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Kefir Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032

Publisher Fortune Business Insights Pvt. Ltd.
Published May 01, 2025
Length 174 Pages
SKU # FOB20019513

Description

Growth Factors of Kefir Market

The global kefir market has been experiencing a remarkable growth trajectory, driven by a rising consumer interest in probiotic-rich foods and beverages. Kefir, a fermented milk drink, is known for its numerous health benefits, particularly in supporting digestive health. In recent years, as more people become aware of the importance of gut health, kefir has found its way into the diets of health-conscious consumers around the world. According to Fortune Business Insights, the kefir market, which was valued at USD 1.23 billion in 2019, is expected to reach USD 2.40 billion by 2032, growing at a compound annual growth rate (CAGR) of 5.39% during the forecast period.

Global Growth and Regional Dominance

One of the key drivers behind this growth is the increasing demand for probiotic foods. Probiotics are live microorganisms that provide health benefits when consumed in adequate amounts, particularly by improving the balance of beneficial bacteria in the gut. As consumers become more educated about gut microbiota and its role in boosting immunity, digestion, and overall health, the demand for probiotic drinks like kefir is surging.

Europe currently dominates the global kefir market, holding a significant market share of 53.23% in 2019. The region’s high demand for dairy products and growing consumer awareness of the health benefits of probiotics have made it a hotspot for kefir consumption. Countries such as Russia, Turkey, and the Scandinavian nations are traditional consumers of kefir, which has been a staple in these regions for centuries.

However, North America, particularly the United States, is also witnessing significant growth in the kefir market. The U.S. market is expected to grow substantially, with an estimated market value of USD 296.13 million by 2032. This growth is fueled by the rising popularity of health-conscious, probiotic-rich beverages and the increasing availability of plant-based and dairy-free kefir options. Innovations in the production of kefir, including the introduction of lactose-free and vegan variants, have made the product more appealing to a broader consumer base, further driving demand.

The Rise of Health-Conscious Consumers

As consumers become more health-conscious, the global kefir market is witnessing a shift in preferences towards healthier and more sustainable alternatives. The demand for organic, lactose-free, and flavored kefir options is on the rise. Lactose intolerance is common among a significant portion of the population, particularly in regions like Asia and Africa. This has led to a growing interest in dairy-free and lactose-free kefir alternatives, including those made from coconut water, almond milk, or soy.

Flavored kefir is also gaining popularity, with manufacturers experimenting with various fruit and herb infusions. These innovations are expanding the product’s appeal beyond traditional kefir drinkers and attracting a new generation of consumers looking for functional, nutritious beverages with unique flavors.

Emerging Markets and Regional Opportunities

While kefir has a long history in Eastern Europe and parts of Asia, it is still emerging in several other markets, including India. In India, kefir has gained popularity in recent years, especially among health-conscious consumers seeking probiotic-rich beverages. Although the Indian kefir market is still in its infancy, the global trends suggest substantial growth opportunities in this region. With the increasing awareness of gut health and probiotics, manufacturers are beginning to introduce kefir products tailored to the preferences and dietary requirements of Indian consumers.

India’s large and diverse consumer base, along with its growing middle class, presents a significant opportunity for brands looking to tap into the market. Additionally, the demand for dairy-free and vegan options aligns with the increasing number of plant-based and lactose-free consumers in India.

Future Prospects of the Kefir Market

Looking ahead, the kefir market is poised for continued growth. The increasing knowledge of the benefits of probiotics, along with new product innovations in organic, lactose-free, and flavored kefir variants, will continue to drive the market. The demand for kefir as a functional beverage, promoting gut health and overall wellness, is likely to remain strong.

As global consumer preferences shift towards healthier food and beverage options, kefir will continue to benefit from this trend. With the expansion of production techniques to cater to diverse dietary needs, kefir is expected to maintain its growth momentum and become a staple in the daily diet of health-conscious individuals worldwide.

