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Product Analytics Market

Publisher Fortune Business Insights Pvt. Ltd.
Published Oct 01, 2024
Length 160 Pages
SKU # FOB19224151

Description

Product Analytics Market



Growth Factors of Product Analytics Market

The global product analytics market size was valued at USD 7.86 billion in 2023 and is projected to grow from USD 9.09 billion in 2024 to USD 27.01 billion by 2032, exhibiting a CAGR of 14.6% during the forecast period of 2024-2032.

The pandemic boosted the product analytics market as groups relied on digital tools to tune product overall performance and customer conduct, pushing through the shift to online offerings and faraway work, impeding the product analytics market growth.

The desire pushes the product analytics market for facts-pushed insights, the upward push of e-commerce, and a focus on enhancing purchaser stories. Enhanced technologies like AI and gadget mastering additionally play a crucial role in optimizing product overall performance and user engagement.

It advanced analytics strategies inside the product analytics marketplace leverage synthetic intelligence (AI) and system learning to extract treasured insights from product utilization information. By studying large datasets, these strategies can perceive styles, tendencies, and anomalies that tell records-pushed decision-making, expanding the product analytics market share globally. This enables companies to predict destiny developments, optimize product features, and gain a competitive area in the marketplace.

Comprehensive Analysis of Product Analytics Market

The Product Analytics Market is segmented into software/gear and offerings, with software programs/equipment central in marketplace share, pushed through calls for platforms like Google Analytics. The offerings phase is expected to grow swiftly because of the multiplied use of virtual devices. In phrases of quit-users, e-commerce dominates the market, bolstered by rising internet usage and cell adoption. At the same time, fintech is projected to experience the highest growth fee, fueled by the need for better patron engagement and analytics. Because of ongoing digitization, consumer tech and media industries are set to grow step by step.

The North America region led the product analytics market by benefitting a size of USD 4.14 billion in 2023 due to the early adoption of cutting-edge technologies, a robust economic panorama, and elevated virtual usage.

The leading players in the product analytics market significantly shape its growth trajectory and establish industry standards. Key companies, including Amplitude Inc. (U.S.), Heap, Inc. (Contentsquare) (U.S.), Mixpanel (U.S.), Pendo.io (U.S.), Gainsight (U.S.), Hevo Data, Inc. (U.S.), Fullstory, Inc. (U.S.), Looker Data Science, Inc. (U.S.), Indicative Inc. (U.S.), and PostHog, Inc. (U.S.), contribute to a competitive landscape, driving innovation and advancement in the market.

In September 2023, Contentsquare, an agency focusing on digital revel in analytics, obtained Heap, a platform targeted at product analytics. The economic information of the deal continues to be undisclosed. This acquisition complements Contentsquare's platform talents by imparting deeper and more comprehensive insights.

Segmentation Table

ATTRIBUTE DETAILS

Study Period 2019-2032

Base Year 2023

Estimated Year 2024

Forecast Period 2024-2032

Historical Period 2019-2022

Unit Value (USD billion)

Growth Rate Growth Rate of 14.6% from 2024 to 2032

Segmentation By Component
  • Software/Tools
  • Services
By End-user
  • Consumer Tech
  • Fintech
  • Media
  • E-Commerce
By Region
  • North America (Component; End-user and Country)
  • U.S. (By Component)
  • Canada (By Component)
  • South America (Component; End-user and Country)
  • Brazil (By Component)
  • Argentina (By Component)
  • Rest of South America
  • Europe (Component; End-user and Country)
  • U.K. (By Component)
  • Germany (By Component)
  • France (By Component)
  • Italy (By Component)
  • Spain (By Component)
  • Russia (By Component)
  • Benelux (By Component)
  • Rest of Europe
  • Middle East & Africa (Component; End-user and Country)
  • Turkey (By Component)
  • Israel (By Component)
  • GCC (By Component)
  • South Africa (By Component)
  • North Africa (By Component)
  • Rest of the Middle East & Africa
  • Asia Pacific (Component; End-user and Country)
  • China (By Component)
  • India (By Component)
  • Japan (By Component)
  • South Korea (By Component)
  • ASEAN (By Component)
  • Oceania (By Component)
  • Rest of Asia Pacific


