI adoption, and demand for hyper-personalized customer experiences. A core driver is the global shift toward messaging as the preferred communication channel, which enables always-on, two-way brand interaction. The rise of AI-driven chat interfaces and NLP technologies is enhancing responsiveness and enabling brands to scale customer engagement with minimal human input.

Integration with payments, inventory systems, and customer data platforms is turning conversations into transactional pathways, streamlining both discovery and conversion. Additionally, the need to differentiate in a saturated e-commerce landscape is pushing brands to adopt conversational commerce as a strategy for deeper engagement and customer retention. The increasing popularity of voice assistants, coupled with improvements in voice recognition accuracy, is further expanding conversational commerce into hands-free shopping scenarios. Together, these drivers are transforming how consumers buy, inquire, and interact with brands in real-time digital environments.

SCOPE OF STUDY:

The report analyzes the Conversational Commerce market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Chatbots, Intelligent Virtual Assistants); Deployment (On-Premise Deployment, Cloud-based Deployment); Organization Size (Large Enterprises, SMEs); Vertical (BFSI Vertical, Healthcare & Life Sciences Vertical, Retail & E-Commerce Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Other Verticals)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 37 Featured) -

• Ada Support Inc.
• Amazon Web Services (AWS)
• Apple Inc.
• Bold360 (by LogMeIn)
• Cognigy GmbH
• Drift.com, Inc.
• Freshworks Inc.
• Google LLC
• Haptik Inc.
• IBM Corporation
• Intercom, Inc.
• LivePerson, Inc.
• Microsoft Corporation
• Nuance Communications
• Oracle Corporation
• Pypestream Inc.
• Salesforce.com, Inc.
• SnatchBot Ltd.
• Twilio Inc.
• Zendesk, Inc.

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