
Continuous Delivery
Description
Global Continuous Delivery Market to Reach US$8.7 Billion by 2030
The global market for Continuous Delivery estimated at US$3.0 Billion in the year 2024, is expected to reach US$8.7 Billion by 2030, growing at a CAGR of 19.1% over the analysis period 2024-2030. Media & Entertainment, one of the segments analyzed in the report, is expected to record a 18.1% CAGR and reach US$3.7 Billion by the end of the analysis period. Growth in the Retail & eCommerce segment is estimated at 21.8% CAGR over the analysis period.
The U.S. Market is Estimated at US$829.3 Million While China is Forecast to Grow at 18.2% CAGR
The Continuous Delivery market in the U.S. is estimated at US$829.3 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.3 Billion by the year 2030 trailing a CAGR of 18.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 16.9% and 16.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 12.7% CAGR.
strong>Global Continuous Delivery Market - Key Trends and Drivers Summarized
How Does Continuous Delivery Reinvent Software Development?
Continuous delivery (CD) is a software development practice where code changes are automatically built, tested, and prepared for a release to production. It expands upon continuous integration by deploying all code changes to a testing environment and/or a production environment after the build stage. This practice allows developers to ensure that software can be released reliably at any time and speeds up the feedback loop with users, significantly enhancing the agility of the software development process. By integrating and automating the entire software release process, from development to deployment, continuous delivery enables companies to deliver new features, updates, and bug fixes to customers at a higher velocity and with lower risk. This methodology is a critical component of modern DevOps practices that emphasize collaboration, monitoring, automation, and continuous improvement.
What Technologies Enable Effective Continuous Delivery?
Continuous delivery relies heavily on automation tools that manage the complexities of integrating new code and deploying it seamlessly to the production environment. Tools like Jenkins, Bamboo, and CircleCI automate the testing and integration of code, ensuring that new commits do not disrupt existing functionality. Configuration management tools such as Puppet, Chef, and Ansible, as well as containerization technologies like Docker and Kubernetes, play crucial roles in maintaining consistency across environments, managing deployments, and scaling applications effectively. Additionally, version control systems like Git help track changes and manage code bases efficiently, which is fundamental for teams practicing CD. These technologies collectively ensure that the deployment of new features can be done with minimal human intervention, reducing the likelihood of errors and increasing the pace of releases.
What Challenges Do Organizations Face With Continuous Delivery?
Implementing continuous delivery presents several challenges, particularly in organizations not originally structured to support such agile practices. Cultural resistance to change can be significant, as CD requires a shift from traditional development practices to a more collaborative and fast-paced approach. There is also the technical challenge of establishing a robust automated pipeline that can handle the complexities of modern applications. Ensuring the security and quality of automated deployments is another critical concern, as the increase in release frequency can potentially lead to vulnerabilities if not managed correctly. Moreover, organizations must invest in training and tools, which can be costly upfront though they typically offer long-term savings in terms of reduced downtime and quicker turnaround.
What Drives the Growth in the Continuous Delivery Market?
The growth in the continuous delivery market is driven by several factors, including the increasing demand for higher software development speed among businesses striving to gain competitive advantages. As markets evolve more rapidly, the ability to update and deploy software quickly becomes a crucial asset. Technological advancements that support scaled automation and sophisticated deployment techniques also contribute significantly to the adoption of continuous delivery practices. Additionally, the rise of the DevOps philosophy, which integrates development and operations teams to streamline IT and software development, has greatly promoted the use of CD. As consumer expectations for timely and continuous product enhancements grow, companies across various sectors are adopting continuous delivery methods to meet these demands efficiently. This adoption is further facilitated by the growing reliance on cloud technologies, which provide the infrastructure and services necessary to implement and scale continuous delivery practices effectively. Together, these factors underscore the increasing importance and expansion of continuous delivery in the global software development landscape.
SCOPE OF STUDY:The report analyzes the Continuous Delivery market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Deployment (On-Premise, Cloud); Vertical (Media & Entertainment, Retail & eCommerce, Telecommunications, Other Verticals)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.
Select Competitors (Total 41 Featured) -
- Accenture PLC
- appLariat
- Appveyor Systems Inc.
- Atlassian
- Bitrise Limited
- CA Technologies, Inc.
- Chef Software, Inc.
- Circle Internet Services, Inc.
- Clarive Software Inc.
- CloudBees, Inc.
- Electric Cloud, Inc.
- Flexagon LLC
- Heroku Inc.
- IBM Corporation
- Kainos
- Micro Focus International PLC
- Microsoft Corporation
- Puppet, Inc.
- Red Hat, Inc.
- Shippable Inc.
- Spirent Communications PLC
- Vmware, Inc.
