Video Streaming Software Market Growth Analysis - Forecast Trends and Outlook (2025-2034)
Description
The global video streaming software market reached a value of more than USD 8.86 Billion in 2024 . The market is further expected to grow at a CAGR of 19.50% during the forecast period of 2025-2034 to reach above USD 52.62 Billion by 2034 .
Video Streaming Software Market Growth Rate
Video streaming software refers to a digital service that allows users to watch videos related to entertainment, education, or infotainment online, aided by internet services. Key drivers aiding the global video streaming software market growth include the increasing demand for unique video content, major investments by companies in producing original content to attract and retain customers, and the shift from traditional TV to online streaming services.
Moreover, the rise in high-speed internet connectivity enabling seamless streaming experiences, the significant investments in technology like 5G networks to support faster streaming capabilities, and partnerships between telecom and tech companies are enhancing network infrastructure to meet the growing demand for video streaming services are further propelling the market's expansion.
Key Trends and Developments
Rising demand for video on demand, technological advancements, and shift from traditional televisions towards OTT platforms are contributing to the video streaming market development
April 2024
Visionular and Reticulate have partnered to revolutionise live streaming by combining cutting-edge technologies for video compression and encryption, offering ultra-secure high-definition video over extremely low-bitrate connections with minimal latency.
April 2024
X, formerly known as Twitter, is preparing to launch the X TV app, a smart TV-dedicated streaming platform that will offer social media content for viewing on larger screens. This app will provide trending and engaging videos from X's platform, introducing features like a trending video algorithm, AI-powered topics organisation, cross-device experiences, and casting capabilities from mobile devices to TVs.
April 2024
IBM is in the final stages of acquiring HashiCorp, a cloud software provider, in a deal valued at USD 6.4 billion. This acquisition aligns with IBM's strategy to strengthen its presence in the cloud services market and leverage HashiCorp's expertise in multicloud infrastructure automation.
March 2023
Brightcove integrated with Shopify, Instagram, and Salesforce Sales Cloud to enhance e-commerce capabilities by enabling companies to leverage video content for increased revenue, broader audience reach, and customer loyalty.
Rising Demand for Unique Content
Streaming giants like Netflix and Amazon Prime Video are heavily investing in producing original series and unique genre movies to attract and retain subscribers. This strategy not only sets them apart from traditional TV networks but also creates a loyal viewer base that values exclusive content.
Shift from Traditional TV to Online Streaming
Another notable trend is the increasing preference for online streaming services over traditional TV. Platforms like Hulu and Disney+ have capitalised on this trend by offering a wide range of content, including live TV, on-demand shows, and exclusive movies.
Technological Advancements and Network Optimisation
Continuous technological advancements, such as the widespread availability of high-speed internet connectivity and the rollout of 5G networks, are transforming the streaming experience. Companies like YouTube TV and HBO Max leverage these advancements to deliver high-quality video content seamlessly across devices, enhancing user satisfaction.
Video Streaming Software Market Trends
The global market for video streaming software is being driven by a robust demand for video on demand streaming services. The outbreak of coronavirus invigorated the demand for on-demand videos for various applications, including entertainment, education, and sports, among others. The rising demand for video streaming software can be associated with the emergence of key players, such as Amazon and Netflix, which provide streaming services at affordable prices.
Furthermore, the rising preference for video on demand can be attributed to the fact that it allows users to watch videos anywhere and anytime, at their own pace, along with the availability of the content for an extended period.
Additionally, the key reason for video streaming software market development is the rising penetration of mobile phones and easy availability of internet services via Wi-Fi or cellular networks. Moreover, the rapid shift from cable televisions to on-demand videos, because of the development of new and innovative content by budding artists is further contributing to the growth of the market globally.
Video Streaming Software Industry Segmentation
The Expert Market Research's report titled “Video Streaming Software Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Component Transcoding and Processing
Video Management Software
Video Distribution
Video Analytics
Video Security
Others Professional Services
Managed Services
Market Breakup by Streaming Type
Software that allows live streaming are high in demand as it provides better audience engagement by offering real-time video broadcasting over the internet
In the solutions segment, the video management solutions enable organisations to effectively host, manage, and distribute video content. Key players in this segment include Brightcove, Kaltura, and Panopto, providing features such as video encoding, transcoding, content delivery, and analytics.
As per video streaming software market analysis, another significant solution is live streaming, which allows for real-time video broadcasting over the internet. Companies like IBM, Haivision, and VBrick offer live streaming capabilities as part of their video streaming software suites, supporting features like multi-bitrate streaming, low-latency delivery, and audience engagement tools.
