Report cover image

Vietnam Sanitary Ware and Bathroom Accessories Market Size and Share - Outlook Report, Forecast Trends and Growth Analysis (2025-2034)

Published Aug 13, 2025
Length 149 Pages
SKU # EMAR20436385

Description

The Vietnam sanitary ware and bathroom accessories market value reached USD 613.04 Million in 2024 . The industry is further expected to grow in the forecast period of 2025-2034 at a CAGR of 6.40% to reach USD 1140.00 Million by 2034 owing to changing lifestyles and growing per capita income of individuals.

Vietnam Sanitary Ware and Bathroom Accessories Market Growth

The Vietnam sanitary ware and bathroom accessories market is being driven by economic growth, increasing demand for concept bathrooms, rising disposable income, and the development of residential areas. The introduction of new styles of concept bathrooms and eco-friendly sanitary ware is further fuelling the growth of the Vietnam sanitary ware and bathroom accessories industry.

Moreover, technological advancements in water saving and sustainable material for sanitary ware are boosting the demand for the product. Also, rising construction activities and a growing shift from unbranded to branded products are other factors leading to the Vietnam sanitary ware and bathroom accessories demand growth.

Key Trends and Developments

The Vietnam sanitary ware and bathroom accessories market expansion is fuelled by urbanisation and infrastructure growth, increasing disposable incomes and changing consumer preferences, and the rise of e-commerce and online sales.

November 2024

Vietnam's Ministry of Construction issued Circular No. 10/2024/TT-BXD, effective December 16, 2024, to address unfair competition and improve building materials' quality. The circular categorises products into two groups, strengthening quality control, penalising substandard goods, and aiming to boost domestic and international confidence in Vietnam’s building materials market.

November 2024

Hoa Sen Home became Vietnam's leading building materials and furniture supermarket chain, operating 115 supermarkets and over 300 stores nationwide. It offers a wide range of products, from basic building materials to furniture. The company is known for its exceptional customer service and strong supplier partnerships.

March 2024

Japanese sanitary ware firm TOTO opened a USD 67.7 million faucet factory in Vinh Phuc, northern Vietnam. The 10-hectare plant, with an annual capacity of 1.2 million products, focuses on sustainable development, using solar power and energy-efficient air conditioning. This expansion complements TOTO's existing factories in Hanoi and Hung Yen.

August 2022

Indian and Vietnamese business executives in the building materials sector met in HCM City to strengthen ties. India, the second-largest ceramic tile producer globally, showed interest in exporting, investing, and producing in Vietnam. Trade between the two countries reached USD 13.2 billion, with further growth targeted.

Urbanisation and Infrastructure is Impacting the Vietnam Sanitary Ware and Bathroom Accessories Market Revenue

Vietnam’s rapid urbanisation and ongoing infrastructure development have significantly boosted the demand for modern housing and commercial spaces. As new urban centres arise, the need for advanced sanitary ware and bathroom accessories has surged, particularly in newly constructed homes, hotels, and commercial buildings. This has led to market expansion, exemplified by Cotto, Thailand’s leading sanitary ware brand, showcasing sustainable products at Vietbuild 2023, including eco-friendly toilets and faucets, emphasising its commitment to water conservation and carbon emission reduction.

Rising Disposable Incomes and Consumer Preferences is Fueling Vietnam Sanitary Ware and Bathroom Accessories Market Growth

As Vietnam’s disposable income increases, consumers are opting for higher-quality sanitary ware and bathroom accessories, focusing more on luxury, hygiene, and aesthetics. Urban areas are particularly seeing a rise in demand for smart toilets, designer sinks, and premium showers. In fiscal year 2022, Japan's TOTO recorded significant growth in Vietnam, with a 38% profit increase, driven by strong domestic demand recovery and expansion of production facilities. This reflects the market’s shift towards premium products as consumer preferences evolve.

