Athleisure

Global Athleisure Market to Reach US$612.7 Billion by 2030

The global market for Athleisure estimated at US$375.5 Billion in the year 2024, is expected to reach US$612.7 Billion by 2030, growing at a CAGR of 8.5% over the analysis period 2024-2030. Yoga Apparel, one of the segments analyzed in the report, is expected to record a 9.3% CAGR and reach US$353.9 Billion by the end of the analysis period. Growth in the Shirts & T-Shirts segment is estimated at 8.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$102.3 Billion While China is Forecast to Grow at 13.3% CAGR

The Athleisure market in the U.S. is estimated at US$102.3 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$133.6 Billion by the year 2030 trailing a CAGR of 13.3% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 4.3% and 8.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 5.7% CAGR.

Global Athleisure Market - Key Trends & Drivers Summarized

Why Is Athleisure Redefining Modern Fashion?
Athleisure, a blend of athletic and leisurewear, has transformed the global fashion industry by merging functionality with style. This versatile apparel category caters to consumers seeking comfortable yet fashionable clothing suitable for both casual and active lifestyles. The trend reflects the growing emphasis on health and wellness, with individuals prioritizing fitness and adopting clothing that supports these activities. Innovations in fabric technology, such as moisture-wicking and stretchable materials, have further elevated athleisure`s appeal. This category`s ability to seamlessly integrate with everyday wardrobes has positioned it as a mainstay in global fashion.

What Trends Are Driving the Popularity of Athleisure?
Several trends are fueling the rise of athleisure. The increasing focus on fitness and self-care has spurred demand for multi-functional apparel that transitions effortlessly between workouts and daily routines. The rise of remote work and casual office attire has normalized wearing comfortable clothing in professional settings. Collaborations between sportswear brands and luxury fashion houses are redefining athleisure as a premium lifestyle statement. Additionally, the growing adoption of sustainable and eco-friendly practices in apparel production resonates with environmentally conscious consumers. These trends highlight the expanding scope and relevance of athleisure in the global market.

How Are Consumer Preferences Shaping the Athleisure Market?
Consumer preferences for comfort, versatility, and sustainability are significantly shaping the athleisure market. Modern consumers prioritize clothing that supports active lifestyles while aligning with their personal values, such as environmental responsibility. The demand for gender-neutral and size-inclusive options is also influencing product designs, ensuring inclusivity and broad market appeal. Digital platforms and social media trends are further driving consumer engagement, with brands leveraging influencers and targeted marketing campaigns to capture attention. These evolving preferences underscore the dynamic nature of the athleisure market.

What Drives the Growth in the Athleisure Market?
The growth in the athleisure market is driven by rising health awareness, evolving workwear norms, and increasing demand for sustainable fashion. Technological advancements in performance fabrics, such as odor-resistant and UV-protective materials, are enhancing product appeal. The shift toward hybrid work environments and casual fashion trends has created new opportunities for athleisure brands. Furthermore, e-commerce platforms are facilitating global reach, enabling brands to tap into diverse consumer bases. These factors, coupled with growing brand collaborations and innovation in product design, are propelling the market forward.

SCOPE OF STUDY:

The report analyzes the Athleisure market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Yoga Apparel, Shirts and T-Shirts, Leggings, Shorts, Other Product Types); Category (Mass Athleisure, Premium Athleisure); Distribution Channel (Sporting Goods Retailers Distribution Channel, Hypermarkets and Supermarkets Distribution Channel, Online Distribution Channel, Other Distribution Channels); End-User (Women End-User, Men End-User, Children End-User)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 34 Featured) -

• adidas America, Inc. , ASICS America Corporation, Athleta LLC, Columbia Sportswear Company, Lululemon Athletica Inc., New Balance Athletics, Inc., Nike, Inc, PUMA SE, Timberland, Under Armour®, Inc.

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