Augmented Reality (AR) Shopping

Global Augmented Reality (AR) Shopping Market to Reach US$20.2 Billion by 2030

The global market for Augmented Reality (AR) Shopping estimated at US$4.6 Billion in the year 2024, is expected to reach US$20.2 Billion by 2030, growing at a CAGR of 27.8% over the analysis period 2024-2030. AR Software, one of the segments analyzed in the report, is expected to record a 31.9% CAGR and reach US$11.5 Billion by the end of the analysis period. Growth in the AR Hardware segment is estimated at 26.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.2 Billion While China is Forecast to Grow at 26.2% CAGR

The Augmented Reality (AR) Shopping market in the U.S. is estimated at US$1.2 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$3.0 Billion by the year 2030 trailing a CAGR of 26.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 26.0% and 23.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 18.8% CAGR.

Global Augmented Reality (AR) Shopping Market - Key Trends & Drivers Summarized

Why Is AR Transforming the Shopping Experience?
Augmented Reality (AR) is revolutionizing the retail industry by offering immersive, interactive shopping experiences that bridge the gap between physical and online stores. AR technology allows consumers to visualize products in real-world environments, try on clothing virtually, or preview furniture placement in their homes. This enhanced engagement builds consumer confidence and reduces return rates. Retailers benefit from increased customer satisfaction and loyalty as AR blurs the lines between convenience and personalization, creating a new standard for shopping in the digital age.

What Trends Are Shaping the AR Shopping Market?
The AR shopping market is influenced by trends such as the rise of mobile commerce, advancements in AR software, and the integration of AI for personalized recommendations. Retailers are increasingly embedding AR features in mobile apps and websites to provide seamless experiences. Social media platforms are also incorporating AR shopping tools, allowing users to interact with products directly within the app. The growing demand for contactless shopping options has accelerated AR adoption, especially during the pandemic. Additionally, brands are using AR for interactive marketing campaigns, enhancing customer engagement and driving sales.

How Is AR Driving Consumer Behavior in Retail?
AR is reshaping consumer behavior by providing more informed and engaging shopping experiences. Virtual try-ons and 3D product visualizations enable consumers to make confident purchasing decisions, especially for high-value or customized items. Gamification of the shopping journey through AR increases user engagement and boosts dwell times. Furthermore, AR-powered product demonstrations provide clarity about features and functionality, improving customer satisfaction. These factors are enhancing consumer trust and loyalty, driving repeat purchases in AR-enabled retail environments.

What Drives the Growth in the AR Shopping Market?
The growth in the AR shopping market is driven by rising smartphone penetration, increasing demand for personalized shopping experiences, and advancements in AR technology. Retailers’ focus on reducing return rates and improving customer satisfaction is encouraging AR adoption. The proliferation of social media and e-commerce platforms integrating AR tools is further accelerating market growth. Additionally, the availability of cost-effective AR development solutions has enabled smaller retailers to leverage this technology. These factors, combined with evolving consumer preferences for immersive shopping, are driving the robust expansion of the AR shopping market.

SCOPE OF STUDY:

The report analyzes the Augmented Reality (AR) Shopping market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Offering (AR Software, AR Hardware, AR Services); Device Type (AR Head-Mounted Displays, Smart AR Mirrors, Handheld Devices); Application (Try-on Solutions Application, Planning and Designing Application, Advertising and Marketing Application, Information Systems Application); End-Use (Furniture and Lighting End-Use, Beauty and Cosmetics End-Use, Apparel End-Use, Jewelry End-Use, Footwear End-Use, Other End-Uses)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 43 Featured) -

• 3D Cloud™
• Augment SAS
• Blippar Group Limited
• FaceCake Marketing Technologies, Inc.
• Holition Ltd.
• Metadome.ai
• Microsoft Corp.
• PTC Inc.
• ScienceSoft USA Corporation
• Vuzix Corporation
• Warby Parker Inc.
• Wayfair LLC
• Zugara, Inc.

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