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Advertising Services: United States

Publisher Freedonia Focus Reports
Published Jan 01, 2025
Length 44 Pages
SKU # FFO19491488

Description

Advertising Services: United States

This report forecasts to 2028 US advertising services revenues in nominal US dollars. Total demand is segmented by establishment type in terms of: advertising agencies; media representatives; public relations agencies; media buying agencies; direct distribution advertisers; display advertisers; advertising material distributors; and other advertising services establishments such as display lettering, product demonstration, and welcoming services.

To illustrate historical trends, total revenues, the various segments, and media advertising expenditures by type are provided in annual series from 2013 to 2023.

Excluded from the scope of this report are advertising revenues from establishments that do not provide advertising services as their primary activity. For example, advertising revenues earned by television networks, newspaper publishers, social media and software firms, and internet search providers are excluded. Search engine optimization (SEO) services are also excluded.

This report includes the results of a proprietary national online consumer survey of US adults (age 18+). This Freedonia Focus Reports National Online Consumer Survey has a sample size of approximately 1,700, screened for response quality, and representative of the US population on the demographic measures of age, gender, geographic region, race/ethnicity, household income, and the presence/absence of children in the household.

Key macroeconomic indicators are also provided with quantified trends. Other various topics, including profiles of pertinent leading companies, are covered in this report. A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes:

  • 541810 Advertising Agencies
  • 541820 Public Relations Agencies
  • 541830 Media Buying Agencies
  • 541840 Media Representatives
  • 541850 Outdoor Advertising
  • 541860 Direct Mail Advertising
  • 541870 Advertising Material Distribution Services
  • 541890 Other Services Related to Advertising

Table of Contents

44 Pages
HIGHLIGHTS
MARKET ENVIRONMENT
Historical Trends
Key Economic Indicators
Media Advertising Expenditures
Internet Advertising Insights
Regulatory Factors
ESTABLISHMENT TYPE SEGMENTATION & FORECASTS
Advertising Agencies
Media Representatives
Public Relations Agencies
Media Buying Agencies
Direct Distribution Advertisers
Display Advertisers
Advertising Material Distributors
Other Establishments
INDUSTRY STRUCTURE
Industry Characteristics
Market Share
ABOUT THIS REPORT
Scope
Sources
Industry Codes
Freedonia Methodology
Resources
LIST OF TABLES & FIGURES
Figure 1 | Key Trends in US Advertising Services Revenues, 2023 – 2028
Figure 2 | US Advertising Services Revenue Trends, 2013 – 2023
Table 1 | Key Indicators for US Advertising Services Revenues; 2013, 2018, 2023, 2028 (US$ bil)
Figure 3 | US Media Advertising Expenditures by Type, 2013 – 2028 (US$ bil)
Table 2 | US Media Advertising Expenditures by Type, 2013 – 2023 (US$ bil)
Table 3 | US Media Advertising Expenditures by Type, 2023 – 2028 (US$ bil)
Figure 4 | US Media Advertising Expenditures by Type, 2013 – 2028 (%)
Figure 5 | US Survey: Is an ad blocker in use on any of the devices you use? (% of adult respondents who have heard of ad blockers)
Figure 6 | US Survey: What is the main reason(s) an ad blocker is in use? (% of adult respondents who have heard of and use an ad blocker)
Figure 7 | US Advertising Services Revenues by Establishment Type, 2013 – 2028 (US$ bil)
Table 4 | US Advertising Services Revenues by Establishment Type, 2013 – 2023 (US$ bil)
Table 5 | US Advertising Services Revenues by Establishment Type, 2023 – 2028 (US$ bil)
Figure 8 | US Advertising Services Revenues by Establishment Type, 2013 – 2028 (%)
Figure 9 | US Advertising Services Firms, Establishments, & Employment, 2013 – 2023
Table 6 | US Advertising Services Firms, Establishments, & Employment, 2013 – 2023
Figure 10 | US Advertising Services Market Share by Company, 2023 (%)
Table 7 | Leading Participants in the US Advertising Services Industry by Type (1 of 2)
Table 8 | Leading Participants in the US Advertising Services Industry by Type (2 of 2)
Table 9 | NAICS & SIC Codes Related to Advertising Services

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