Wellness Tourism Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The global wellness tourism market size reached around USD 896.73 Billion in 2024. The market is projected to grow at a CAGR of 7.00% between 2025 and 2034 to reach nearly USD 1764.00 Billion by 2034.

Market Segmentation

Wellness tourism promotes good health and well-being through physical, psychological, and mental activities. While well-being tourism is often compared to medical tourism, as visitors are driven by the health interests of the public, wellness tourists are cautious, often concentrating on prevention and medical tourists are committed to improving or preserving health and quality of life.

Based on type, the wellness tourism market can be divided into:

• Domestic
• International

On the basis of activity, the wellness tourism market is segmented into:

• Beauty and Anti-Ageing
• Health and Nutrition
• Fitness and Weight Management
• Preventive and Personalised Medicine
• Complementary and Alternative Medicine
• Spa Industry
• Workplace Wellness
• Others

The industry can be broadly categorised on the basis of its purpose into:

• Primary
• Secondary

The EMR report looks into the regional markets of wellness tourism like:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Market Analysis

The enhancement of ecotourism , cultural tourism, and sports tourism is likely to create many new opportunities for the market. Hectic work schedules and sedentary lifestyles combined with the lack of physical activities have led to increased cases of certain lifestyle related diseases, like diabetes, obesity, and high cholesterol levels. Secondary activities are the leading segment, whereas primary segment is expected to witness a faster growth in the coming years. Activities of secondary tourism include visitors seeking relaxation while it is not the main motivation of the visit. Healthy exercise, spa treatments, and experiences of mind and body are applied to leisure or business trips in the secondary tourism segment. Domestic service is the leading type in the industry.

Competitive Landscape

The report presents a detailed analysis of the following key players in the global wellness tourism market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

• Intercontinental Hotels Group
• Marriott International, Inc.
• Hilton Worldwide Holdings, Inc.
• Accor SA
• Wyndham Hotels & Resorts, Inc.
• Hyatt Hotels Corporation
• Red Carnation Hotels Ltd.
• Others

The EMR report gives an in-depth insight into the wellness tourism market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

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Wellness Tourism Market Report Snapshots

Wellness Tourism Companies
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