Activewear

Global Activewear Market to Reach US$632.6 Billion by 2030

The global market for Activewear estimated at US$394.7 Billion in the year 2024, is expected to reach US$632.6 Billion by 2030, growing at a CAGR of 8.2% over the analysis period 2024-2030. In-Store Distribution Channel, one of the segments analyzed in the report, is expected to record a 8.9% CAGR and reach US$508.4 Billion by the end of the analysis period. Growth in the Online Distribution Channel segment is estimated at 5.5% CAGR over the analysis period.

The U.S. Market is Estimated at US$107.5 Billion While China is Forecast to Grow at 12.9% CAGR

The Activewear market in the U.S. is estimated at US$107.5 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$137.0 Billion by the year 2030 trailing a CAGR of 12.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 4.1% and 7.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 5.5% CAGR.

Global Activewear Market – Key Trends & Drivers Summarized

Why Is Activewear at the Forefront of Lifestyle and Fitness Trends?

Activewear has evolved from being solely functional workout attire to becoming an integral part of mainstream fashion, embodying comfort, versatility, and performance. The rising focus on health and fitness, driven by increasing awareness of the benefits of an active lifestyle, has significantly contributed to the demand for activewear. Consumers are no longer limiting activewear to gyms or fitness centers; instead, they are adopting athleisure, a trend that combines athletic and casual styles, for day-to-day activities. The pandemic accelerated this shift, as consumers prioritized comfort while working from home or engaging in outdoor fitness routines. Key activewear categories, such as leggings, joggers, sports bras, and performance T-shirts, have gained widespread popularity due to their functionality and aesthetic appeal. Additionally, the rising participation in sports, yoga, and recreational activities across various demographics has further driven the demand for activewear, making it an essential part of contemporary wardrobes worldwide.

How Are Innovations and Sustainability Redefining Activewear?

The activewear market is witnessing a wave of innovation, with brands investing heavily in advanced materials and sustainable practices to meet evolving consumer expectations. Performance-enhancing fabrics, such as moisture-wicking, anti-odor, and temperature-regulating materials, have become standard in modern activewear, ensuring optimal comfort during intense activities. Additionally, stretchable and lightweight textiles, often made from blends of spandex and polyester, provide unrestricted movement and durability. Sustainability is another key driver, as environmentally conscious consumers increasingly demand eco-friendly products. Many brands are now incorporating recycled materials, such as post-consumer plastic bottles, and adopting circular manufacturing processes to reduce environmental impact. Smart activewear, equipped with sensors to monitor physical activity, heart rate, and other fitness metrics, is also gaining traction among tech-savvy consumers. These innovations are transforming activewear into a category that goes beyond aesthetics, delivering functionality, sustainability, and cutting-edge technology to meet the needs of diverse consumer groups.

Which Regions and Demographics Are Shaping the Market`s Growth?

The demand for activewear is global, but its growth dynamics vary significantly across regions and demographics. North America remains the largest market, driven by a robust fitness culture, high disposable incomes, and the widespread adoption of athleisure trends. Europe follows closely, with countries like Germany and the UK leading in sportswear consumption, supported by a strong focus on outdoor activities and wellness. Asia-Pacific is emerging as the fastest-growing region, fueled by rising health awareness, increasing sports participation, and the rapid expansion of urban populations in countries like China, India, and Japan. Within demographics, millennials and Gen Z dominate the activewear market, as these groups prioritize health, wellness, and fashion-forward functionality. Women’s activewear is a particularly dynamic segment, with the growing popularity of yoga and fitness programs driving demand for specialized products such as leggings, sports bras, and tank tops. Meanwhile, men’s and children’s activewear categories are also witnessing steady growth, highlighting the market’s broad appeal across age groups and lifestyles.

What Factors Are Driving Growth in the Activewear Market?

The growth in the Activewear market is driven by several factors, including advancements in performance-driven apparel, the rising popularity of athleisure, and the growing emphasis on health and fitness. Technological innovations in fabric design, such as sweat-wicking and anti-microbial properties, have enhanced the functionality and comfort of activewear, attracting fitness enthusiasts and casual consumers alike. The global shift toward athleisure has blurred the lines between casual wear and activewear, creating opportunities for brands to target a wider consumer base. Additionally, the increasing penetration of e-commerce and the influence of social media and celebrity endorsements have amplified market reach, making activewear accessible to a broader audience. Regional government initiatives promoting sports participation and fitness awareness, coupled with the expansion of organized retail in emerging markets, have also contributed to the market`s rapid growth. These factors, combined with a steady stream of product innovations and sustainability efforts, ensure the activewear market’s sustained growth and prominence in the global fashion and fitness industries.

SCOPE OF STUDY:

The report analyzes the Activewear market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Distribution Channel (In-Store Distribution Channel, Online Distribution Channel); End-Use (Men End-Use, Women End-Use, Kids End-Use)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 41 Featured) -

• Adidas AG
• ASICS Corporation
• Fila Holdings Corporation
• New Balance
• Nike, Inc.
• PUMA Europe GmbH
• PVH Corp.
• SKECHERS USA, Inc.
• Squat Wolf
• The Columbia Sportswear Company
• Under Armour Inc.
• VF Corporation

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

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APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

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