- Wipro Ltd.
- XebiaLabs, Inc.
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Table of Contents
- I. METHODOLOGY
- II. EXECUTIVE SUMMARY
- 1. MARKET OVERVIEW
- Influencer Market Insights
- Continuous Delivery – Global Key Competitors Percentage Market Share in 2025 (E)
- Global Economic Update
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
- 2. FOCUS ON SELECT PLAYERS
- 3. MARKET TRENDS & DRIVERS
- Rising Adoption of Automation in Software Development Processes Drives Market Growth
- Performance Benefits of Continuous Delivery Solutions Boosts Growth Prospects
- Sharper Focus on Accelerating Time-to-Market Highlights Vital Role of Continuous Delivery
- Emerging Importance of AI and Machine Learning in Enhancing Continuous Delivery
- Rapid Adoption of DevOps Practices Drives Demand for Continuous Delivery Solutions
- Need for Faster Time-to-Market Spurs Growth in Continuous Delivery Implementations
- Security and Compliance Needs Propel Continuous Delivery Adoption in Financial Services
- Rising Popularity of Microservices Architecture Expands Market Opportunities for Continuous Delivery
- Technological Shifts Toward Containerization Support Growth in Continuous Delivery Environments
- 4. GLOBAL MARKET PERSPECTIVE
- TABLE 1: World Recent Past, Current & Future Analysis for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
- TABLE 2: World 6-Year Perspective for On-Premise by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
- TABLE 3: World Recent Past, Current & Future Analysis for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
- TABLE 4: World 6-Year Perspective for Cloud by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
- TABLE 5: World Recent Past, Current & Future Analysis for Telecommunications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
- TABLE 6: World 6-Year Perspective for Telecommunications by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
- TABLE 7: World Recent Past, Current & Future Analysis for Media & Entertainment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
- TABLE 8: World 6-Year Perspective for Media & Entertainment by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
- TABLE 9: World Recent Past, Current & Future Analysis for Other Verticals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
- TABLE 10: World 6-Year Perspective for Other Verticals by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
- TABLE 11: World Recent Past, Current & Future Analysis for Retail & eCommerce by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
- TABLE 12: World 6-Year Perspective for Retail & eCommerce by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
- TABLE 13: World Continuous Delivery Market Analysis of Annual Sales in US$ Thousand for Years 2015 through 2030
- TABLE 14: World Recent Past, Current & Future Analysis for Continuous Delivery by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
- TABLE 15: World 6-Year Perspective for Continuous Delivery by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
- III. MARKET ANALYSIS
- UNITED STATES
- Continuous Delivery Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
- TABLE 16: USA Recent Past, Current & Future Analysis for Continuous Delivery by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 17: USA 6-Year Perspective for Continuous Delivery by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2025 & 2030
- TABLE 18: USA Recent Past, Current & Future Analysis for Continuous Delivery by Vertical - Media & Entertainment, Retail & eCommerce, Telecommunications and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 19: USA 6-Year Perspective for Continuous Delivery by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Retail & eCommerce, Telecommunications and Other Verticals for the Years 2025 & 2030
- CANADA
- TABLE 20: Canada Recent Past, Current & Future Analysis for Continuous Delivery by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 21: Canada 6-Year Perspective for Continuous Delivery by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2025 & 2030
- TABLE 22: Canada Recent Past, Current & Future Analysis for Continuous Delivery by Vertical - Media & Entertainment, Retail & eCommerce, Telecommunications and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 23: Canada 6-Year Perspective for Continuous Delivery by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Retail & eCommerce, Telecommunications and Other Verticals for the Years 2025 & 2030
- JAPAN
- Continuous Delivery Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
- TABLE 24: Japan Recent Past, Current & Future Analysis for Continuous Delivery by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 25: Japan 6-Year Perspective for Continuous Delivery by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2025 & 2030
- TABLE 26: Japan Recent Past, Current & Future Analysis for Continuous Delivery by Vertical - Media & Entertainment, Retail & eCommerce, Telecommunications and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 27: Japan 6-Year Perspective for Continuous Delivery by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Retail & eCommerce, Telecommunications and Other Verticals for the Years 2025 & 2030
- CHINA
- Continuous Delivery Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
- TABLE 28: China Recent Past, Current & Future Analysis for Continuous Delivery by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 29: China 6-Year Perspective for Continuous Delivery by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2025 & 2030
- TABLE 30: China Recent Past, Current & Future Analysis for Continuous Delivery by Vertical - Media & Entertainment, Retail & eCommerce, Telecommunications and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 31: China 6-Year Perspective for Continuous Delivery by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Retail & eCommerce, Telecommunications and Other Verticals for the Years 2025 & 2030
- EUROPE
- Continuous Delivery Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
