Vietnam E-Commerce Market Report and Forecast 2025-2034

The Vietnam e-commerce market reached approximately USD 13.10 Billion in 2024. The market is projected to grow at a CAGR of 12.40% between 2025 and 2034, reaching a value of around USD 42.16 Billion by 2034.

Vietnam E-Commerce Market Growth

The presence of progressive policies set out by the government is aiding the growth of the e-commerce market in Vietnam. In May 2020, the Government approved a national e-Commerce development master plan, which has encouraged the use of e-commerce in businesses and consumers, reduced the gap between major cities and localities, developed a sustainable virtual market, and improved cross-border online trading.

Additionally, the government is promoting a non-cash payment community intending to increase cashless payment to more than 50% by 2025. Furthermore, the increasing middle-class population of Vietnam and increasing disposable income are providing significant opportunities for the expansion of the e-commerce market.

In 2023, the total revenue from business-to-consumer (B2C) transactions on registered e-commerce platforms in the country reached VND 498.9 quadrillion (USD 20.1 billion). Of these, the revenue of the major e-commerce platforms in Vietnam which includes Shopee, Lazada, Tiki, Sendo, and TikTok Shop reached USD 9.4 billion, stating an increase of 53.4% compared to 2022.

Vietnam E-Commerce Industry Segmentation

Vietnam E-Commerce Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

Business to Consumer (B2C)
Business to Business (B2B)

Market Breakup by Industry

Beauty and Personal Care
Fashion and Apparel
Consumer Electronics
Food and Beverage
Health and Wellness
Home Decor
Household Consumables
Others

Vietnam E-Commerce Market Share

Hanoi, a city in Vietnam witnessed a revenue of USD 3.1 billion, amounting to a 33% market share and a 44% increase year-on-year. The city is engaged in promoting online consumer activities and aims to encourage 53% of its population to shop online.  Morever, in 2024, Hanoi aims for business-to-consumer (B2C) e-commerce sales to make up 13% of its total retail sales of goods and consumer services. The city also targets a 48% cashless rate for e-commerce payments and aims for 69% of online transactions to utilise e-invoicing. Embracing cashless payments aligns with the growth of the digital economy and e-commerce sector in Vietnam.

Leading Companies in Vietnam E-Commerce Market

Market players are actively investing in technological developments and are improving the quality of products and services, to cater to the changing consumer behaviours.

Tiki Corp
Shopee Pte. Ltd.
Lazada Group
Nguyen Kim Trading Joint Stock Company
Viettel Store
FPT Corp. (Sen Do Technology Joint Stock Company)
Cao Phong Co., Ltd.
Dieu Phuc Trading and Technical Services Co., Ltd.
Others