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Table of Contents

160 Pages
1. Introduction
1.1. Definition, By Segment
1.2. Research Methodology/Approach
1.3. Data Sources
2. Executive Summary
3. Market Dynamics
3.1. Macro and Micro Economic Indicators
3.2. Drivers, Restraints, Opportunities and Trends
4. Competition Landscape
4.1. Business Strategies Adopted by Key Players
4.2. Consolidated SWOT Analysis of Key Players
4.3. Global Product Analytics Key Players Market Share/Ranking, 2023
5. Global Product Analytics Market Size Estimates and Forecasts, By Segments, 2019-2032
5.1. Key Findings
5.2. By Component (USD)
5.2.1. Software/Tools
5.2.2. Services
5.3. By End-user (USD)
5.3.1. Consumer Tech
5.3.2. Fintech
5.3.3. Media
5.3.4. E-Commerce
5.4. By Region (USD)
5.4.1. North America
5.4.2. South America
5.4.3. Europe
5.4.4. Middle East & Africa
5.4.5. Asia Pacific
6. North America Product Analytics Market Size Estimates and Forecasts, By Segments, 2019-2032
6.1. Key Findings
6.2. By Component (USD)
6.2.1. Software/Tools
6.2.2. Services
6.3. By End-user (USD)
6.3.1. Consumer Tech
6.3.2. Fintech
6.3.3. Media
6.3.4. E-Commerce
6.4. By Country (USD)
6.4.1. U.S.
6.4.1.1. By Component
6.4.2. Canada
6.4.2.1. By Component
6.4.3. Mexico
6.4.3.1. By Component
7. South America Product Analytics Market Size Estimates and Forecasts, By Segments, 2019-2032
7.1. Key Findings
7.2. By Component (USD)
7.2.1. Software/Tools
7.2.2. Services
7.3. By End-user (USD)
7.3.1. Consumer Tech
7.3.2. Fintech
7.3.3. Media
7.3.4. E-Commerce
7.4. By Country (USD)
7.4.1. Brazil
7.4.1.1. By Component
7.4.2. Argentina
7.4.2.1. By Component
7.4.3. Rest of South America
8. Europe Product Analytics Market Size Estimates and Forecasts, By Segments, 2019-2032
8.1. Key Findings
8.2. By Component (USD)
8.2.1. Software/Tools
8.2.2. Services
8.3. By End-user (USD)
8.3.1. Consumer Tech
8.3.2. Fintech
8.3.3. Media
8.3.4. E-Commerce
8.4. By Country (USD)
8.4.1. U.K.
8.4.1.1. By Component
8.4.2. Germany
8.4.2.1. By Component
8.4.3. France
8.4.3.1. By Component
8.4.4. Italy
8.4.4.1. By Component
8.4.5. Spain
8.4.5.1. By Component
8.4.6. Russia
8.4.6.1. By Component
8.4.7. Benelux
8.4.7.1. By Component
8.4.8. Rest of Europe
9. Middle East & Africa Product Analytics Market Size Estimates and Forecasts, By Segments, 2019-2032
9.1. Key Findings
9.2. By Component (USD)
9.2.1. Software/Tools
9.2.2. Services
9.3. By End-user (USD)
9.3.1. Consumer Tech
9.3.2. Fintech
9.3.3. Media
9.3.4. E-Commerce
9.4. By Country (USD)
9.4.1. Turkey
9.4.1.1. By Component
9.4.2. Israel
9.4.2.1. By Component
9.4.3. GCC
9.4.3.1. By Component
9.4.4. North Africa
9.4.4.1. By Component
9.4.5. South Africa
9.4.5.1. By Component
9.4.6. Rest of Middle East & Africa
10. Asia Pacific Product Analytics Market Size Estimates and Forecasts, By Segments, 2019-2032
10.1. Key Findings
10.2. By Component (USD)
10.2.1. Software/Tools
10.2.2. Services
10.3. By End-user (USD)
10.3.1. Consumer Tech
10.3.2. Fintech
10.3.3. Media
10.3.4. E-Commerce
10.4. By Country (USD)
10.4.1. China
10.4.1.1. By Component
10.4.2. India
10.4.2.1. By Component
10.4.3. Japan
10.4.3.1. By Component
10.4.4. South Korea
10.4.4.1. By Component
10.4.5. ASEAN
10.4.5.1. By Component
10.4.6. Oceania
10.4.6.1. By Component
10.4.7. Rest of Asia Pacific
11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)
11.1. Amplitude Inc.
11.1.1. Overview
11.1.1.1. Key Management
11.1.1.2. Headquarters
11.1.1.3. Offerings/Business Segments
11.1.2. Key Details (Key details are consolidated data and not product/service specific)