- TABLE 32: Europe Recent Past, Current & Future Analysis for Continuous Delivery by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 33: Europe 6-Year Perspective for Continuous Delivery by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2025 & 2030
- TABLE 34: Europe Recent Past, Current & Future Analysis for Continuous Delivery by Vertical - Media & Entertainment, Retail & eCommerce, Telecommunications and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 35: Europe 6-Year Perspective for Continuous Delivery by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Retail & eCommerce, Telecommunications and Other Verticals for the Years 2025 & 2030
- TABLE 36: Europe Recent Past, Current & Future Analysis for Continuous Delivery by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
- TABLE 37: Europe 6-Year Perspective for Continuous Delivery by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
- FRANCE
- Continuous Delivery Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
- TABLE 38: France Recent Past, Current & Future Analysis for Continuous Delivery by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 39: France 6-Year Perspective for Continuous Delivery by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2025 & 2030
- TABLE 40: France Recent Past, Current & Future Analysis for Continuous Delivery by Vertical - Media & Entertainment, Retail & eCommerce, Telecommunications and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 41: France 6-Year Perspective for Continuous Delivery by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Retail & eCommerce, Telecommunications and Other Verticals for the Years 2025 & 2030
- GERMANY
- Continuous Delivery Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
- TABLE 42: Germany Recent Past, Current & Future Analysis for Continuous Delivery by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 43: Germany 6-Year Perspective for Continuous Delivery by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2025 & 2030
- TABLE 44: Germany Recent Past, Current & Future Analysis for Continuous Delivery by Vertical - Media & Entertainment, Retail & eCommerce, Telecommunications and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 45: Germany 6-Year Perspective for Continuous Delivery by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Retail & eCommerce, Telecommunications and Other Verticals for the Years 2025 & 2030
- ITALY
- TABLE 46: Italy Recent Past, Current & Future Analysis for Continuous Delivery by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 47: Italy 6-Year Perspective for Continuous Delivery by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2025 & 2030
- TABLE 48: Italy Recent Past, Current & Future Analysis for Continuous Delivery by Vertical - Media & Entertainment, Retail & eCommerce, Telecommunications and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 49: Italy 6-Year Perspective for Continuous Delivery by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Retail & eCommerce, Telecommunications and Other Verticals for the Years 2025 & 2030
- UNITED KINGDOM
- Continuous Delivery Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
- TABLE 50: UK Recent Past, Current & Future Analysis for Continuous Delivery by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 51: UK 6-Year Perspective for Continuous Delivery by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2025 & 2030
- TABLE 52: UK Recent Past, Current & Future Analysis for Continuous Delivery by Vertical - Media & Entertainment, Retail & eCommerce, Telecommunications and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 53: UK 6-Year Perspective for Continuous Delivery by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Retail & eCommerce, Telecommunications and Other Verticals for the Years 2025 & 2030
- REST OF EUROPE
- TABLE 54: Rest of Europe Recent Past, Current & Future Analysis for Continuous Delivery by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 55: Rest of Europe 6-Year Perspective for Continuous Delivery by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2025 & 2030
- TABLE 56: Rest of Europe Recent Past, Current & Future Analysis for Continuous Delivery by Vertical - Media & Entertainment, Retail & eCommerce, Telecommunications and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 57: Rest of Europe 6-Year Perspective for Continuous Delivery by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Retail & eCommerce, Telecommunications and Other Verticals for the Years 2025 & 2030
- ASIA-PACIFIC
- Continuous Delivery Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
- TABLE 58: Asia-Pacific Recent Past, Current & Future Analysis for Continuous Delivery by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 59: Asia-Pacific 6-Year Perspective for Continuous Delivery by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2025 & 2030
- TABLE 60: Asia-Pacific Recent Past, Current & Future Analysis for Continuous Delivery by Vertical - Media & Entertainment, Retail & eCommerce, Telecommunications and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 61: Asia-Pacific 6-Year Perspective for Continuous Delivery by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Retail & eCommerce, Telecommunications and Other Verticals for the Years 2025 & 2030
- REST OF WORLD
- TABLE 62: Rest of World Recent Past, Current & Future Analysis for Continuous Delivery by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 63: Rest of World 6-Year Perspective for Continuous Delivery by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2025 & 2030
- TABLE 64: Rest of World Recent Past, Current & Future Analysis for Continuous Delivery by Vertical - Media & Entertainment, Retail & eCommerce, Telecommunications and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 65: Rest of World 6-Year Perspective for Continuous Delivery by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Retail & eCommerce, Telecommunications and Other Verticals for the Years 2025 & 2030
- IV. COMPETITION
Pricing
Currency Rates