Bra

Global Bra Market to Reach US$60.0 Billion by 2030

The global market for Bra estimated at US$43.2 Billion in the year 2024, is expected to reach US$60.0 Billion by 2030, growing at a CAGR of 5.6% over the analysis period 2024-2030. T-shirt Bra, one of the segments analyzed in the report, is expected to record a 6.0% CAGR and reach US$23.7 Billion by the end of the analysis period. Growth in the Sports Bra segment is estimated at 6.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$11.7 Billion While China is Forecast to Grow at 9.2% CAGR

The Bra market in the U.S. is estimated at US$11.7 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$12.7 Billion by the year 2030 trailing a CAGR of 9.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.2% and 5.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.4% CAGR.

Global Bra Market - Key Trends and Drivers Summarized

The bra industry has witnessed profound changes in recent years, driven by advancements in technology, shifting consumer preferences, and a heightened awareness of health and wellness. Modern bras are not just about aesthetics or basic functionality; they incorporate sophisticated design principles and materials that enhance comfort, support, and durability. Innovations such as gel padding, laser-cut edges, and multi-way straps cater to a variety of body shapes and sizes, ensuring a better, more personalized fit. Moreover, the integration of smart textiles capable of heat and moisture management caters to health-conscious consumers looking for bras that support an active lifestyle. The industry has also embraced inclusivity and diversity, moving away from the one-size-fits-all approach to offer a broad spectrum of sizes and styles that accommodate and celebrate all body types. This shift is not merely a business strategy but a response to a cultural demand for greater representation and normalization of diverse body types in fashion.

Consumer behavior has also played a crucial role in shaping the bra market. Today`s consumers are more informed and selective, seeking products that align with their personal values such as sustainability and ethical production. The popularity of eco-friendly materials and practices has surged, with consumers increasingly supporting brands that prioritize low environmental impact in their manufacturing processes. The digital transformation of the retail sector has further influenced consumer habits, with online platforms offering virtual fittings and augmented reality experiences to simulate the physical shopping experience. These digital advancements have not only improved access to tailored products but have also facilitated a shift in consumer behavior towards more online shopping, reducing reliance on traditional brick-and-mortar stores. The push towards personalization and convenience has led to the rise of subscription services and made-to-order bra manufacturing, creating a more dynamic relationship between consumers and brands.

The growth in the bra market is driven by several factors, including technological innovations, evolving consumer behavior, and broadened applications across different lifestyle segments. Technological advancements have introduced features such as adjustable sizing, integrated support structures, and fabric technologies that adapt to body temperature and movement, enhancing the user experience and broadening the appeal of modern bras. The changing consumer behavior towards more conscious purchasing—preferring brands that offer transparency in sourcing and ethical production—has also propelled market growth. Additionally, the expansion of the bra market into new segments such as sports and maternity wear has been significant. High-performance sports bras designed for a variety of athletic activities cater to a growing demographic of women engaging in sports and fitness, while innovations in maternity and nursing bras support mothers with enhanced comfort and functionality. These trends are further buoyed by aggressive marketing strategies and the growing influence of social media influencers who play a pivotal role in shaping consumer perceptions and trends. Each of these elements reflects a dynamic interplay between consumer expectations, technological progress, and the cultural shift towards inclusivity and sustainability in fashion.

SCOPE OF STUDY:

The report analyzes the Bra market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (T-shirt Bra, Sports Bra, Nursing Bra, Stick-on Bra, Other Types); Distribution Channel (Offline Distribution Channel, Online Distribution Channel)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 36 Featured) -

• American Eagle Outfitters Inc
• Anita Dr. Helbig GmbH
• CALIDA Holding AG
• Enamor India
• Fruit of The Loom, Inc.
• Gunze Limited
• Hanesbrands Inc
• Lavinia Lingerie Inc
• Lise Charmel Group
• Page Industries Ltd. (JOCKEY)
• Tommy John Inc
• Triumph Intertrade AG
• Under Armour®, Inc
• Wacoal EMEA LTD
• Wolf Lingerie SAS

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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