ATTRIBUTE DETAILS

Study Period 2016-2027

Base Year 2019

Forecast Period 2020-2027

Historical Period 2016-2018

Unit Value (USD Billion)

By Product Type

Dairy-based

Non-dairy based

By Nature

Organic

Conventional

By Category

Flavored

Non-flavored

By Distribution Channel

Supermarkets/Hypermarkets

Convenience Stores

Specialty Stores

Online Retail

By Geography

North America

By Product Type

By Nature

By Category

By Distribution Channel

By Country

USA

By Product Type

Canada

By Product Type

Mexico

By Product Type

Europe

By Product Type

By Nature

By Category

By Distribution Channel

By Country

Germany

By Product Type

France

By Product Type

Italy

By Product Type

Spain

By Product Type

U.K.

By Product Type

Rest of Europe

By Product Type

Asia Pacific

By Product Type

By Nature

By Category

By Distribution Channel

By Country

China

By Product Type

India

By Product Type

Japan

By Product Type

Australia

By Product Type

Rest of Asia Pacific

By Product Type

South America

By Product Type

By Nature

By Category

By Distribution Channel

By Country

Brazil

By Product Type

Argentina

By Product Type

Rest of South America

By Product Type

Middle East & Africa

By Product Type

By Nature

By Category

By Distribution Channel

By Country

South Africa

By Product Type

UAE

By Product Type

Rest of the Middle East & Africa

By Product Type

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Table of Contents

174 Pages
1. Introduction
1.1. Research Scope
1.2. Market Segmentation
1.3. Research Methodology
1.4. Definitions and Assumptions
2. Executive Summary
3. Market Dynamics
3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
3.4. Emerging Trends
4. Key Insights
4.1. Overview of the Parent/Related Markets
4.2. Industry SWOT Analysis
4.3. Supply Chain and Regulatory Analysis
4.4. Recent Industry Developments - Policies, Partnerships, New Product Type Launches, and Mergers & Acquisitions
4.5. Qualitative Analysis (in relation to COVID-19)
4.5.1. Impact of COVID-19
4.5.2. Supply Chain Challenges
4.5.3. Potential Opportunities due to COVID-19
5. Global Kefir Market Analysis, Insights and Forecast, 2016-2027
5.1. Key Findings / Summary
5.2. Market Size Estimates and Forecast
5.2.1. By Product Type
5.2.1.1. Dairy-based
5.2.1.2. Non-dairy
5.2.2. By Nature
5.2.2.1. Organic
5.2.2.2. Conventional
5.2.3. By Category
5.2.3.1. Flavoured
5.2.3.2. Non-flavoured
5.2.4. By Distribution Channel
5.2.4.1. Supermarkets/Hypermarkets
5.2.4.2. Specialty Stores
5.2.4.3. Convenience Stores
5.2.4.4. Online Retail
5.2.4.5. Other Processed Foods
5.2.5. By Region
5.2.5.1. North America
5.2.5.2. Europe
5.2.5.3. Asia Pacific
5.2.5.4. South America
5.2.5.5. Middle East & Africa
6. North America Kefir Market Analysis, Insights and Forecast, 2016-2027
6.1. Key Findings / Summary
6.2. Market Size Estimates and Forecast
6.2.1. By Product Type
6.2.1.1. Dairy-based
6.2.1.2. Non-dairy
6.2.2. By Nature
6.2.2.1. Organic
6.2.2.2. Conventional
6.2.3. By Category
6.2.3.1. Flavoured
6.2.3.2. Non-flavoured
6.2.4. By Distribution Channel
6.2.4.1. Supermarkets/Hypermarkets
6.2.4.2. Specialty Stores
6.2.4.3. Convenience Stores
6.2.4.4. Online Retail
6.2.4.5. Other Processed Foods
6.2.5. By Country (Value)
6.2.5.1. U.S
6.2.5.1.1. By Product Type
6.2.5.1.1.1. Dairy-based
6.2.5.1.1.2. Non-dairy
6.2.5.2. Canada
6.2.5.2.1. By Product Type
6.2.5.2.1.1. Dairy-based
6.2.5.2.1.2. Non-dairy
6.2.5.3. Mexico
6.2.5.3.1. By Product Type
6.2.5.3.1.1. Dairy-based
6.2.5.3.1.2. Non-dairy
7. Europe Kefir Market Analysis, Insights and Forecast, 2016-2027
7.1. Key Findings / Summary
7.2. Market Size Estimates and Forecast
7.2.1. By Product Type
7.2.1.1. Dairy-based
7.2.1.2. Non-dairy
7.2.2. By Nature
7.2.2.1. Organic
7.2.2.2. Conventional
7.2.3. By Category
7.2.3.1. Flavoured
7.2.3.2. Non-flavoured
7.2.4. By Distribution Channel
7.2.4.1. Supermarkets/Hypermarkets
7.2.4.2. Specialty Stores
7.2.4.3. Convenience Stores
7.2.4.4. Online Retail
7.2.4.5. Other Processed Foods
7.2.5. By Country (Value)
7.2.5.1. Germany
7.2.5.1.1. By Product Type
7.2.5.1.1.1. Dairy-based
7.2.5.1.1.2. Non-dairy
7.2.5.2. France
7.2.5.2.1. By Product Type
7.2.5.2.1.1. Dairy-based
7.2.5.2.1.2. Non-dairy
7.2.5.3. Italy
7.2.5.3.1. By Product Type
7.2.5.3.1.1. Dairy-based
7.2.5.3.1.2. Non-dairy
7.2.5.4. U.K.
7.2.5.4.1. By Product Type
7.2.5.4.1.1. Dairy-based
7.2.5.4.1.2. Non-dairy
7.2.5.5. Spain
7.2.5.5.1. By Product Type
7.2.5.5.1.1. Dairy-based
7.2.5.5.1.2. Non-dairy
7.2.5.6. Rest of Europe
7.2.5.6.1. By Product Type
7.2.5.6.1.1. Dairy-based
7.2.5.6.1.2. Non-dairy
8. Asia Pacific Kefir Market Analysis, Insights and Forecast, 2016-2027
8.1. Key Findings / Summary
8.2. Market Size Estimates and Forecast
8.2.1. By Product Type
8.2.1.1. Dairy-based
8.2.1.2. Non-dairy
8.2.2. By Nature
8.2.2.1. Organic
8.2.2.2. Conventional
8.2.3. By Category
8.2.3.1. Flavoured
8.2.3.2. Non-flavoured
8.2.4. By Distribution Channel
8.2.4.1. Supermarkets/Hypermarkets
8.2.4.2. Specialty Stores
8.2.4.3. Convenience Stores
8.2.4.4. Online Retail
8.2.4.5. Other Processed Foods
8.2.5. By Country (Value)
8.2.5.1. China
8.2.5.1.1. By Product Type
8.2.5.1.1.1. Dairy-based
8.2.5.1.1.2. Non-dairy
8.2.5.2. India
8.2.5.2.1. By Product Type
8.2.5.2.1.1. Dairy-based
8.2.5.2.1.2. Non-dairy
8.2.5.3. Japan
8.2.5.3.1. By Product Type
8.2.5.3.1.1. Dairy-based
8.2.5.3.1.2. Non-dairy
8.2.5.4. Australia
8.2.5.4.1. By Product Type
8.2.5.4.1.1. Dairy-based
8.2.5.4.1.2. Non-dairy
8.2.5.5. Rest of Asia Pacific
8.2.5.5.1. By Product Type
8.2.5.5.1.1. Dairy-based
8.2.5.5.1.2. Non-dairy
9. South America Kefir Market Analysis, Insights and Forecast, 2016-2027
9.1. Key Findings / Summary
9.2. Market Size Estimates and Forecast
9.2.1. By Product Type
9.2.1.1. Dairy-based
9.2.1.2. Non-dairy
9.2.2. By Nature
9.2.2.1. Organic
9.2.2.2. Conventional
9.2.3. By Category
9.2.3.1. Flavoured
9.2.3.2. Non-flavoured
9.2.4. By Distribution Channel
9.2.4.1. Supermarkets/Hypermarkets
9.2.4.2. Specialty Stores
9.2.4.3. Convenience Stores
9.2.4.4. Online Retail
9.2.4.5. Other Processed Foods
9.2.5. By Country (Value)
9.2.5.1. Brazil
9.2.5.1.1. By Product Type
9.2.5.1.1.1. Dairy-based
9.2.5.1.1.2. Non-dairy
9.2.5.2. Argentina
9.2.5.2.1. By Product Type
9.2.5.2.1.1. Dairy-based
9.2.5.2.1.2. Non-dairy
9.2.5.3. Rest of South America
9.2.5.3.1. By Product Type
9.2.5.3.1.1. Dairy-based
9.2.5.3.1.2. Non-dairy
10. Middle East & Africa Kefir Market Analysis, Insights and Forecast, 2016-2027
10.1. Key Findings / Summary
10.2. Market Size Estimates and Forecast
10.2.1. By Product Type
10.2.1.1. Dairy-based
10.2.1.2. Non-dairy
10.2.2. By Nature
10.2.2.1. Organic
10.2.2.2. Conventional
10.2.3. By Category
10.2.3.1. Flavoured
10.2.3.2. Non-flavoured
10.2.4. By Distribution Channel
10.2.4.1. Supermarkets/Hypermarkets
10.2.4.2. Specialty Stores
10.2.4.3. Convenience Stores
10.2.4.4. Online Retail
10.2.4.5. Other Processed Foods
10.2.5. By Country (Value)
10.2.5.1. South Africa
10.2.5.1.1. By Product Type
10.2.5.1.1.1. Dairy-based
10.2.5.1.1.2. Non-dairy
10.2.5.2. UAE
10.2.5.2.1. By Product Type
10.2.5.2.1.1. Dairy-based
10.2.5.2.1.2. Non-dairy
10.2.5.3. Rest of Middle East & Africa
10.2.5.3.1. By Product Type
10.2.5.3.1.1. Dairy-based
10.2.5.3.1.2. Non-dairy
11. Competitive Matrix
11.1. Business Strategies Adopted by Leading Players
11.2. Global Kefir Market Revenue Share/Ranking Analysis, By Key Manufacturer, 2019
12. Company Profiles
12.1. Lifeway Foods, Inc.
12.1.1. Overview
12.1.2. Description
12.1.3. Product Type Portfolio
12.1.4. Financials (Data as available in public domain and/or on paid databases)
12.1.5. Recent Developments
12.2. Danone S.A.
12.2.1. Overview
12.2.2. Description
12.2.3. Product Type Portfolio
12.2.4. Financials (Data as available in public domain and/or on paid databases)
12.2.5. Recent Developments
12.3. Nestle S.A.
12.3.1. Overview
12.3.2. Description
12.3.3. Product Type Portfolio
12.3.4. Financials (Data as available in public domain and/or on paid databases)
12.3.5. Recent Developments
12.4. The Hain Celestial Group, Inc.
12.4.1. Overview
12.4.2. Description
12.4.3. Product Type Portfolio
12.4.4. Financials (Data as available in public domain and/or on paid databases)
12.4.5. Recent Developments
12.5. Boutiful Dairy Limited
12.5.1. Overview
12.5.2. Description
12.5.3. Product Type Portfolio
12.5.4. Financials (Data as available in public domain and/or on paid databases)
12.5.5. Recent Developments
12.6. Green Valley Creamery
12.6.1. Overview
12.6.2. Description
12.6.3. Product Type Portfolio
12.6.4. Financials (Data as available in public domain and/or on paid databases)
12.6.5. Recent Developments
12.7. Fresh Made Dairy
12.7.1. Overview
12.7.2. Description
12.7.3. Product Type Portfolio
12.7.4. Financials (Data as available in public domain and/or on paid databases)
12.7.5. Recent Developments
12.8. Maple Hill Creamery, LLC
12.8.1. Overview
12.8.2. Description
12.8.3. Product Type Portfolio
12.8.4. Financials (Data as available in public domain and/or on paid databases)
12.8.5. Recent Developments
12.9. Emmi AG
12.9.1. Overview
12.9.2. Description
12.9.3. Product Type Portfolio
12.9.4. Financials (Data as available in public domain and/or on paid databases)
12.9.5. Recent Developments
12.10. The Icelandic Milk & Skyr Corp.
12.10.1. Overview
12.10.2. Description
12.10.3. Product Type Portfolio
12.10.4. Financials (Data as available in public domain and/or on paid databases)
12.10.5. Recent Developments
13. Appendix

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