Growth of E-commerce and Online Sales is Boosting Opportunities in the Vietnam Sanitary Ware and Bathroom Accessories Market Growth

The rise of e-commerce has played a crucial role in the growth of Vietnam’s sanitary ware and bathroom accessories market. With online shopping becoming more popular, consumers can easily compare products, check reviews, and access a wider range of options, increasing competition among suppliers. In October 2023, Solex High-Tech, a Chinese electronics manufacturer, announced a USD 50 million investment in its first overseas plant in Vietnam, aiming to boost production capacity, strengthen competitiveness, and expand overseas orders, capitalising on this growing trend.

Technological Advancements is Shaping the Vietnam Sanitary Ware and Bathroom Accessories Market Dynamics and Trends

Technological innovations are significantly transforming Vietnam's sanitary ware market, with products like smart toilets, self-cleaning systems, and touchless faucets enhancing convenience, hygiene, and energy efficiency. In March 2024, Duravit opened its first flagship showroom in Vietnam, showcasing a unique collaboration with fashion designer Lý Quí Khánh. This partnership highlighted a fusion of Vietnamese ceramic artistry and luxury bathroom design, reflecting the growing demand for both functionality and aesthetic value in modern bathroom products.

Vietnam Sanitary Ware and Bathroom Accessories Market Analysis

Vietnam sanitary ware and bathroom accessories market dynamics and trends are thriving due to its affordable, high-quality products featuring modern designs and eco-friendly elements. Local production enhances delivery speed and customization, catering to the rising demand fuelled by the expanding construction and real estate industries.

Vietnam Sanitary Ware and Bathroom Accessories Industry Outlook

In 2021, an industry report highlighted that Vietnam had over 16.7 million households in rural areas, vastly outnumbering the urban household count. The total number of households in the country surpassed 27 million, underscoring the significant rural population compared to urban centres. Between 2002 and 2022, Vietnam’s GDP per capita surged 3.6 times to USD 4,179, while the poverty rate fell from 14 per cent in 2010 to 5.7 per cent in 2023. According to the World Bank, Vietnam’s per capita income hit USD 4,346.8 in 2023, boosting the Vietnam sanitary ware and bathroom accessories market revenue.

The real estate market also saw notable activity. A total of 42 commercial housing projects, comprising approximately 15,966 units, were completed. Additionally, five social housing projects launched 850 apartments, and 17 hospitality and condotel projects were finalized. In Ho Chi Minh City, the housing supply recorded 16,895 units in 2020, 14,443 units in 2021, and 12,147 units in 2022, with a slight improvement to 15,020 units in the first nine months of 2023.

The high-end housing segment in Ho Chi Minh City dominated the market, accounting for 70% in 2020, 72% in 2021, 78.2% in 2022, and 66.37% in the first three quarters of 2023. In contrast, only 163 affordable apartments were launched in 2020, accounting for just 1%, with no additional affordable units introduced since then. This drives the Vietnam sanitary ware and bathroom accessories industry revenue, as cost-effective products that fit budget constraints while ensuring quality become crucial.

Vietnam Sanitary Ware and Bathroom Accessories Industry Segmentation

“Vietnam Sanitary Ware and Bathroom Accessories Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type
  • Toilet/Water closet
  • Washbasin
  • Pedestal
  • Cistern
  • Faucets
  • Showers
  • Others
Market Breakup by Material
  • Ceramic
  • Pressed Metal
  • Acrylic Plastic & Perspex
  • Others
Vietnam Sanitary Ware and Bathroom Accessories Market Share

Modern toilets improve hygiene with self-cleaning and bidet functions, and their water-saving technologies lower utility costs and environmental impact. Ergonomic designs enhance comfort and usability, while durable materials contribute to longevity, thus, boosting demand in the Vietnam sanitary ware and bathroom accessories market.

In the Vietnam sanitary ware and bathroom accessories industry growth, washbasins play a significant role by providing aesthetic value with diverse designs and finishes. They also enhance functionality with features such as integrated storage and ergonomic height while incorporating water-saving faucets. Their durability, crafted from high-quality materials, and ease of cleaning ensure low maintenance and extended longevity.

Leading Companies in the Vietnam Sanitary Ware and Bathroom Accessories Market

The Vietnam sanitary ware and bathroom accessories market key players specialise in designing, producing, and distributing a diverse range of bathroom products, including ceramic sanitary ware, faucets, bathtubs, and accessories. These companies have built a solid reputation for offering durable, stylish, and environmentally friendly products that adhere to international standards. With a strong emphasis on innovation, they consistently improve product designs and manufacturing processes to meet the changing needs and preferences of consumers.

