CBD-Infused Cosmetics

Global CBD-Infused Cosmetics Market to Reach US$22.2 Billion by 2030

The global market for CBD-Infused Cosmetics estimated at US$3.4 Billion in the year 2024, is expected to reach US$22.2 Billion by 2030, growing at a CAGR of 36.6% over the analysis period 2024-2030. Hemp-based Cosmetics, one of the segments analyzed in the report, is expected to record a 32.1% CAGR and reach US$11.0 Billion by the end of the analysis period. Growth in the Marijuana-based Cosmetics segment is estimated at 42.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$931.6 Million While China is Forecast to Grow at 46.5% CAGR

The CBD-Infused Cosmetics market in the U.S. is estimated at US$931.6 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$5.7 Billion by the year 2030 trailing a CAGR of 46.5% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 30.1% and 32.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 30.9% CAGR.

Global "CBD-Infused Cosmetics" Market – Key Trends & Drivers Summarized

Why Are Consumers Flocking to CBD-Infused Beauty and Skincare Products?

CBD-infused cosmetics have emerged as a compelling trend in the global personal care industry, propelled by a rising consumer shift toward natural, wellness-centric, and multifunctional beauty solutions. Cannabidiol (CBD), a non-psychoactive compound extracted from hemp, is widely reputed for its anti-inflammatory, antioxidant, and soothing properties—making it particularly appealing for skincare applications targeting acne, sensitivity, redness, and aging. Consumers, especially millennials and Gen Z, are increasingly skeptical of synthetic chemicals and are instead drawn to botanically derived ingredients with perceived therapeutic value. CBD’s alignment with the broader clean beauty and mental wellness movements is accelerating its penetration into product formats such as facial serums, body lotions, lip balms, masks, and even color cosmetics. The added appeal of CBD as a stress-relieving and balancing agent ties into the rise of ritualistic self-care, where beauty routines are designed to support both skin health and emotional well-being. As societal attitudes toward cannabis become more accepting, beauty brands are leveraging CBD to reimagine skincare as a lifestyle statement rooted in natural efficacy and holistic living.

How Is Ingredient Science and Formulation Technology Elevating Product Performance?

The sophistication of CBD-infused cosmetic formulations is rapidly advancing, thanks to progress in ingredient delivery systems and dermal bioavailability. Nano-emulsification and liposomal encapsulation technologies are now being employed to enhance CBD penetration into the deeper layers of the skin, ensuring better efficacy and faster results. Many brands are also combining CBD with other actives—such as hyaluronic acid, retinol, vitamin C, and niacinamide—to create synergistic formulations that target multiple skin concerns simultaneously. Terpene profiling and full-spectrum CBD extracts are gaining attention for offering additional skin-calming and antioxidant benefits beyond isolated CBD. Furthermore, producers are focusing on solvent-free extraction techniques, such as supercritical CO2, to ensure high-purity, residue-free CBD that aligns with clean beauty standards. Texture innovation is also on the rise, with gel-creams, oils, balms, and solid serums tailored to various skin types and climates. Packaging is being upgraded to reflect the luxury positioning of CBD cosmetics, incorporating eco-conscious materials, airtight dispensers, and minimalistic design aesthetics to enhance shelf appeal and functionality.

What Role Are Regulations, Retail Channels, and Brand Trust Playing in Market Evolution?

The regulatory status of CBD in cosmetics is one of the most critical and fluid elements shaping the market. While the U.S. FDA has not issued formal approvals for CBD in cosmetics, the absence of strict prohibition allows a booming over-the-counter market to thrive under state-level guidelines. In contrast, the EU has permitted hemp-derived CBD in cosmetics under certain purity and THC-free conditions, encouraging greater R&D investment from established beauty players. In Asia-Pacific, regulatory frameworks remain varied and often restrictive, though demand is growing in countries like Japan and South Korea, where consumers are early adopters of advanced skincare trends. As for retail, direct-to-consumer (DTC) e-commerce continues to be the dominant channel, allowing brands to educate customers, personalize recommendations, and create subscription-based loyalty. High-end department stores, pharmacies, and beauty boutiques are also entering the space cautiously, often with curated CBD product lines and licensed in-store experts. Brand trust, meanwhile, hinges on transparency—companies offering third-party lab results, sustainable sourcing claims, and dermatologist-tested credentials are earning consumer loyalty in an otherwise crowded and underregulated marketplace.

The Growth In The CBD-Infused Cosmetics Market Is Driven By Several Factors……..

The growth in the CBD-infused cosmetics market is driven by several factors rooted in consumer behavior, regulatory liberalization, and technological progress in skincare science. First, the increasing global demand for clean, plant-based, and multifunctional beauty products is directly elevating the appeal of CBD as a core active ingredient. Second, a growing cohort of skincare-aware consumers—particularly younger demographics—are actively seeking stress-relief and anti-inflammatory properties in their personal care routines, aligning perfectly with CBD’s therapeutic profile. Third, expanding regulatory clarity in key markets such as the EU, Canada, and select U.S. states is reducing entry barriers for both indie and legacy beauty brands. Fourth, advanced delivery technologies and formulation synergies are enhancing product performance, allowing CBD cosmetics to compete credibly with conventional high-performance skincare. Additionally, the surge in wellness-driven marketing and influencer endorsements is creating widespread consumer curiosity and trial. Finally, the rise of premium, niche brands offering transparency, efficacy, and luxurious sensory experiences is reshaping the CBD cosmetics narrative from novelty to necessity in many skincare regimens.

SCOPE OF STUDY:

The report analyzes the CBD-Infused Cosmetics market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Source Type (Hemp-based Cosmetics, Marijuana-based Cosmetics); Product Type (Skincare Cosmetics, Make-Up & Haircare Cosmetics, Fragrances Cosmetics, Other Product Types)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 48 Featured) -

• Apothecanna
• Cannuka LLC
• CBD For Life
• De La Beuh
• Earthly Body Inc.
• Elixinol Global Ltd
• Endoca BV
• Herbivore Botanicals
• Imbue Botanicals LLC
• Isodiol International Inc.
• Josie Maran Cosmetics LLC
• Joy Organics LLC
• Kana Skincare
• L`Oréal SA
• Lord Jones
• MALIN+GOETZ
• Medical Marijuana Inc.
• The CBD Skincare Co.
• Unilever PLC
• Vertly LLC

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