Agriculture Technology-as-a-Service

Global Agriculture Technology-as-a-Service Market to Reach US$7.1 Billion by 2030

The global market for Agriculture Technology-as-a-Service estimated at US$4.6 Billion in the year 2024, is expected to reach US$7.1 Billion by 2030, growing at a CAGR of 7.6% over the analysis period 2024-2030. Software-as-a-Service, one of the segments analyzed in the report, is expected to record a 5.9% CAGR and reach US$4.1 Billion by the end of the analysis period. Growth in the Equipment-as-a-Service segment is estimated at 10.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.3 Billion While China is Forecast to Grow at 11.5% CAGR

The Agriculture Technology-as-a-Service market in the U.S. is estimated at US$1.3 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.5 Billion by the year 2030 trailing a CAGR of 11.5% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.9% and 7.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 5.0% CAGR.

Global Agriculture Technology-as-a-Service Market – Key Trends & Drivers Summarized

Why Is Agriculture Technology-as-a-Service (Agri-TaaS) Reshaping Access to Innovation, Operational Agility, and Input Efficiency Across Farming Models?
Agriculture Technology-as-a-Service (Agri-TaaS) is redefining the way farmers access and deploy advanced tools by shifting capital-intensive technologies—such as precision equipment, satellite imaging, AI-powered analytics, and autonomous machinery—from ownership-based models to subscription-based, pay-per-use, or outcome-linked services. This transition allows producers, especially small- to mid-sized farmers, to utilize cutting-edge digital agriculture solutions without the prohibitive upfront investment or complex integration demands traditionally associated with high-tech farming.

Agri-TaaS democratizes innovation by enabling broader access to scalable expertise, real-time monitoring, and data-driven insights across diverse agricultural settings. From drone-enabled crop scouting to remote irrigation management and predictive yield modeling, these services offer operational flexibility and rapid deployment, empowering farmers to make better-informed decisions, optimize inputs, and improve productivity with minimal technical burden. The model is gaining particular traction in regions undergoing rapid digital transformation or facing labor and climate-related pressures.

How Are Platform Ecosystems, IoT Integration, and Analytics-Driven Offerings Fueling Agri-TaaS Market Growth?
The backbone of Agri-TaaS lies in robust platform ecosystems that bundle hardware, software, analytics, and support services into cohesive, user-centric solutions. Cloud-native architectures and open APIs allow seamless integration of multisource data—from soil sensors and drones to satellite imagery and weather forecasts—into unified dashboards that deliver actionable insights. Subscription tiers are increasingly being customized by crop type, farm size, geography, and desired outcomes, enabling hyper-personalized service delivery.

IoT connectivity and real-time telemetry further elevate the value proposition by enabling continuous equipment performance monitoring, remote diagnostics, and automated decision support. AI and machine learning engines embedded within service layers refine predictive capabilities for pest outbreaks, irrigation needs, or nutrient planning, enhancing return on investment over time. As digital literacy among farmers increases, intuitive user interfaces and localized content delivery are becoming crucial enablers of sustained adoption and service engagement.

Which Farming Segments, Regional Economies, and Service Models Are Catalyzing Demand for Agriculture Technology-as-a-Service?
Row crop producers, horticulture farms, and dairy operations are key adopters of Agri-TaaS, particularly those managing complex input-output dynamics and seeking operational scalability. In large-acreage farms, service-based precision tools help streamline planting, spraying, and harvesting processes, while in smallholder-dominated regions, cooperative and government-subsidized TaaS models are expanding access to smart tools for yield improvement and risk mitigation.

North America and Western Europe are mature markets emphasizing advanced analytics, carbon tracking, and autonomous machinery-as-a-service. Meanwhile, Asia-Pacific, Africa, and Latin America are witnessing strong growth through public-private partnerships, agri-tech startups, and NGO-led initiatives focused on sustainable intensification. Service delivery formats are evolving to include mobile-first platforms, drone-as-a-service, sensor network leasing, and full-season agronomy packages tied to performance-based pricing.

What Strategic Role Will Agri-TaaS Play in Enabling Scalable Digitization, Inclusive Innovation, and Climate-Responsive Farming Systems?
Agri-TaaS is positioned to become the operating model of choice for digital agriculture, allowing farmers to remain agile and competitive without being burdened by capital, complexity, or obsolescence risk. By abstracting infrastructure ownership into flexible, service-based access, it supports rapid technology diffusion, continuous upgrades, and lifecycle cost optimization. Its modular and on-demand structure aligns well with the cyclical, risk-prone nature of agriculture, providing tailored solutions that evolve alongside crop cycles and climatic realities.

In the broader context of climate adaptation, food security, and rural economic development, Agri-TaaS offers a strategic vehicle for integrating sustainability into everyday farm management. It fosters transparent data ecosystems, supports traceability mandates, and bridges the digital divide across farm sizes and regions. Could Agriculture Technology-as-a-Service emerge as the key enabler of a globally inclusive, digitally intelligent, and climate-resilient farming future?

SCOPE OF STUDY:

The report analyzes the Agriculture Technology-as-a-Service market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Service Type (Software-as-a-Service, Equipment-as-a-Service); Application (Harvest Dynamics Monitoring Application, Soil Management & Testing Application, Crop Health Monitoring Application, Irrigation Application, Other Applications)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 48 Featured) -

• 365FarmNet GmbH
• Accenture PLC
• AGCO Corporation
• Agrivi Ltd.
• CLAAS KGaA mbH
• CNH Industrial N.V.
• CropIn Technology Solutions Pvt. Ltd.
• Deere & Company
• Fujitsu Limited
• Hexagon AB
• IBM Corporation
• Kubota Corporation
• Microsoft Corporation
• Naïo Technologies
• Raven Industries Inc.
• Robert Bosch GmbH
• SZ DJI Technology Co. Ltd.
• Topcon Corporation
• Trimble Inc.
• Yanmar Co., Ltd.

AI INTEGRATIONS
We`re transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR
Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. The Publisher uses digital controls protecting against copying and printing is restricted to one full copy to be used at the same location.

The latest version of Adobe Acrobat Reader is required to view the report. Upon ordering an electronic version, the Publisher will provide a link to download the purchased report.

Prior to fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.