Vietnam ADAS Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The Vietnam ADAS market was valued at USD 529.10 Million in 2024. The industry is expected to grow at a CAGR of 14.90% during the forecast period of 2025-2034 to attain a valuation of USD 2121.96 Million by 2034.

Vietnam ADAS Market Growth

The market for electric vehicles in Vietnam has substantial and promising growth potential. About 1.8 million electric motorbikes and scooters were in use in 2021, accounting for 10% of the two-wheeler market overall. After China, Vietnam is the second-most electrified country in the world for two-wheelers. By August 2022, there were around 3,000 electric cars manufactured, assembled, or imported in the four-wheeler sector, a significant rise from 2019. By 2030, the government wants to see 10% of all new car sales in Vietnam be electric vehicles, leading to the Vietnam ADAS market development.

Additionally, strategic initiatives targeted at improving the energy sector and Vietnam's ambition to becoming carbon neutral by 2050 are helping to accelerate the country's adoption of electric vehicles. The adoption of these initiatives by the local government leads to the incorporation of ADAS in electric vehicles to captivate a larger market share and to ensure safety in contemporary vehicles.

As per the Vietnam ADAS market analysis, the rising utilisation of ADAS in automotives is mostly due to increasing road safety regulations in Vietnam. Manufacturers are incorporating ADAS technologies into vehicles to reduce accidents caused by traffics accidents and ensure safety of the public.

Key Trends and Developments

The Vietnam ADAS market growth can be attributed to rising demand for vehicles, growing safety consciousness, and rising government initiatives and regulations.

July 2024

The VW Tiguan launched a new variant in Vietnam, known as the VW Tiguan Platinum, which boasts improved safety features. This model includes a 360-degree camera and ADAS, such as blind-spot monitoring and rear traffic alert.

January 2024

The Mitsubishi Xforce, featuring ADAS got introduced in Vietnam. Each of the four variants available in the Vietnamese market is equipped with a naturally aspirated 1.5-liter MIVEC four-cylinder petrol engine, delivering 105 PS and 141 Nm of torque. This powertrain is paired with a continuously variable transmission (CVT) that directs power to the front wheels (FWD).

September 2023

VinFast launched the VF 6, its first electric model in the B-SUV segment. This premium vehicle features advanced technology and intelligent functions for user entertainment and practicality. It also includes a virtual assistant that responds to multi-regional Vietnamese voice commands for inquiries and vehicle control, leading to the expansion of Vietnam ADAS market size.

September 2021

Cerence Inc., a multinational software corporation based in the United States revealed that VinFast, the first domestic automobile manufacturer in Vietnam and a pioneer in electric vehicle technology on a global scale, has chosen Cerence to enhance conversational AI capabilities throughout its range of smart electric vehicles as it seeks to expand its international presence.

Rising Demand for Vehicles

One of the notable Vietnam ADAS market trends is the expansion of the automotive sector. The expanding middle class in Vietnam is contributing to an increase in car ownership, which in turn is driving the demand for sophisticated vehicle technologies, particularly advanced driver assistance systems.

Growing Safety Consciousness

There is an escalating awareness regarding road safety among both consumers and manufacturers, leading to a heightened interest in technologies designed to mitigate accidents. Features of ADAS, such as lane-keeping assistance, adaptive cruise control, and automatic emergency braking, are gaining significant traction.

Government Initiatives and Regulations

The Vietnamese government is actively advocating for enhanced vehicle safety standards. As regulatory measures become more stringent, automotive manufacturers are incorporating ADAS features to ensure compliance with safety requirements, leading to the Vietnam ADAS market expansion.

Technological Progress

Innovations in artificial intelligence, sensor technology, and camera systems are enhancing the precision and cost-effectiveness of ADAS solutions, thereby promoting their integration into a wider range of vehicle models, including those in the mid-range category.

Vietnam ADAS Market Trends

Expansion of the automotive sector, stringent safety regulations, and rising consumer awareness regarding vehicle safety are the main trends present in the ADAS market. The incorporation of safety feature in passenger and commercial vehicles are leading to the expansion of Vietnam ADAS market size. Furthermore, automotive manufacturers are investing in ADAS to support government’s initiative to ensure public safety. Consequently, integration of ADAS has become integral for manufacturers to gain a competitive edge in the market and sync with the contemporary trends in the automotive sector.

Vietnam ADAS Industry Segmentation

The EMR’s report titled “Vietnam ADAS Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Solution:

• Adaptive Cruise Control
• Adaptive Front Light
• Blind Spot Detection (BSD) System
• Park Assistance
• Lane Departure Warning System
• Tire Pressure Monitoring System
• Autonomous Emergency Braking
• Others

Market Breakup by Vehicle Type:

• Passenger Cars
• Commercial Vehicles

  

Light Commercial Vehicles

  

Heavy Commercial Vehicles

Market Breakup by Component:

• Processors
• Sensors

  

Radar

  

LiDAR

  

Ultrasonic

  

Others

• Software
• Others

Market Breakup by Region:

• Southeast
• Red River Delta
• Mekong River Delta
• South Central Coast
• Others

Vietnam ADAS Market Share

Based on vehicle type, the market is segmented into commercial vehicles and passenger cars. During the forecast period, passenger cars are anticipated to dominate the market with 18.3% CAGR, leading to the Vietnam ADAS market growth. ADAS is a group of technologies that incorporates sensors and cameras to prevent accident, reduce driver’s stress, and to also reduce the probability of road accidents in passenger cars.

Leading Companies in the Vietnam ADAS Market

Market players are focusing on the manufacturing of vehicles equipped with smart technology to gain a competitive edge and improve Vietnam ADAS market outlook.

Continental AG

Continental AG was established in the year 1871 and is headquartered in Germany. The company is one of the biggest automotive suppliers and offers intelligent and efficient solutions for vehicles and transportation.

Robert Bosch GmbH

The company was established in the year 1886 in and is headquartered in Stuttgart, Germany. The company delas in different sectors including consumer good, industrial technology, and mobility, among others, consequently driving up the Vietnam ADAS market share.

Denso Corp.

Denso Corp. was established in the year 1949 and is based in Kariya, Japan. It is an international automotive manufacturing company that develops auto parts, hybrid vehicle parts, and instrument clusters, among others.

Nidec Corp.

The company was founded in the year 1973 in Kyoto, Japan. It is a renowned automotive manufacturer that produces electric motors. Nide corp. manufactures different products including medium and large size motors, machine tools, and electronic devices, among others.

Other major player in the market are Aptiv Plc, NXP B.V., Garmin Ltd., Valeo SE, Hitachi Ltd., and ZF Friedrichshafen AG, among others.