EMEA Regional Leadership Briefing
Plenty of opportunities exist across Europe, the Middle East, and Africa in Q4 2019, particularly in segments tied to consumers. However, global trade uncertainty and financial market risk are complicating planning for 2020. A series of political risks still haunts the region and may result in a bumpy Q4 just as MNCs are trying to finalize their assumptions for next year. Regardless, companies are still actively looking at ways to optimize their operations, particularly in emerging markets that are expected to deliver on accelerated growth. This is resulting in continued business model and route-to-market structural changes, for instance in parts of Sub-Saharan Africa. Companies are also investing in a more sophisticated approach to comparing digital marketing and sales opportunities across EMEA’s complex geography. This report summarizes the key trends senior EMEA leaders should monitor going into Q4 as well as opportunities companies should pursue.
What you will learn
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook