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Television Broadcasting

Publisher First Research, Inc.
Published Jul 14, 2025
SKU # FRRS20188459

Description

Brief Excerpt from Industry Overview Chapter:

Companies in this industry broadcast television programs to the public. The major US broadcast TV networks, often referred to as the Big Four, are ABC, CBS, Fox, and NBC; leading companies based outside the US include the BBC (UK), NHK World - Japan (Japan), ProSiebenSat1 Media (Germany), and RTL Group (Luxembourg).

COMPETITIVE LANDSCAPE

Advertising spending, program popularity, and consumer demographics drive demand. The profitability of individual companies depends on programming mix and efficient operations. Large companies have advantages of economies of scale in production and distribution. Small companies can compete effectively with special programming that attracts a targeted audience. The US industry is highly concentrated: the top 50 companies account for more than 90% of revenue.

PRODUCTS, OPERATIONS & TECHNOLOGY

Advertising for television air time for national and regional advertising for about 40%, followed by network compensation at 19% and local advertising (15%).

Table of Contents

Industry Overview
Quarterly Industry Update
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

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