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Global Facial Tissues Market Size Study, By Type (Regular, Infused), By Packaging (Box, Packet), By Ply Count (1-Ply, 2-Ply, 3-Ply & Multi-Ply), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Pharmacies & Drug Stores, E-commerce

Publisher Factview Research
Published Oct 03, 2025
Length 285 Pages
SKU # FAVR20464126

Description

The Global Facial Tissues Market is valued at approximately USD 8.04 billion in 2024 and is anticipated to grow with a CAGR of 4.6% over the forecast period 2025-2034. Rising consumer awareness of hygiene and cleanliness, combined with the increasing adoption of convenient, disposable, and eco-friendly solutions, is significantly fueling the demand for facial tissues worldwide. The post-pandemic era has reinforced the importance of personal hygiene, making facial tissues an essential commodity in households, offices, healthcare facilities, and hospitality establishments.

The expansion of urban populations, rising disposable incomes, and changing consumer lifestyles have contributed to increased spending on premium and value-added facial tissue products. These include hypoallergenic, infused, and biodegradable tissues, catering to diverse consumer preferences. The growing hospitality, healthcare, and travel industries have also contributed significantly to the increased consumption of facial tissues. Frequent product innovation, sustainable material sourcing, and aesthetic packaging further enhance the market's appeal, attracting a broader consumer base.

Eco-conscious consumer behavior is shaping the facial tissues market, with sustainable, biodegradable, and FSC-certified products gaining traction. Leading manufacturers are integrating sustainability into their production processes by using recycled paper pulp, bamboo-based tissues, and plastic-free packaging. In addition, e-commerce has emerged as a major sales channel, offering consumers a wider variety of choices, subscription-based purchases, and doorstep delivery. The increasing availability of facial tissues on online platforms has contributed to market growth by offering discounted pricing and convenience.

The Asia-Pacific region dominates the market, driven by rapid urbanization, rising disposable incomes, and growing awareness of hygiene in China, India, Japan, and South Korea. Meanwhile, North America and Europe continue to witness strong demand for premium facial tissues, sustainability-driven innovation, and increased penetration of online retail. The Middle East & Africa and Latin American markets are also expected to experience steady growth, fueled by expanding retail infrastructure and higher spending on hygiene products.

Major Market Players Included in This Report Are:
  • KCWW (Kimberly-Clark)
  • Procter & Gamble
  • Georgia-Pacific
  • Essity Aktiebolag
  • WEPA Hygieneprodukte GmbH
  • Irving Consumer Products Limited
  • Cottonsoft
  • Hearttex
  • Seventh Generation Inc.
  • Industrie Cartarie Tronchetti S.p.A.
  • Clearwater Paper Corporation
  • Kruger Products Inc.
  • Yuen Foong Yu Consumer Products
  • Sofidel Group
  • Vinda International Holdings Limited
The Detailed Segments and Sub-Segments of the Market Are Explained Below:

By Type:
  • Regular
  • Infused
By Packaging:
  • Box
  • Packet
By Ply Count:
  • 1-Ply
  • 2-Ply
  • 3-Ply and Multi-Ply
By Distribution Channel:
  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Pharmacies & Drug Stores
  • E-commerce
  • Others
By Region:

North America:
  • U.S.
  • Canada
  • Mexico
Europe:
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe
Asia Pacific:
  • China
  • India
  • Japan
  • South Korea
  • Australia & New Zealand
  • Rest of Asia Pacific
Latin America:
  • Brazil
  • Argentina
  • Rest of Latin America
Middle East & Africa:
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of Middle East & Africa
Years Considered for the Study Are as Follows:
  • Historical Year – 2022
  • Base Year – 2024
  • Forecast Period – 2024 to 2034
Key Takeaways:
  • Market Estimates & Forecast for 10 years (2022-2034)
  • Annualized Revenue and Regional Level Analysis for Each Market Segment
  • Detailed Geographical Landscape Analysis with Country-Level Market Insights
  • Competitive Landscape, Market Share Analysis & Key Business Strategies
  • Demand-Supply Analysis & Future Market Outlook
  • Key Investment Opportunities & Emerging Trends in the Facial Tissues Industry
  • Regulatory Landscape & Impact on Market Growth