In the services segment, training and support services are gaining prominence as providers offer training programs and ongoing technical support to help customers effectively utilise the video streaming software. This includes user training, troubleshooting, and maintenance support to ensure optimal performance of video streaming platforms.
Media and entertainment industry are bolstering the market expansion by offering on-demand content in forms of movies, web series, and documentaries
The media and entertainment industry dominates the video streaming software market share as it plays a pivotal role in content delivery, live events, and engaging audiences. Major players like Netflix, Hulu, and Amazon Prime Video exemplify this segment by offering personalised entertainment experiences and on-demand content. The demand for diverse multimedia content is driving growth within this sector.
Moving to the BFSI sector, video streaming software is increasingly utilised for internal communications, customer engagement, and financial education. The use of video content for financial education, customer support, and remote training is on the rise, impacting video streaming software market outlook positively.
In academia and education, video streaming software is transforming the delivery of education through virtual classrooms, lectures, and training sessions. Platforms like Panopto and Kaltura cater to educational settings, providing solutions for remote learning and educational content delivery. Meanwhile, the integration of video streaming in healthcare has accelerated, particularly during the COVID-19 pandemic, facilitating remote consultations and medical education, thereby improving access to healthcare services.
Video Streaming Software Market Analysis by Region
North America leads the market share due to the presence of leading video streaming service providers
North America accounts for a considerable share of the video streaming software market due to the early adoption of advanced technologies in the region and the high consumer purchasing power. Furthermore, the strong foothold of the leading video streaming service providers including Amazon and Netflix in the region is significantly contributing to the market growth.
The increasing number of internet and mobile device users in Asia Pacific has fuelled a surge in demand for video streaming services, leading to video streaming software market expansion. Furthermore, with rising industrialisation in emerging economies of the Asia Pacific region and the growth of digital media to augment business operations in the industrial sector is accelerating growth of the market.
Leading Companies in the Video Streaming Software Market
Market players are focused on leveraging technological advancements like high-speed internet, 5G networks, and multi-screen capabilities to deliver seamless, high-quality streaming experiences
IBM Corporation
IBM Corporation was founded in 1911 and is headquartered in New York, United States. The company offers a diverse range of products and services spanning cloud computing, artificial intelligence, data analytics, cybersecurity, and IT infrastructure solutions.
Kaltura, Inc.
Kaltura, Inc. was established in 2006 with its headquarters in New York, United States. Specialising in video streaming and management solutions, Kaltura provides services such as video hosting, live streaming, video analytics, and interactive video experiences across various industries.
Panopto, Inc.
Panopto, Inc. was founded in 2007 and is based in Washington, United States. Focused on video content management systems, Panopto offers services for video recording, live streaming, video search, analytics, and integration with learning management systems. The company's solutions cater to educational institutions, businesses, and enterprises looking to enhance their video content delivery.
Brightcove, Inc.
Brightcove, Inc. was established in 2004 and has its headquarters in Massachusetts, United States. It provides solutions for video hosting, monetisation, live streaming, on-demand video delivery, and video analytics. The company serves businesses and media companies seeking to leverage video content for engaging audiences and driving revenue.
Other key players in the global video streaming software market analysis include Vimeo, Inc., among others.
Video Streaming Software Market Growth Rate
Video streaming software refers to a digital service that allows users to watch videos related to entertainment, education, or infotainment online, aided by internet services. Key drivers aiding the global video streaming software market growth include the increasing demand for unique video content, major investments by companies in producing original content to attract and retain customers, and the shift from traditional TV to online streaming services.
Moreover, the rise in high-speed internet connectivity enabling seamless streaming experiences, the significant investments in technology like 5G networks to support faster streaming capabilities, and partnerships between telecom and tech companies are enhancing network infrastructure to meet the growing demand for video streaming services are further propelling the market's expansion.
Key Trends and Developments
Rising demand for video on demand, technological advancements, and shift from traditional televisions towards OTT platforms are contributing to the video streaming market development
April 2024
Visionular and Reticulate have partnered to revolutionise live streaming by combining cutting-edge technologies for video compression and encryption, offering ultra-secure high-definition video over extremely low-bitrate connections with minimal latency.
April 2024
X, formerly known as Twitter, is preparing to launch the X TV app, a smart TV-dedicated streaming platform that will offer social media content for viewing on larger screens. This app will provide trending and engaging videos from X's platform, introducing features like a trending video algorithm, AI-powered topics organisation, cross-device experiences, and casting capabilities from mobile devices to TVs.