Vietnam Caesar Sanitary Equipment Joint Stock Company

Headquartered in Hanoi, Vietnam, Vietnam Caesar Sanitary Equipment Joint Stock Company was established in 1993. The company is a leading manufacturer of sanitary ware, offering a wide range of products such as faucets, toilets, and bathroom accessories. Known for its innovation, Caesar focuses on providing high-quality, durable solutions.

Gessi S.p.A.

Founded in 1992, Gessi S.p.A. is headquartered in Omegna, Italy. The company specialises in the design and manufacture of luxury bathroom products, including taps, shower systems, and sanitary accessories. Gessi is renowned for its high-end, innovative designs and commitment to sustainability and quality in the global bathroom sector.

Innoci Viet Nam Co., Ltd.

Innoci Viet Nam Co., Ltd. was established in 2010 and is based in Ho Chi Minh City, Vietnam. The company provides a range of sanitary products, including faucets, bathroom accessories, and wellness systems. Known for integrating advanced technology and design, Innoci aims to cater to both residential and commercial sectors.

Italisa (Vietnam) Co., Ltd.

Italisa (Vietnam) Co., Ltd. was founded in 2004, with its headquarters in Ho Chi Minh City, Vietnam. The company is known for importing and distributing high-quality Italian sanitary ware and bathroom accessories. Italisa focuses on offering premium, stylish solutions for modern bathrooms, targeting both residential and commercial markets in Vietnam.

Other key players in the Vietnam sanitary ware and bathroom accessories market report are Jaquar Vietnam, CAESAR Bathroom, Grelli Sanitary Ware, ROCA Sanitario, S.A., Toto Vietnam Co.,Ltd., Viglacera Corporation- JSC, LIXIL VINA Co., Ltd (LIXIL Corporation), and Viet Ceramics International Joint Stock Company, among others.

