Vietnam Beverage Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)
Description
The Vietnam beverage market size reached around USD 15.51 Billion in 2024. The market is projected to grow at a CAGR of 4.70% between 2025 and 2034 to reach nearly USD 24.55 Billion by 2034. The market growth can be attributed to the rapid growth of online distribution channels and the introduction of unique flavours of beverage products. The rising consumer appeal for craft beers and the adoption of sustainable packaging solutions are further propelling the market development.
Vietnam Beverage Market Summary
Description
Value
Base Year
USD Billion
2024
Historical period
USD Billion
2018-2024
Forecast Period
USD Billion
2025-2034
Market Size 2024
USD Billion
15.51
Market Size 2034
USD Billion
24.55
CAGR 2018-2024
Percentage
XX%
CAGR 2025-2034
Percentage
4.70%
CAGR 2025-2034 - Market by Region
Southeast
5.4%
CAGR 2025-2034 - Market by Region
Red River Delta
5.0%
CAGR 2025-2034 - Market by Product Type
Non-Alcoholic Beverage
5.3%
CAGR 2025-2034 - Market by Distribution Channel
Online
6.1%
Market Share by Region 2024
Mekong River Delta
15.4%
Vietnam Beverage Market Growth
As per the United Nations Population Fund, around 25% of Vietnam’s existing population is aged around 16-30 years, and over 20% of the nation’s 100 million people are aged below 40 years. Vietnam has a thriving middle-class population, which is expected to reach around 95 million by 2030. Vietnamese households have a per capita disposable income of USD 4,890, which is expected to favourably influence the Vietnam beverage market dynamics in the coming years.
Vietnam is Asia’s largest beer consumer. Based on market analysis, around 20%-48% of an average Vietnamese household’s income is spent on consuming beverage products and foods. Tourism is another important source of revenue for Vietnam’s food and beverage industry. In 2023, tourists spent around 23.7% of their budget on experimenting with different beverages and cuisines in Vietnam. This is expected to facilitate the Vietnam beverage market expansion.
Over the past 2 decades, Vietnam’s compounded annual GDP growth rate is estimated to have been 1.7 times faster than the global average. In 2020, an average Vietnamese had a disposable income of USD 1,910, which is further expected to propel the market development in the coming years.
Key Trends and Developments
Growing focus on health and wellness; the increasing trend of green consumption; rising demand for premium and craft beer; and the emergence of online delivery services are the major factors favouring the Vietnam beverage market growth.
November 2024
The Saigon Beer – Alcohol – Beverage Corporation (SABECO) inaugurated a new research and development centre in Vietnam to take the domestic beverage industry to new heights. This facility is expected to focus on developing innovative products and improving its existing product offerings to cater to evolving consumer preferences. By enhancing its product quality and diversifying its product range, the company can command a significant portion of the market share.
September 2024
The Saigon Beer – Alcohol – Beverage Corporation (SABECO) announced its plans to acquire an additional stake of 43.2% in Sabibeco Group by purchasing its 37.8 million shares at a total price of VND 831 billion.
August 2024
Sabeco launched 333 Pilsner, a new beer with a well-balanced taste. It has an alcohol content of 4.3% and is available in two stylish variations. It offers a refreshing experience for both connoisseurs and casual drinkers on different occasions. The introduction of such innovative products can expedite the Vietnam beverage market development in the coming years.
March 2024
PepsiCo Inc. decided to invest around USD 400 million towards the construction of two new beverage manufacturing facilities (in Long An and Ha Nam respectively) powered by renewable energy. This move aligns with its international environmental goals and is aimed at enhancing its sustainability profile.
Growing focus on health and wellness
Vietnamese consumers are becoming increasingly health-conscious, thereby leading to an increasing demand for functional, fortified, and low-sugar beverages. This includes low-calorie sodas and vitamin C-enriched drinks. Companies are also adopting transparent labelling and sourcing practices to increase their market share.
Rising trend of green consumption
Sustainable packaging has emerged as a key priority for eco-conscious beverage consumers, which is increasing the demand for recycled packaging materials for beverages. Moreover, the strengthening of government regulations aimed at promoting recycling and waste reduction practices is expected to contribute to market growth in the coming years.
Rising demand for premium and craft beer
Vietnam is witnessing a steady increase in the demand for craft beer as many local breweries are experimenting with different flavours to drive consumer demand. Many breweries are also incorporating local ingredients, including herbs, spices, and fruits, into their drinks to cater to the unique requirements of adventurous drinkers. Moreover, younger generations of consumers are seeking novel drinking experiences, which is leading to the market expansion.