April 2024
IBM is in the final stages of acquiring HashiCorp, a cloud software provider, in a deal valued at USD 6.4 billion. This acquisition aligns with IBM's strategy to strengthen its presence in the cloud services market and leverage HashiCorp's expertise in multicloud infrastructure automation.
March 2023
Brightcove integrated with Shopify, Instagram, and Salesforce Sales Cloud to enhance e-commerce capabilities by enabling companies to leverage video content for increased revenue, broader audience reach, and customer loyalty.
Rising Demand for Unique Content
Streaming giants like Netflix and Amazon Prime Video are heavily investing in producing original series and unique genre movies to attract and retain subscribers. This strategy not only sets them apart from traditional TV networks but also creates a loyal viewer base that values exclusive content.
Shift from Traditional TV to Online Streaming
Another notable trend is the increasing preference for online streaming services over traditional TV. Platforms like Hulu and Disney+ have capitalised on this trend by offering a wide range of content, including live TV, on-demand shows, and exclusive movies.
Technological Advancements and Network Optimisation
Continuous technological advancements, such as the widespread availability of high-speed internet connectivity and the rollout of 5G networks, are transforming the streaming experience. Companies like YouTube TV and HBO Max leverage these advancements to deliver high-quality video content seamlessly across devices, enhancing user satisfaction.
Video Streaming Software Market Trends
The global market for video streaming software is being driven by a robust demand for video on demand streaming services. The outbreak of coronavirus invigorated the demand for on-demand videos for various applications, including entertainment, education, and sports, among others. The rising demand for video streaming software can be associated with the emergence of key players, such as Amazon and Netflix, which provide streaming services at affordable prices.
Furthermore, the rising preference for video on demand can be attributed to the fact that it allows users to watch videos anywhere and anytime, at their own pace, along with the availability of the content for an extended period.
Additionally, the key reason for video streaming software market development is the rising penetration of mobile phones and easy availability of internet services via Wi-Fi or cellular networks. Moreover, the rapid shift from cable televisions to on-demand videos, because of the development of new and innovative content by budding artists is further contributing to the growth of the market globally.
Video Streaming Software Industry Segmentation
The Expert Market Research's report titled “Video Streaming Software Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Component
- Solutions
- Services
Market Breakup by Streaming Type
- Live Streaming
- Video on Demand
- On-premises
- Cloud
- Media and Entertainment
- BFSI
- Academia and Education
- Healthcare
- Government
- Others
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Software that allows live streaming are high in demand as it provides better audience engagement by offering real-time video broadcasting over the internet
In the solutions segment, the video management solutions enable organisations to effectively host, manage, and distribute video content. Key players in this segment include Brightcove, Kaltura, and Panopto, providing features such as video encoding, transcoding, content delivery, and analytics.
As per video streaming software market analysis, another significant solution is live streaming, which allows for real-time video broadcasting over the internet. Companies like IBM, Haivision, and VBrick offer live streaming capabilities as part of their video streaming software suites, supporting features like multi-bitrate streaming, low-latency delivery, and audience engagement tools.
In the services segment, training and support services are gaining prominence as providers offer training programs and ongoing technical support to help customers effectively utilise the video streaming software. This includes user training, troubleshooting, and maintenance support to ensure optimal performance of video streaming platforms.
Media and entertainment industry are bolstering the market expansion by offering on-demand content in forms of movies, web series, and documentaries
The media and entertainment industry dominates the video streaming software market share as it plays a pivotal role in content delivery, live events, and engaging audiences. Major players like Netflix, Hulu, and Amazon Prime Video exemplify this segment by offering personalised entertainment experiences and on-demand content. The demand for diverse multimedia content is driving growth within this sector.
Moving to the BFSI sector, video streaming software is increasingly utilised for internal communications, customer engagement, and financial education. The use of video content for financial education, customer support, and remote training is on the rise, impacting video streaming software market outlook positively.
In academia and education, video streaming software is transforming the delivery of education through virtual classrooms, lectures, and training sessions. Platforms like Panopto and Kaltura cater to educational settings, providing solutions for remote learning and educational content delivery. Meanwhile, the integration of video streaming in healthcare has accelerated, particularly during the COVID-19 pandemic, facilitating remote consultations and medical education, thereby improving access to healthcare services.
Video Streaming Software Market Analysis by Region
North America leads the market share due to the presence of leading video streaming service providers
North America accounts for a considerable share of the video streaming software market due to the early adoption of advanced technologies in the region and the high consumer purchasing power. Furthermore, the strong foothold of the leading video streaming service providers including Amazon and Netflix in the region is significantly contributing to the market growth.
