Artificial Intelligence (AI) in Social Media

Global Artificial Intelligence (AI) in Social Media Market to Reach US$8.1 Billion by 2030

The global market for Artificial Intelligence (AI) in Social Media estimated at US$2.9 Billion in the year 2024, is expected to reach US$8.1 Billion by 2030, growing at a CAGR of 18.5% over the analysis period 2024-2030. Solutions, one of the segments analyzed in the report, is expected to record a 16.6% CAGR and reach US$4.8 Billion by the end of the analysis period. Growth in the Services segment is estimated at 21.8% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.2 Billion While China is Forecast to Grow at 23.6% CAGR

The Artificial Intelligence (AI) in Social Media market in the U.S. is estimated at US$1.2 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.4 Billion by the year 2030 trailing a CAGR of 23.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 14.9% and 16.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 19.0% CAGR.

Global Artificial Intelligence (AI) in Social Media Market - Key Trends & Drivers Summarized

Artificial Intelligence (AI) in social media has transformed how platforms operate and interact with users, enhancing user experiences and streamlining operations. AI algorithms analyze vast amounts of data to personalize content, recommending posts, ads, and friends that align with individual user preferences. This personalization not only increases user engagement but also maximizes advertising revenue for social media companies. Machine learning models predict which content is likely to be most engaging based on user behavior, ensuring that the feed remains relevant and compelling. Additionally, AI-powered chatbots and virtual assistants provide immediate customer service, handling common inquiries and improving overall user satisfaction. These AI-driven tools help social media platforms deliver a seamless and tailored experience, keeping users engaged for longer periods.

The application of AI in social media extends beyond personalization to include content moderation and security. With the vast amount of user-generated content posted every second, platforms face significant challenges in monitoring and regulating posts. AI systems are employed to detect and remove harmful content, including hate speech, fake news, and explicit material, more efficiently than human moderators. These systems use natural language processing and image recognition technologies to identify problematic content swiftly. Moreover, AI plays a crucial role in identifying and mitigating cyber threats, such as fake accounts and malicious bots, that can disrupt the user experience and spread misinformation. By automating these processes, social media platforms can maintain a safer and more trustworthy environment for their users.

The growth in the AI in social media market is driven by several factors, reflecting the evolving needs and technological advancements within the industry. One significant driver is the increasing volume of data generated by social media users, necessitating advanced AI algorithms to analyze and leverage this data effectively. The rising demand for personalized user experiences and targeted advertising also propels the adoption of AI technologies. Additionally, the need for efficient and scalable content moderation solutions to manage the vast amounts of user-generated content is a crucial factor. The proliferation of social media platforms and the competitive landscape push companies to continuously innovate and integrate AI to enhance their services. Furthermore, advancements in machine learning, natural language processing, and computer vision technologies enable more sophisticated AI applications, driving their adoption in social media. Lastly, the increasing concerns about privacy and security, coupled with regulatory pressures, compel social media companies to utilize AI for robust content and user management solutions, ensuring compliance and maintaining user trust. These factors collectively drive the rapid growth and integration of AI in the social media sector.

SCOPE OF STUDY:

The report analyzes the Artificial Intelligence (AI) in Social Media market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Component (Solutions, Services); Technology (Machine Learning & Deep Learning, Natural Language Processing); Organization Size (Large Enterprises, SMEs); Application (Sales & Marketing, Customer Experience Management, Predictive Risk Assessment, Other Applications)

Geographic Regions/Countries:
World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.

Select Competitors (Total 42 Featured) -

• Adobe Systems Incorporated
• Amazon Web Services, Inc.
• Converseon, Inc.
• Google LLC
• Hootsuite Inc.
• IBM Corporation
• LinkedIn Corporation
• Meltwater
• Meta Platforms, Inc.
• Microsoft Corporation
• Salesforce, Inc.
• Sprinklr
• Sprout Social, Inc.
• Synthesio
• Talkwalker
• X Corp.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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