Emergence of online delivery services
The emergence of direct-to-consumer beverage brands has enhanced consumption levels among consumers. Through their online platforms, beverage companies have started offering exclusive offerings, subscription services, and personalised experiences at better pricing levels, which is facilitating the market development.
Vietnam Beverage Market Trends
Expansion of Sabibeco
Sabibeco, renowned for its Sagota brand, operates around 6 breweries in Vietnam with an annual capacity of nearly 610 million litres. As per the industry’s reports, with the acquisition of Sabibeco’s plants to Sabeco, its total annual beer production capacity can potentially increase to around 3.01 billion litres. This is expected to lead to the Vietnam beverage market expansion and position Sabeco as a key beverage manufacturer in the nation, apart from others like Carlsberg, Sapporo, and Habeco.
Emergence of online delivery services
Facebook, Tik Tok, and Shopee have emerged as the three leading livestream shopping platforms in Vietnam, where over 50,000 sellers host nearly 2.5 million livestream sales sessions per month. This has enabled beverage manufacturers to build brand awareness among younger consumers and drive product sales. Based on industry analysis, the top 5 e-commerce platforms generated a monthly revenue of around USD 1 billion in 2024, thereby highlighting the significant consumer appeal for online delivery services among consumers. This can increase the Vietnam beverage market revenue in the coming years.
Vietnam Beverage Industry Segmentation
The EMR’s report titled “Vietnam Beverage Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Breakup by Product Type Beer
Wine
Spirits Energy and Sports Drink
Soft Drinks
Bottled Water
Packaged Juice
RTD Tea and Coffee
Others
Breakup by Packaging Type
Based on distribution channel, the market is segmented into online and offline. As per the Vietnam beverage market analysis, online channels are estimated to grow at a CAGR of 6.1% during the forecast period of 2025-2034. This can be attributed to the convenience offered by online shopping, coupled with the availability of different brands and varieties on e-commerce platforms. Competitive pricing and attractive discounts, especially on bulk orders, make online retail platforms particularly appealing for customers to purchase beverages. Meanwhile, offline channels, including supermarkets, hypermarkets, and convenience stores, continue to enjoy extensive popularity as they enable customers to inspect products before purchase and gain immediate gratification.
CAGR 2025-2034 - Market by
Distribution Channel
Online
6.1%
Offline
XX%
Leading Companies in the Vietnam Beverage Market
Major players are introducing natural and organic fruit juices to cater to the increasing consumer demand for healthier beverages. Moreover, they are utilising locally sourced ingredients to support the growth of the domestic agricultural sector while offering regionally inspired products. This is expected to drive the Vietnam beverage market revenue in the upcoming years.
Red Bull GmbH
Red Bull GmbH was founded in 1984 and is headquartered in Fuschl, Austria. It is a renowned energy drinks manufacturer that sells over 12 billion cans of drinks annually.
Interfresh Food and Beverage Company Ltd.
Interfresh Food and Beverage Company Ltd. is headquartered in Ho Chi Minh. It is engaged in producing fruit juices, chia seed drinks, sparkling drinks, energy drinks, and aloe vera drinks for its consumers.
Saigon Beer - Alcohol – Beverage Corporation
Saigon Beer - Alcohol – Beverage Corporation was founded in 1875 and is headquartered in Ho Chi Minh, Vietnam. It is a beer manufacturing company that exports its products to around 35 countries.
Bacardi & Company Limited
Bacardi & Company Limited was founded in 1862 and is headquartered in Hamilton, Bermuda. Its wide-ranging portfolio of brands includes over 200 labels and brands, and its products are exported to around 160 countries.
Other players included in the Vietnam beverage market report are Nestlé SA, The Coca-Cola Company, PepsiCo, Inc., Diageo plc, AB InBev, and Heineken NV, among others.
Vietnam Beverage Market Summary
Description
Value
Base Year
USD Billion
2024
Historical period
USD Billion
2018-2024
Forecast Period
USD Billion
2025-2034
Market Size 2024
USD Billion
15.51
Market Size 2034
USD Billion
24.55
CAGR 2018-2024
Percentage
XX%
CAGR 2025-2034
Percentage
4.70%
CAGR 2025-2034 - Market by Region
Southeast
5.4%
CAGR 2025-2034 - Market by Region
Red River Delta
5.0%
CAGR 2025-2034 - Market by Product Type
Non-Alcoholic Beverage
5.3%
CAGR 2025-2034 - Market by Distribution Channel
Online
6.1%
Market Share by Region 2024
Mekong River Delta
15.4%
Vietnam Beverage Market Growth
As per the United Nations Population Fund, around 25% of Vietnam’s existing population is aged around 16-30 years, and over 20% of the nation’s 100 million people are aged below 40 years. Vietnam has a thriving middle-class population, which is expected to reach around 95 million by 2030. Vietnamese households have a per capita disposable income of USD 4,890, which is expected to favourably influence the Vietnam beverage market dynamics in the coming years.