Table of Contents

285 Pages
Chapter 1. Global Facial Tissues Market Executive Summary
1.1. Global Facial Tissues Market Size & Forecast (2024-2034)
1.2. Regional Summary
1.3. Segmental Summary
1.3.1. By Type
1.3.2. By Packaging
1.3.3. By Ply Count
1.3.4. By Distribution Channel
1.4. Key Trends
1.5. Recession Impact
1.6. Industry Metrics
1.7. Investment Analysis
1.8 .Investment Rationale
1.9. Analyst Recommendation & Conclusion
Chapter 2. Global Facial Tissues Market Definition and Research Assumptions
2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
2.3.1. Inclusion & Exclusion
2.3.2. Limitations
2.3.3. Supply Side Analysis
2.3.3.1. Availability
2.3.3.2. Infrastructure
2.3.3.3. Regulatory Environment
2.3.3.4. Market Competition
2.3.3.5. Economic Viability (Consumer’s Perspective)
2.3.4. Demand Side Analysis
2.3.4.1. Regulatory Frameworks
2.3.4.2. Technological Advancements
2.3.4.3. Environmental Considerations
2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates
Chapter 3. Global Facial Tissues Market Dynamics
3.1. Market Drivers
3.1.1. Increasing consumer awareness regarding hygiene and personal care
3.1.2. Expansion of e-commerce and digital retail channels
3.1.3. Growing demand for eco-friendly and sustainable tissue products
3.2. Market Challenges
3.2.1. Fluctuations in raw material costs affecting production
3.2.2. Environmental concerns over deforestation and waste generation
3.3. Market Opportunities
3.3.1. Technological advancements in tissue production and biodegradable packaging
3.3.2. Increasing demand from hospitality, healthcare, and travel sectors
3.3.3. Growth potential in emerging markets with rising disposable incomes
Chapter 4. Global Facial Tissues Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model
4.1.7. Porter’s 5 Force Impact Analysis
4.2. PESTEL Analysis
4.2.1. Political Factors
4.2.2. Economic Factors
4.2.3. Social Factors
4.2.4. Technological Factors
4.2.5. Environmental Factors
4.2.6. Legal Factors
4.3. Top Investment Opportunities
4.4. Top Winning Strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendations & Conclusion
Chapter 5. Global Facial Tissues Market Size & Forecasts by Type (2024-2034)
5.1. Segment Dashboard
5.2. Global Facial Tissues Market: By Type Revenue Trend Analysis, 2022 & 2032 (USD Million)
5.2.1. Regular
5.2.2. Infused
Chapter 6. Global Facial Tissues Market Size & Forecasts by Packaging (2024-2034)
6.1. Segment Dashboard
6.2. Global Facial Tissues Market: By Packaging Revenue Trend Analysis, 2022 & 2032 (USD Million)
6.2.1. Box
6.2.2. Packet
Chapter 7. Global Facial Tissues Market Size & Forecasts by Ply Count (2024-2034)
7.1. Segment Dashboard
7.2. Global Facial Tissues Market: By Ply Count Revenue Trend Analysis, 2022 & 2032 (USD Million)
7.2.1. 1-Ply
7.2.2. 2-Ply
7.2.3. 3-Ply & Multi-Ply
Chapter 8. Global Facial Tissues Market Size & Forecasts by Distribution Channel (2024-2034)
8.1. Segment Dashboard
8.2. Global Facial Tissues Market: By Distribution Channel Revenue Trend Analysis, 2022 & 2032 (USD Million)
8.2.1. Supermarkets & Hypermarkets
8.2.2. Convenience Stores
8.2.3. Pharmacies & Drug Stores
8.2.4. E-commerce
8.2.5. Others
Chapter 9. Global Facial Tissues Market Size & Forecasts by Region (2024-2034)
9.1. North America Facial Tissues Market
9.1.1. U.S. Facial Tissues Market
9.1.2. Canada Facial Tissues Market
9.1.3. Mexico Facial Tissues Market
9.2. Europe Facial Tissues Market
9.2.1. UK Facial Tissues Market
9.2.2. Germany Facial Tissues Market
9.2.3. France Facial Tissues Market
9.2.4. Italy Facial Tissues Market
9.2.5. Spain Facial Tissues Market
9.2.6. Rest of Europe Facial Tissues Market
9.3. Asia Pacific Facial Tissues Market
9.3.1. China Facial Tissues Market
9.3.2. India Facial Tissues Market
9.3.3. Japan Facial Tissues Market
9.3.4. South Korea Facial Tissues Market
9.3.5. Australia & New Zealand Facial Tissues Market
9.3.6. Rest of Asia Pacific Facial Tissues Market
9.4. Latin America Facial Tissues Market
9.4.1. Brazil Facial Tissues Market
9.4.2. Argentina Facial Tissues Market
9.4.3. Rest of Latin America Facial Tissues Market
9.5. Middle East & Africa Facial Tissues Market
9.5.1. Saudi Arabia Facial Tissues Market
9.5.2. UAE Facial Tissues Market
9.5.3. South Africa Facial Tissues Market
9.5.4. Rest of Middle East & Africa Facial Tissues Market
Chapter 10. Competitive Intelligence
10.1. Key Company SWOT Analysis
10.1.1. KCWW (Kimberly-Clark)
10.1.2. Procter & Gamble
10.1.3. Georgia-Pacific
10.2. Top Market Strategies
10.3. Company Profiles
10.3.1. Essity Aktiebolag
10.3.2. WEPA Hygieneprodukte GmbH
10.3.3. Irving Consumer Products Limited
10.3.4. Cottonsoft
10.3.5. Hearttex
10.3.6. Seventh Generation Inc.
10.3.7. Industrie Cartarie Tronchetti S.p.A.
10.3.8. Clearwater Paper Corporation
10.3.9. Kruger Products Inc.
10.3.10. Yuen Foong Yu Consumer Products
Chapter 11. Research Process
11.1. Research Process
11.1.1. Data Mining
11.1.2. Analysis
11.1.3. Market Estimation
11.1.4. Validation
11.1.5. Publishing
11.2. Research Attributes

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