The increasing number of internet and mobile device users in Asia Pacific has fuelled a surge in demand for video streaming services, leading to video streaming software market expansion. Furthermore, with rising industrialisation in emerging economies of the Asia Pacific region and the growth of digital media to augment business operations in the industrial sector is accelerating growth of the market.
Leading Companies in the Video Streaming Software Market
Market players are focused on leveraging technological advancements like high-speed internet, 5G networks, and multi-screen capabilities to deliver seamless, high-quality streaming experiences
IBM Corporation
IBM Corporation was founded in 1911 and is headquartered in New York, United States. The company offers a diverse range of products and services spanning cloud computing, artificial intelligence, data analytics, cybersecurity, and IT infrastructure solutions.
Kaltura, Inc.
Kaltura, Inc. was established in 2006 with its headquarters in New York, United States. Specialising in video streaming and management solutions, Kaltura provides services such as video hosting, live streaming, video analytics, and interactive video experiences across various industries.
Panopto, Inc.
Panopto, Inc. was founded in 2007 and is based in Washington, United States. Focused on video content management systems, Panopto offers services for video recording, live streaming, video search, analytics, and integration with learning management systems. The company's solutions cater to educational institutions, businesses, and enterprises looking to enhance their video content delivery.
Brightcove, Inc.
Brightcove, Inc. was established in 2004 and has its headquarters in Massachusetts, United States. It provides solutions for video hosting, monetisation, live streaming, on-demand video delivery, and video analytics. The company serves businesses and media companies seeking to leverage video content for engaging audiences and driving revenue.
Other key players in the global video streaming software market analysis include Vimeo, Inc., among others.
Table of Contents
151 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Regions
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Global Video Streaming Software Market Analysis
- 5.1 Key Industry Highlights
- 5.2 Global Video Streaming Software Historical Market (2018-2024)
- 5.3 Global Video Streaming Software Market Forecast (2025-2034)
- 5.4 Global Video Streaming Software Market by Component
- 5.4.1 Solutions
- 5.4.1.1 Historical Trend (2018-2024)
- 5.4.1.2 Forecast Trend (2025-2034)
- 5.4.1.3 Breakup by Type
- 5.4.1.3.1 Transcoding and Processing
- 5.4.1.3.2 Video Management Software
- 5.4.1.3.3 Video Distribution
- 5.4.1.3.4 Video Analytics
- 5.4.1.3.5 Video Security
- 5.4.1.3.6 Others
- 5.4.2 Services
- 5.4.2.1 Historical Trend (2018-2024)
- 5.4.2.2 Forecast Trend (2025-2034)
- 5.4.2.3 Breakup by Type
- 5.4.2.3.1 Professional Services
- 5.4.2.3.2 Managed Services
- 5.5 Global Video Streaming Software Market by Streaming Type
- 5.5.1 Live Streaming
- 5.5.1.1 Historical Trend (2018-2024)
- 5.5.1.2 Forecast Trend (2025-2034)
- 5.5.2 Video on Demand
- 5.5.2.1 Historical Trend (2018-2024)
- 5.5.2.2 Forecast Trend (2025-2034)
- 5.6 Global Video Streaming Software Market by Deployment Type
- 5.6.1 On-Premises
- 5.6.1.1 Historical Trend (2018-2024)
- 5.6.1.2 Forecast Trend (2025-2034)
- 5.6.2 Cloud
- 5.6.2.1 Historical Trend (2018-2024)
- 5.6.2.2 Forecast Trend (2025-2034)
- 5.7 Global Video Streaming Software Market by Vertical
- 5.7.1 Media and Entertainment
- 5.7.1.1 Historical Trend (2018-2024)
- 5.7.1.2 Forecast Trend (2025-2034)
- 5.7.2 BFSI
- 5.7.2.1 Historical Trend (2018-2024)
- 5.7.2.2 Forecast Trend (2025-2034)
- 5.7.3 Academia and Education
- 5.7.3.1 Historical Trend (2018-2024)
- 5.7.3.2 Forecast Trend (2025-2034)