Vietnam is Asia’s largest beer consumer. Based on market analysis, around 20%-48% of an average Vietnamese household’s income is spent on consuming beverage products and foods. Tourism is another important source of revenue for Vietnam’s food and beverage industry. In 2023, tourists spent around 23.7% of their budget on experimenting with different beverages and cuisines in Vietnam. This is expected to facilitate the Vietnam beverage market expansion.
Over the past 2 decades, Vietnam’s compounded annual GDP growth rate is estimated to have been 1.7 times faster than the global average. In 2020, an average Vietnamese had a disposable income of USD 1,910, which is further expected to propel the market development in the coming years.
Key Trends and Developments
Growing focus on health and wellness; the increasing trend of green consumption; rising demand for premium and craft beer; and the emergence of online delivery services are the major factors favouring the Vietnam beverage market growth.
November 2024
The Saigon Beer – Alcohol – Beverage Corporation (SABECO) inaugurated a new research and development centre in Vietnam to take the domestic beverage industry to new heights. This facility is expected to focus on developing innovative products and improving its existing product offerings to cater to evolving consumer preferences. By enhancing its product quality and diversifying its product range, the company can command a significant portion of the market share.
September 2024
The Saigon Beer – Alcohol – Beverage Corporation (SABECO) announced its plans to acquire an additional stake of 43.2% in Sabibeco Group by purchasing its 37.8 million shares at a total price of VND 831 billion.
August 2024
Sabeco launched 333 Pilsner, a new beer with a well-balanced taste. It has an alcohol content of 4.3% and is available in two stylish variations. It offers a refreshing experience for both connoisseurs and casual drinkers on different occasions. The introduction of such innovative products can expedite the Vietnam beverage market development in the coming years.
March 2024
PepsiCo Inc. decided to invest around USD 400 million towards the construction of two new beverage manufacturing facilities (in Long An and Ha Nam respectively) powered by renewable energy. This move aligns with its international environmental goals and is aimed at enhancing its sustainability profile.
Growing focus on health and wellness
Vietnamese consumers are becoming increasingly health-conscious, thereby leading to an increasing demand for functional, fortified, and low-sugar beverages. This includes low-calorie sodas and vitamin C-enriched drinks. Companies are also adopting transparent labelling and sourcing practices to increase their market share.
Rising trend of green consumption
Sustainable packaging has emerged as a key priority for eco-conscious beverage consumers, which is increasing the demand for recycled packaging materials for beverages. Moreover, the strengthening of government regulations aimed at promoting recycling and waste reduction practices is expected to contribute to market growth in the coming years.
Rising demand for premium and craft beer
Vietnam is witnessing a steady increase in the demand for craft beer as many local breweries are experimenting with different flavours to drive consumer demand. Many breweries are also incorporating local ingredients, including herbs, spices, and fruits, into their drinks to cater to the unique requirements of adventurous drinkers. Moreover, younger generations of consumers are seeking novel drinking experiences, which is leading to the market expansion.
Emergence of online delivery services
The emergence of direct-to-consumer beverage brands has enhanced consumption levels among consumers. Through their online platforms, beverage companies have started offering exclusive offerings, subscription services, and personalised experiences at better pricing levels, which is facilitating the market development.
Vietnam Beverage Market Trends
Expansion of Sabibeco
Sabibeco, renowned for its Sagota brand, operates around 6 breweries in Vietnam with an annual capacity of nearly 610 million litres. As per the industry’s reports, with the acquisition of Sabibeco’s plants to Sabeco, its total annual beer production capacity can potentially increase to around 3.01 billion litres. This is expected to lead to the Vietnam beverage market expansion and position Sabeco as a key beverage manufacturer in the nation, apart from others like Carlsberg, Sapporo, and Habeco.
Emergence of online delivery services
Facebook, Tik Tok, and Shopee have emerged as the three leading livestream shopping platforms in Vietnam, where over 50,000 sellers host nearly 2.5 million livestream sales sessions per month. This has enabled beverage manufacturers to build brand awareness among younger consumers and drive product sales. Based on industry analysis, the top 5 e-commerce platforms generated a monthly revenue of around USD 1 billion in 2024, thereby highlighting the significant consumer appeal for online delivery services among consumers. This can increase the Vietnam beverage market revenue in the coming years.
