Body Scrubs

Global Body Scrubs Market to Reach US$21.9 Billion by 2030

The global market for Body Scrubs estimated at US$17.5 Billion in the year 2024, is expected to reach US$21.9 Billion by 2030, growing at a CAGR of 3.8% over the analysis period 2024-2030. Plant-based Body Scrubs, one of the segments analyzed in the report, is expected to record a 4.7% CAGR and reach US$10.0 Billion by the end of the analysis period. Growth in the Milk-based Body Scrubs segment is estimated at 3.5% CAGR over the analysis period.

The U.S. Market is Estimated at US$4.8 Billion While China is Forecast to Grow at 7.2% CAGR

The Body Scrubs market in the U.S. is estimated at US$4.8 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$4.4 Billion by the year 2030 trailing a CAGR of 7.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.5% and 3.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.2% CAGR.

Global Body Scrubs Market – Key Trends & Drivers Summarized

What Is Fueling the Growing Popularity of Body Scrubs?
Body scrubs have become an essential component of personal care routines, driven by an increasing consumer preference for skincare products that promote exfoliation, hydration, and rejuvenation. The shift towards self-care and wellness has significantly contributed to the rise in demand, with body scrubs now available in an extensive range of formulations, including sugar-based, salt-based, herbal, and coffee-infused varieties. Consumers are seeking products that not only cleanse the skin but also provide additional benefits, such as deep moisturization, improved circulation, and relief from dryness or dullness. This rising awareness of skincare routines, particularly in emerging markets, has led to a notable expansion of the body scrub sector, with brands innovating to cater to diverse consumer preferences.

Another significant factor behind the market expansion is the influence of beauty influencers, social media platforms, and digital marketing strategies. Skincare brands are leveraging online campaigns, collaborations with dermatologists, and influencer partnerships to reach a broader audience. Social media trends showcasing exfoliation techniques and product benefits have played a pivotal role in enhancing consumer education, leading to greater adoption of body scrubs worldwide. Additionally, the growing demand for organic and vegan skincare products has fueled the development of cruelty-free and chemical-free body scrubs, further strengthening market growth.

How Are Innovations in Ingredients and Formulations Changing the Market?
The body scrubs market has witnessed a wave of innovation, with manufacturers incorporating natural, biodegradable, and skin-friendly ingredients into their formulations. The increasing awareness of the negative impact of microplastics has prompted many brands to replace synthetic exfoliants with natural alternatives like ground coffee, walnut shells, apricot kernels, and bamboo powder. These eco-friendly options have gained popularity among environmentally conscious consumers who prioritize sustainability in their purchasing decisions. Additionally, botanical extracts, essential oils, and active ingredients such as vitamin C, retinol, and hyaluronic acid are being integrated into scrubs to enhance their skincare benefits.

Customization and personalization have also emerged as key trends shaping the industry. Brands are now offering body scrubs tailored to specific skin concerns, such as acne-prone skin, hyperpigmentation, or extreme dryness. Consumers are increasingly opting for targeted formulations that align with their unique skincare needs, further driving market segmentation. Additionally, technological advancements in manufacturing processes have enabled brands to develop products with improved textures and effectiveness, ensuring a more luxurious exfoliation experience. Smart skincare technology, which includes AI-driven product recommendations and data-based personalization, is also gaining traction, allowing consumers to select body scrubs that align with their skin type and preferences more accurately.

What Are the Current Market Trends and Future Growth Prospects?
The global body scrubs market is experiencing a significant transformation, with a growing emphasis on clean beauty and sustainability. Consumers are showing a preference for body scrubs that are free from parabens, sulfates, and artificial fragrances, prompting companies to reformulate their products to meet these expectations. Additionally, there is a notable surge in demand for multifunctional body scrubs that combine exfoliation with additional skincare benefits such as hydration, detoxification, and anti-aging properties. This shift is driving product development in the premium and luxury skincare segments, where brands are offering high-end formulations infused with rare and exotic ingredients.

E-commerce has played a crucial role in expanding the reach of body scrub products. The rise of direct-to-consumer (DTC) brands, subscription-based skincare services, and digital-first beauty companies has reshaped the retail landscape. Consumers are increasingly shopping for body scrubs online, benefiting from detailed product descriptions, customer reviews, and virtual try-on features that enhance their purchasing confidence. Moreover, sustainability-conscious brands are leveraging biodegradable packaging, refillable containers, and carbon-neutral production methods to attract eco-friendly consumers. The global market is also witnessing an uptick in male grooming trends, leading to a surge in body scrub products designed specifically for men’s skincare needs.

What Are the Key Growth Drivers Shaping the Future of the Body Scrubs Market?
The growth in the body scrubs market is driven by several factors, including the increasing demand for natural and organic skincare products, the rising influence of digital marketing, and the expansion of e-commerce platforms. Technological advancements in formulation techniques are enabling the development of high-performance scrubs with enhanced efficacy, texture, and ingredient stability. The introduction of AI-powered skin analysis tools and virtual consultations has further facilitated personalized product recommendations, encouraging higher consumer engagement with exfoliation products.

Another crucial growth driver is the expanding men’s grooming segment. The increasing awareness of skincare benefits among male consumers has created opportunities for brands to launch gender-specific exfoliating products. Additionally, the proliferation of multifunctional beauty products has led to the development of body scrubs that offer hydration, detoxification, and even SPF protection. The rise of dermatologically tested and clinically approved formulations has also bolstered consumer trust, further propelling market expansion.

Furthermore, the wellness and self-care movement continues to influence consumer purchasing behavior, with many individuals prioritizing skincare regimens that promote relaxation and skin health. The influence of global beauty trends, including K-beauty and J-beauty, has introduced innovative exfoliation techniques and ingredient blends that are gaining traction in various regions. As sustainability concerns grow, brands investing in eco-friendly sourcing, biodegradable exfoliants, and carbon-neutral manufacturing processes are likely to gain a competitive edge. With these advancements and shifting consumer preferences, the body scrubs market is expected to witness sustained growth in the coming years.

SCOPE OF STUDY:

The report analyzes the Body Scrubs market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Plant-based Body Scrubs, Milk-based Body Scrubs, Other Scrubs); Distribution Channel (Hypermarket/Supermarket Distribution Channel, Convenience Stores Distribution Channel, Online Distribution Channel)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• Bath & Body Works Direct, Inc.
• Bliss World LLC
• Colgate-Palmolive Company
• Herbivore Botanicals, LLC
• Kao Corporation
• Lush Retail Ltd.
• Neal`s Yard (Natural Remedies) Limited
• Organic Bath Co.
• Plum Goodness
• Scoop O Scrub
• Soap & Glory (The Boots Company PLC)
• The Body Shop International Limited
• The Love Co.
• Tree Hut

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