- 5.7.4 Healthcare
- 5.7.4.1 Historical Trend (2018-2024)
- 5.7.4.2 Forecast Trend (2025-2034)
- 5.7.5 Government
- 5.7.5.1 Historical Trend (2018-2024)
- 5.7.5.2 Forecast Trend (2025-2034)
- 5.7.6 Others
- 5.8 Global Video Streaming Software Market by Region
- 5.8.1 North America
- 5.8.1.1 Historical Trend (2018-2024)
- 5.8.1.2 Forecast Trend (2025-2034)
- 5.8.2 Europe
- 5.8.2.1 Historical Trend (2018-2024)
- 5.8.2.2 Forecast Trend (2025-2034)
- 5.8.3 Asia Pacific
- 5.8.3.1 Historical Trend (2018-2024)
- 5.8.3.2 Forecast Trend (2025-2034)
- 5.8.4 Latin America
- 5.8.4.1 Historical Trend (2018-2024)
- 5.8.4.2 Forecast Trend (2025-2034)
- 5.8.5 Middle East and Africa
- 5.8.5.1 Historical Trend (2018-2024)
- 5.8.5.2 Forecast Trend (2025-2034)
- 6 North America Video Streaming Software Market Analysis
- 6.1 United States of America
- 6.1.1 Historical Trend (2018-2024)
- 6.1.2 Forecast Trend (2025-2034)
- 6.2 Canada
- 6.2.1 Historical Trend (2018-2024)
- 6.2.2 Forecast Trend (2025-2034)
- 7 Europe Video Streaming Software Market Analysis
- 7.1 United Kingdom
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Germany
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 France
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 7.4 Italy
- 7.4.1 Historical Trend (2018-2024)
- 7.4.2 Forecast Trend (2025-2034)
- 7.5 Others
- 8 Asia Pacific Video Streaming Software Market Analysis
- 8.1 China
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Japan
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 8.3 India
- 8.3.1 Historical Trend (2018-2024)
- 8.3.2 Forecast Trend (2025-2034)
- 8.4 ASEAN
- 8.4.1 Historical Trend (2018-2024)
- 8.4.2 Forecast Trend (2025-2034)
- 8.5 Australia
- 8.5.1 Historical Trend (2018-2024)
- 8.5.2 Forecast Trend (2025-2034)
- 8.6 Others
- 9 Latin America Video Streaming Software Market Analysis
- 9.1 Brazil
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Argentina
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 Mexico
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 9.4 Others
- 10 Middle East and Africa Video Streaming Software Market Analysis
- 10.1 Saudi Arabia
- 10.1.1 Historical Trend (2018-2024)
- 10.1.2 Forecast Trend (2025-2034)
- 10.2 United Arab Emirates
- 10.2.1 Historical Trend (2018-2024)
- 10.2.2 Forecast Trend (2025-2034)
- 10.3 Nigeria
- 10.3.1 Historical Trend (2018-2024)
- 10.3.2 Forecast Trend (2025-2034)
- 10.4 South Africa
- 10.4.1 Historical Trend (2018-2024)
- 10.4.2 Forecast Trend (2025-2034)
- 10.5 Others
- 11 Market Dynamics
- 11.1 SWOT Analysis
- 11.1.1 Strengths
- 11.1.2 Weaknesses
- 11.1.3 Opportunities
- 11.1.4 Threats
- 11.2 Porter’s Five Forces Analysis
- 11.2.1 Supplier’s Power
- 11.2.2 Buyer’s Power
- 11.2.3 Threat of New Entrants
- 11.2.4 Degree of Rivalry
- 11.2.5 Threat of Substitutes
- 11.3 Key Indicators for Demand
- 11.4 Key Indicators for Price
- 12 Competitive Landscape
- 12.1 Supplier Selection
- 12.2 Key Global Players
- 12.3 Key Regional Players
- 12.4 Key Player Strategies
- 12.5 Company Profiles
- 12.5.1 IBM corporation
- 12.5.1.1 Company Overview
- 12.5.1.2 Product Portfolio
- 12.5.1.3 Demographic Reach and Achievements
- 12.5.1.4 Certifications
- 12.5.2 Kaltura, Inc.
- 12.5.2.1 Company Overview
- 12.5.2.2 Product Portfolio
- 12.5.2.3 Demographic Reach and Achievements
- 12.5.2.4 Certifications
- 12.5.3 Panopto, Inc.
- 12.5.3.1 Company Overview
- 12.5.3.2 Product Portfolio
- 12.5.3.3 Demographic Reach and Achievements
- 12.5.3.4 Certifications
- 12.5.4 Brightcove, Inc.
- 12.5.4.1 Company Overview
- 12.5.4.2 Product Portfolio
- 12.5.4.3 Demographic Reach and Achievements
- 12.5.4.4 Certifications
- 12.5.5 Vimeo, Inc.
- 12.5.5.1 Company Overview
- 12.5.5.2 Product Portfolio
- 12.5.5.3 Demographic Reach and Achievements
- 12.5.5.4 Certifications
- 12.5.6 Others
Pricing
Currency Rates
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