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Consumer Behavior, Pricing, & Digital Influence in the Pet Market: United States

Published Nov 30, 2025
Length 23 Pages
SKU # FFO20723699

Description

This report discusses consumer behavior, pricing, and digital influence in the retail pet market. Report coverage includes e-commerce, mass merchandisers/supercenters and supermarkets, pet specialty stores, and the veterinary sector. Along with detailed retail sales and share quantification, the discussion examines competitive dynamics, pet product shopper psychographics, and customer demographics by channel and key retailers (such as Amazon, Chewy, Walmart, PetSmart, and Petco). A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes

  • 311111 Dog and Cat Food Mfg
  • 311119 Other Animal Food Mfg
  • 424990 Other Miscellaneous Nondurable Goods Merchant Wholesalers
  • 453910 Pet and Pet Supplies Stores

Table of Contents

23 Pages
HIGHLIGHTS
MARKET OVERVIEW
Macroeconomic Influences on Pet Spending
Shopper Priorities & Purchase Motivations
Digital Influence & Online Behavior
Loyalty Ecosystems & Subscription Commerce
Payment Innovation & AI Adoption
ABOUT THIS REPORT
Scope
Sources
Industry Codes
Resources
LIST OF TABLES & FIGURES
Figure 1 | Share of Pet Owners Facing Significant Challenges with Pet Care Costs, 2025 (%)
Figure 2 | Uses of the Internet for Pet Product Shopping, 2025 (% of shoppers)
Table 1 | Usage Rates for Loyalty/Rewards Programs by Household Income Bracket: Consumers Overall vs. Pet Owners, 2021 vs. 2025 (%)
Table 2 | NAICS & SIC Codes Related to Pet Products

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