Vietnam Beverage Industry Segmentation
The EMR’s report titled “Vietnam Beverage Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Breakup by Product Type
- Alcoholic Beverage
- Non-Alcoholic Beverage
Breakup by Packaging Type
- Bottles
- Can
- Others
- Online
- Offline
- Southeast
- Red River Delta
- Mekong River Delta
- South Central Coast
- Others
Based on distribution channel, the market is segmented into online and offline. As per the Vietnam beverage market analysis, online channels are estimated to grow at a CAGR of 6.1% during the forecast period of 2025-2034. This can be attributed to the convenience offered by online shopping, coupled with the availability of different brands and varieties on e-commerce platforms. Competitive pricing and attractive discounts, especially on bulk orders, make online retail platforms particularly appealing for customers to purchase beverages. Meanwhile, offline channels, including supermarkets, hypermarkets, and convenience stores, continue to enjoy extensive popularity as they enable customers to inspect products before purchase and gain immediate gratification.
CAGR 2025-2034 - Market by
Distribution Channel
Online
6.1%
Offline
XX%
Leading Companies in the Vietnam Beverage Market
Major players are introducing natural and organic fruit juices to cater to the increasing consumer demand for healthier beverages. Moreover, they are utilising locally sourced ingredients to support the growth of the domestic agricultural sector while offering regionally inspired products. This is expected to drive the Vietnam beverage market revenue in the upcoming years.
Red Bull GmbH
Red Bull GmbH was founded in 1984 and is headquartered in Fuschl, Austria. It is a renowned energy drinks manufacturer that sells over 12 billion cans of drinks annually.
Interfresh Food and Beverage Company Ltd.
Interfresh Food and Beverage Company Ltd. is headquartered in Ho Chi Minh. It is engaged in producing fruit juices, chia seed drinks, sparkling drinks, energy drinks, and aloe vera drinks for its consumers.
Saigon Beer - Alcohol – Beverage Corporation
Saigon Beer - Alcohol – Beverage Corporation was founded in 1875 and is headquartered in Ho Chi Minh, Vietnam. It is a beer manufacturing company that exports its products to around 35 countries.
Bacardi & Company Limited
Bacardi & Company Limited was founded in 1862 and is headquartered in Hamilton, Bermuda. Its wide-ranging portfolio of brands includes over 200 labels and brands, and its products are exported to around 160 countries.
Other players included in the Vietnam beverage market report are Nestlé SA, The Coca-Cola Company, PepsiCo, Inc., Diageo plc, AB InBev, and Heineken NV, among others.
Table of Contents
118 Pages
- 1 Preface
- 2 Report Coverage – Key Segmentation and Scope
- 3 Report Description
- 3.1 Market Definition and Outlook
- 3.2 Properties and Applications
- 3.3 Market Analysis
- 3.4 Key Players
- 4 Key Assumptions
- 5 Executive Summary
- 5.1 Overview
- 5.2 Key Drivers
- 5.3 Key Developments
- 5.4 Competitive Structure
- 5.5 Key Industrial Trends
- 6 Market Snapshot
- 7 Opportunities and Challenges in the Market
- 8 Asia Pacific Beverage Market Overview
- 8.1 Key Industry Highlights
- 8.2 Asia Pacific Beverage Historical Market (2018-2024)
- 8.3 Asia Pacific Beverage Market Forecast (2025-2034)
- 9 Vietnam Beverage Market Overview
- 9.1 Key Industry Highlights
- 9.2 Vietnam Beverage Historical Market (2018-2024)
- 9.3 Vietnam Beverage Market Forecast (2025-2034)
- 10 Vietnam Beverage Market by Product Type
- 10.1 Alcoholic Beverage
- 10.1.1 Historical Trend (2018-2024)