Table of Contents

149 Pages
1 Executive Summary
1.1 Market Size 2024-2025
1.2 Market Growth 2025(F)-2034(F)
1.3 Key Demand Drivers
1.4 Key Players and Competitive Structure
1.5 Industry Best Practices
1.6 Recent Trends and Developments
1.7 Industry Outlook
2 Market Overview and Stakeholder Insights
2.1 Market Trends
2.2 Key Verticals
2.3 Key Regions
2.4 Supplier Power
2.5 Buyer Power
2.6 Key Market Opportunities and Risks
2.7 Key Initiatives by Stakeholders
3 Economic Summary
3.1 GDP Outlook
3.2 GDP Per Capita Growth
3.3 Inflation Trends
3.4 Democracy Index
3.5 Gross Public Debt Ratios
3.6 Balance of Payment (BoP) Position
3.7 Population Outlook
3.8 Urbanisation Trends
4 Country Risk Profiles
4.1 Country Risk
4.2 Business Climate
5 Vietnam Sanitary Ware and Bathroom Accessories Market Analysis
5.1 Key Industry Highlights
5.2 Vietnam Sanitary Ware and Bathroom Accessories Historical Market (2018-2024)
5.3 Vietnam Sanitary Ware and Bathroom Accessories Market Forecast (2025-2034)
5.4 Vietnam Sanitary Ware and Bathroom Accessories Market by Product Type
5.4.1 Toilet/Water Closet
5.4.1.1 Historical Trend (2018-2024)
5.4.1.2 Forecast Trend (2025-2034)
5.4.2 Wash Basin
5.4.2.1 Historical Trend (2018-2024)
5.4.2.2 Forecast Trend (2025-2034)
5.4.3 Pedestal
5.4.3.1 Historical Trend (2018-2024)
5.4.3.2 Forecast Trend (2025-2034)
5.4.4 Cistern
5.4.4.1 Historical Trend (2018-2024)
5.4.4.2 Forecast Trend (2025-2034)
5.4.5 Faucets
5.4.5.1 Historical Trend (2018-2024)
5.4.5.2 Forecast Trend (2025-2034)
5.4.6 Showers
5.4.6.1 Historical Trend (2018-2024)
5.4.6.2 Forecast Trend (2025-2034)
5.4.7 Others
5.5 Vietnam Sanitary Ware and Bathroom Accessories Market by Material
5.5.1 Ceramic
5.5.1.1 Historical Trend (2018-2024)
5.5.1.2 Forecast Trend (2025-2034)
5.5.2 Pressed Metal
5.5.2.1 Historical Trend (2018-2024)
5.5.2.2 Forecast Trend (2025-2034)
5.5.3 Acrylic Plastic & Perspex
5.5.3.1 Historical Trend (2018-2024)
5.5.3.2 Forecast Trend (2025-2034)
5.5.4 Others
6 Market Dynamics
6.1 SWOT Analysis
6.1.1 Strengths
6.1.2 Weaknesses
6.1.3 Opportunities
6.1.4 Threats
6.2 Porter’s Five Forces Analysis
6.2.1 Supplier’s Power
6.2.2 Buyer’s Power
6.2.3 Threat of New Entrants
6.2.4 Degree of Rivalry
6.2.5 Threat of Substitutes
6.3 Key Indicators for Demand
6.4 Key Indicators for Price
7 Value Chain Analysis
8 Competitive Landscape
8.1 Supplier Selection
8.2 Key Global Players
8.3 Key Regional Players
8.4 Key Player Strategies
8.5 Company Profiles
8.5.1 Vietnam Caesar Sanitary Equipment Joint Stock Company
8.5.1.1 Company Overview
8.5.1.2 Product Portfolio
8.5.1.3 Demographic Reach and Achievements
8.5.1.4 Certifications
8.5.2 Gessi S.p.A.
8.5.2.1 Company Overview
8.5.2.2 Product Portfolio
8.5.2.3 Demographic Reach and Achievements
8.5.2.4 Certifications
8.5.3 Innoci Viet Nam Co., Ltd
8.5.3.1 Company Overview
8.5.3.2 Product Portfolio
8.5.3.3 Demographic Reach and Achievements
8.5.3.4 Certifications
8.5.4 Italisa (Vietnam) Co., Ltd
8.5.4.1 Company Overview
8.5.4.2 Product Portfolio
8.5.4.3 Demographic Reach and Achievements
8.5.4.4 Certifications
8.5.5 Jaquar Vietnam
8.5.5.1 Company Overview
8.5.5.2 Product Portfolio
8.5.5.3 Demographic Reach and Achievements
8.5.5.4 Certifications
8.5.6 CAESAR Bathroom
8.5.6.1 Company Overview
8.5.6.2 Product Portfolio
8.5.6.3 Demographic Reach and Achievements
8.5.6.4 Certifications
8.5.7 Grelli Sanitary Ware
8.5.7.1 Company Overview
8.5.7.2 Product Portfolio
8.5.7.3 Demographic Reach and Achievements
8.5.7.4 Certifications
8.5.8 ROCA Sanitario, S.A.
8.5.8.1 Company Overview
8.5.8.2 Product Portfolio
8.5.8.3 Demographic Reach and Achievements
8.5.8.4 Certifications
8.5.9 Toto Vietnam Co.,Ltd.
8.5.9.1 Company Overview
8.5.9.2 Product Portfolio
8.5.9.3 Demographic Reach and Achievements
8.5.9.4 Certifications
8.5.10 Viglacera Corporation- JSC
8.5.10.1 Company Overview
8.5.10.2 Product Portfolio
8.5.10.3 Demographic Reach and Achievements
8.5.10.4 Certifications
8.5.11 LIXIL VINA Co., Ltd (LIXIL Corporation)
8.5.11.1 Company Overview
8.5.11.2 Product Portfolio
8.5.11.3 Demographic Reach and Achievements
8.5.11.4 Certifications
8.5.12 Viet Ceramics International Joint Stock Company
8.5.12.1 Company Overview
8.5.12.2 Product Portfolio
8.5.12.3 Demographic Reach and Achievements
8.5.12.4 Certifications
8.5.13 Others
How Do Licenses Work?
Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.