11.1.2.1. Employee Size
11.1.2.2. Past and Current Revenue
11.1.2.3. Geographical Share
11.1.2.4. Business Segment Share
11.1.2.5. Recent Developments
11.2. Heap, Inc.
11.2.1. Overview
11.2.1.1. Key Management
11.2.1.2. Headquarters
11.2.1.3. Offerings/Business Segments
11.2.2. Key Details (Key details are consolidated data and not product/service specific)
11.2.2.1. Employee Size
11.2.2.2. Past and Current Revenue
11.2.2.3. Geographical Share
11.2.2.4. Business Segment Share
11.2.2.5. Recent Developments
11.3. Mixpanel
11.3.1. Overview
11.3.1.1. Key Management
11.3.1.2. Headquarters
11.3.1.3. Offerings/Business Segments
11.3.2. Key Details (Key details are consolidated data and not product/service specific)
11.3.2.1. Employee Size
11.3.2.2. Past and Current Revenue
11.3.2.3. Geographical Share
11.3.2.4. Business Segment Share
11.3.2.5. Recent Developments
11.4. Pendo.io
11.4.1. Overview
11.4.1.1. Key Management
11.4.1.2. Headquarters
11.4.1.3. Offerings/Business Segments
11.4.2. Key Details (Key details are consolidated data and not product/service specific)
11.4.2.1. Employee Size
11.4.2.2. Past and Current Revenue
11.4.2.3. Geographical Share
11.4.2.4. Business Segment Share
11.4.2.5. Recent Developments
11.5. Gainsight
11.5.1. Overview
11.5.1.1. Key Management
11.5.1.2. Headquarters
11.5.1.3. Offerings/Business Segments
11.5.2. Key Details (Key details are consolidated data and not product/service specific)
11.5.2.1. Employee Size
11.5.2.2. Past and Current Revenue
11.5.2.3. Geographical Share
11.5.2.4. Business Segment Share
11.5.2.5. Recent Developments
11.6. Hevo Data, Inc.
11.6.1. Overview
11.6.1.1. Key Management
11.6.1.2. Headquarters
11.6.1.3. Offerings/Business Segments
11.6.2. Key Details (Key details are consolidated data and not product/service specific)
11.6.2.1. Employee Size
11.6.2.2. Past and Current Revenue
11.6.2.3. Geographical Share
11.6.2.4. Business Segment Share
11.6.2.5. Recent Developments
11.7. Fullstory, Inc.
11.7.1. Overview
11.7.1.1. Key Management
11.7.1.2. Headquarters
11.7.1.3. Offerings/Business Segments
11.7.2. Key Details (Key details are consolidated data and not product/service specific)
11.7.2.1. Employee Size
11.7.2.2. Past and Current Revenue
11.7.2.3. Geographical Share
11.7.2.4. Business Segment Share
11.7.2.5. Recent Developments
11.8. Looker Data Science, Inc.
11.8.1. Overview
11.8.1.1. Key Management
11.8.1.2. Headquarters
11.8.1.3. Offerings/Business Segments
11.8.2. Key Details (Key details are consolidated data and not product/service specific)
11.8.2.1. Employee Size
11.8.2.2. Past and Current Revenue
11.8.2.3. Geographical Share
11.8.2.4. Business Segment Share
11.8.2.5. Recent Developments
11.9. Indicative Inc.
11.9.1. Overview
11.9.1.1. Key Management
11.9.1.2. Headquarters
11.9.1.3. Offerings/Business Segments
11.9.2. Key Details (Key details are consolidated data and not product/service specific)
11.9.2.1. Employee Size
11.9.2.2. Past and Current Revenue
11.9.2.3. Geographical Share
11.9.2.4. Business Segment Share
11.9.2.5. Recent Developments
11.10. PostHog, Inc.
11.10.1. Overview
11.10.1.1. Key Management
11.10.1.2. Headquarters
11.10.1.3. Offerings/Business Segments
11.10.2. Key Details (Key details are consolidated data and not product/service specific)
11.10.2.1. Employee Size
11.10.2.2. Past and Current Revenue
11.10.2.3. Geographical Share
11.10.2.4. Business Segment Share
11.10.2.5. Recent Developments

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