Wipes
Description
Wipes
US demand for wipes – including wet and dry types – is forecast to grow 3.1% per year to $3.7 billion in 2023, supported by favorable economic conditions and demographic trends. Despite market maturity in key segments such as baby wipes, expansion opportunities exist for premium products that use gentler formulations, natural additives, and sustainable/biodegradable substrates that improve flushability, as well as products that target specific applications (e.g., healthcare-acquired infection prevention) and less established demographics (e.g., men, seniors).
This study covers the US market for wipes by type (i.e., wet and dry) and market (i.e., consumer and industrial & institutional, including manufacturing, healthcare, and commercial markets). Wet and dry wipe demand is further broken out by product type.
Pricing data, retail sales by product and other key retail trends (e.g., private label vs. brand name penetration), and consumer insights derived from Freedonia’s proprietary consumer survey data are also presented. In addition to competitive strategies, mergers and acquisitions, marketing and distribution trends, and other corporate activities, market share by leading participant is provided for each product group.
Products encompass the following main groups (which are segmented by primary application):
Baby wipes (diaper changing)
Personal care wipes (personal hygiene, facial, hand-cleaning, medicated)
Household care wipes (general purpose cleaning, floor care)
Manufacturing wipes (general purposes and special purpose)
Healthcare wipes (hard surface disinfectant, skin disinfectant, patient care wipes)
Commercial & institutional wipes (foodservice)
Scope of the Report
This report covers the scope, size, and growth of the US market for wipes, including trends in key market segments. Historical data are provided in US dollar terms for 2008, 2013, and 2018, with forecasts for 2023. Data in unit terms are provided for the main product types. Also included are analyses of consumer, environmental, regulatory, and retail trends affecting the US wipes market
US demand for wipes – including wet and dry types – is forecast to grow 3.1% per year to $3.7 billion in 2023, supported by favorable economic conditions and demographic trends. Despite market maturity in key segments such as baby wipes, expansion opportunities exist for premium products that use gentler formulations, natural additives, and sustainable/biodegradable substrates that improve flushability, as well as products that target specific applications (e.g., healthcare-acquired infection prevention) and less established demographics (e.g., men, seniors).
This study covers the US market for wipes by type (i.e., wet and dry) and market (i.e., consumer and industrial & institutional, including manufacturing, healthcare, and commercial markets). Wet and dry wipe demand is further broken out by product type.
Pricing data, retail sales by product and other key retail trends (e.g., private label vs. brand name penetration), and consumer insights derived from Freedonia’s proprietary consumer survey data are also presented. In addition to competitive strategies, mergers and acquisitions, marketing and distribution trends, and other corporate activities, market share by leading participant is provided for each product group.
Products encompass the following main groups (which are segmented by primary application):
Baby wipes (diaper changing)
Personal care wipes (personal hygiene, facial, hand-cleaning, medicated)
Household care wipes (general purpose cleaning, floor care)
Manufacturing wipes (general purposes and special purpose)
Healthcare wipes (hard surface disinfectant, skin disinfectant, patient care wipes)
Commercial & institutional wipes (foodservice)
Scope of the Report
This report covers the scope, size, and growth of the US market for wipes, including trends in key market segments. Historical data are provided in US dollar terms for 2008, 2013, and 2018, with forecasts for 2023. Data in unit terms are provided for the main product types. Also included are analyses of consumer, environmental, regulatory, and retail trends affecting the US wipes market
Table of Contents
216 Pages
- Figure 1-1 | Key Trends in the US Wipes Market
- Key Findings
- Historical Market Trends
- Factors Affecting Wipes Demand
- Wipes Regulations
- Wipes Demand by Market
- Pricing Trends
- Key Findings
- Wet vs. Dry Wipes: Penetration Comparison
- Wet Wipes
- Dry Wipes
- Key Findings
- Retail Wipes Market
- Retail Wipes Market Share
- Consumer Purchasing Patterns
- Attitudes of Wipes Buyers
- Key Findings
- Demand by End Use
- Product Innovations
- Retail Market Trends & Market Share
- Private Label Brands & Distributors
- Producers
- Key Findings
- Consumer Personal Care Wipes: Demand by Application
- Personal Hygiene Wipes
- Facial Wipes
- Hand Cleaning Moist Towelettes
- Medicated Wipes
- Other Personal Care Wipes
- Key Findings
- Household Care Wipes: Demand by Application
- General Purpose Cleaning Wipes
- Floor Care Wipes
- Other Household Wipes
- Key Findings
- Manufacturing Wipes: Demand by Application
- General Purpose Wipes
- Special Purpose Wipes
- Key Findings
- Healthcare Wipes: Demand by Application
- Patient Care Wipes
- Hard Surface Disinfectant Wipes
- Skin Disinfectant Wipes
- Other Healthcare Wipes
- Key Findings
- Commercial & Institutional Wipes: Demand by Application
- Foodservice
- Other Commercial & Institutional Wipes
- Key Findings & Industry Composition
- Market Share: Converters' Level
- Industry Restructuring
- Competitive Strategies
- Manufacturing
- Contract Manufacturing
- Packaging Trends
- Marketing Strategies: Portability, Convenience, Eco- Friendliness, &New Demographics
- Distribution Channels
- List of Industry Participants
- Scope
- Definitions
- Abbreviations
- Freedonia Methodology
- Study-Specific Methodology
- Sources
- Associations & Agencies
- Related Studies & Reports
- Macroeconomic Assumptions
Pricing
Currency Rates
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