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US Beverage Packaging Consumer Insights

Publisher Freedonia Group
Published Mar 28, 2024
Length 76 Pages
SKU # FG18655770

Description

US Beverage Packaging Consumer Insights


Consumer beverage shopping habits are evolving. The most notable influence is online shopping, but work-from-home habits, on-the-go patterns, and sustainability preferences also have sway. Therefore, an analysis of consumer trends can give insight to ways in which packaging can present opportunities through additional sales, marketing initiatives, and product innovations.

This report contains analysis and data-driven discussions relating to beverage packaging, including a look at concerns about inflation and pricing increases, sustainability views, work-from-home trends, and beverage shopping habits, behaviors, and attitudes.

This report makes use of analysis, data, trends, and customized cross tabs incorporating two survey resources:
  • data from The Freedonia Group’s proprietary national online survey conducted in April-May 2020, August 2020, November-December 2020, February-March 2021, June 2021, August-September 2021, October-November 2021, November-December 2021, February 2022, May 2022. August 2022, November 2022, February 2023, May 2023, August 2023, September-October 2023, November-December 2023, and February-March 2024
  • data from syndicated national consumer survey results from MRI-Simmons Fall 2023 Report
Study Description

This study examines consumer insights and trends in the US regarding beverage packaging. Survey data display historical trends and consumer sentiment for 2023 and 2024. Survey responses in this study reveal consumer trends in beverage packaging, including sustainability views, beverage packaging priorities, and preferences by beverage packaging type, materials, and size. Additionally, consumer insights are analyzed for the evolution of pandemic outlook, vaccinations, mental and physical effects, inflation concerns, and work-from-home habits (from 2020 to 2024) that could affect interest in different types of beverages or beverages packaged in different forms. Consumer opinions on the topics above are analyzed by gender, age group, presence of minor children at home, urban/suburban/rural location, and household income. Beverage packaging demand (historical data from 2020 and forecasts through 2024) and beverage retail sales (historical data from 2019 and forecasts through 2027) are also presented.

Table of Contents

76 Pages
  • Introduction
    • Economic Forecast
    • Short-Term Beverage Production Trends
    • Short-Term Beverage Packaging Trends
    • Retail Beverage Sales: Historical Trends (2019-2022)
    • Retail Beverage Sales: Forecast to 2027
    • Concerns about COVID-19 Exposure Remain
    • Inflation & Prices
    • Negative Personal Effects of the Pandemic
    • Work-From-Home Trends
    • Competitive Options for Packaged Beverages
    • Where Consumers Buy Ready-to-Drink Packaged Beverages
    • Recycling Attitudes & Environmental Responsibility
    • Thoughts about Sustainability
    • Importance of Various Sustainable Lifestyle Practices
    • Concern About Chemicals in Packaging
    • Consumer Perspectives on Packaging Sustainability
    • Consumer Attitudes About Recycling
    • Consumer Attitudes About Recyclable & Compostable Packaging
    • Sustainable Beverage Packaging Buying Habits
    • Beverage Packaging Priorities
    • Ready-To-Drink Beverage Purchasing By Packaging Type
    • Ready-To-Drink Beverage Purchasing By Size of Packaging
  • More Detailed Packaging Industry Coverage Available
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