- 10.1.2 Forecast Trend (2025-2034)
- 10.1.3 Breakup by Type
- 10.1.3.1 Beer
- 10.1.3.2 Wine
- 10.1.3.3 Spirits
- 10.2 Non-Alcoholic Beverage
- 10.2.1 Historical Trend (2018-2024)
- 10.2.2 Forecast Trend (2025-2034)
- 10.2.3 Breakup by Type
- 10.2.3.1 Energy and Sports Drink
- 10.2.3.2 Soft Drinks
- 10.2.3.3 Bottled Water
- 10.2.3.4 Packaged Juice
- 10.2.3.5 RTD Tea and Coffee
- 10.2.3.6 Others
- 11 Vietnam Beverage Market by Packaging Type
- 11.1 Bottles
- 11.1.1 Historical Trend (2018-2024)
- 11.1.2 Forecast Trend (2025-2034)
- 11.2 Can
- 11.2.1 Historical Trend (2018-2024)
- 11.2.2 Forecast Trend (2025-2034)
- 11.3 Others
- 12 Vietnam Beverage Market by Distribution Channel
- 12.1 Online
- 12.1.1 Historical Trend (2018-2024)
- 12.1.2 Forecast Trend (2025-2034)
- 12.2 Offline
- 12.2.1 Historical Trend (2018-2024)
- 12.2.2 Forecast Trend (2025-2034)
- 13 Vietnam Beverage Market by Region
- 13.1 Southeast
- 13.1.1 Historical Trend (2018-2024)
- 13.1.2 Forecast Trend (2025-2034)
- 13.2 Red River Delta
- 13.2.1 Historical Trend (2018-2024)
- 13.2.2 Forecast Trend (2025-2034)
- 13.3 Mekong River Delta
- 13.3.1 Historical Trend (2018-2024)
- 13.3.2 Forecast Trend (2025-2034)
- 13.4 South Central Coast
- 13.4.1 Historical Trend (2018-2024)
- 13.4.2 Forecast Trend (2025-2034)
- 13.5 Others
- 14 Market Dynamics
- 14.1 SWOT Analysis
- 14.1.1 Strengths
- 14.1.2 Weaknesses
- 14.1.3 Opportunities
- 14.1.4 Threats
- 14.2 Porter’s Five Forces Analysis
- 14.2.1 Supplier’s Power
- 14.2.2 Buyer’s Power
- 14.2.3 Threat of New Entrants
- 14.2.4 Degree of Rivalry
- 14.2.5 Threat of Substitutes
- 14.3 Key Indicators of Demand
- 14.4 Key Indicators of Price
- 15 Trade Data Analysis (HS Code: 22)
- 15.1 Major Importing Countries
- 15.1.1 By Volume
- 15.1.2 By Value
- 15.2 Major Exporting Countries
- 15.2.1 By Volume
- 15.2.2 By Value
- 16 Competitive Landscape
- 16.1 Market Structure
- 16.2 Company Profile
- 16.2.1 Nestlé SA
- 16.2.1.1 Company Overview
- 16.2.1.2 Product Portfolio
- 16.2.1.3 Demographic Reach and Achievements
- 16.2.1.4 Certifications
- 16.2.2 Red Bull GmbH
- 16.2.2.1 Company Overview
- 16.2.2.2 Product Portfolio
- 16.2.2.3 Demographic Reach and Achievements
- 16.2.2.4 Certifications
- 16.2.3 The Coca-Cola Company
- 16.2.3.1 Company Overview
- 16.2.3.2 Product Portfolio
- 16.2.3.3 Demographic Reach and Achievements
- 16.2.3.4 Certifications
- 16.2.4 PepsiCo, Inc.
- 16.2.4.1 Company Overview
- 16.2.4.2 Product Portfolio
- 16.2.4.3 Demographic Reach and Achievements
- 16.2.4.4 Certifications
- 16.2.5 Diageo plc
- 16.2.5.1 Company Overview
- 16.2.5.2 Product Portfolio
- 16.2.5.3 Demographic Reach and Achievements
- 16.2.5.4 Certifications
- 16.2.6 Bacardi & Company Limited
- 16.2.6.1 Company Overview
- 16.2.6.2 Product Portfolio
- 16.2.6.3 Demographic Reach and Achievements
- 16.2.6.4 Certifications
- 16.2.7 AB InBev
- 16.2.7.1 Company Overview
- 16.2.7.2 Product Portfolio
- 16.2.7.3 Demographic Reach and Achievements
- 16.2.7.4 Certifications
- 16.2.8 Heineken NV
- 16.2.8.1 Company Overview
- 16.2.8.2 Product Portfolio
- 16.2.8.3 Demographic Reach and Achievements
- 16.2.8.4 Certifications
- 16.2.9 Interfresh Food and Beverage Company Ltd.
- 16.2.9.1 Company Overview
- 16.2.9.2 Product Portfolio
- 16.2.9.3 Demographic Reach and Achievements
- 16.2.9.4 Certifications
- 16.2.10 Saigon Beer - Alcohol – Beverage Corporation
- 16.2.10.1 Company Overview
- 16.2.10.2 Product Portfolio
- 16.2.10.3 Demographic Reach and Achievements
- 16.2.10.4 Certifications
- 16.2.11 Others
- 17 Key Trends and Developments in the Market
Pricing
Currency Rates
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