
United States Yogurt Market Report and Forecast 2025-2034
Description
The United States yogurt market size is valued at approximately USD 13.68 Billion in 2024. The market is assessed to grow at a CAGR of 4.30% between 2025 and 2034, reaching a value of USD 20.84 Billion by 2034.
Yogurt is a dairy product made by fermenting milk by two specific types of bacteria - Streptococcus thermophilus and Lactobacillus bulgaricus. The benefits of yogurt are a healthy gut, enhanced immunity, lower blood pressure, and strengthened bones. It is abundant in protein, calcium, zinc, vitamins such as B and D, and other essential nutrients.
The yogurt market in United States is expanding due to increasing awareness about gut health benefits, driven by the consumption of probiotic-rich foods. According to the American Gastroenterological Association (AGA), gastrointestinal (GI) disorders affect 60–70 million Americans and can significantly interfere with daily living.
SUPPORTINGGUT HEALTH, GENERALHEALTH AND WELLNESS AND IMMUNE HEALTH ARE TOP REASONS FOR CONSUMING PROBIOTICS
Factors such as the availability of single-serve cups of yogurt, high-protein diets, and nutritional awareness contribute to the United States yogurt market growth.
As per the National Library of Medicine, people who include yogurt in their diet tend to experience improved diet quality, reduced body weight, and a lower body mass index (BMI). Among adults, there is a 23% decrease in the risk of being overweight or obese, coupled with a 5% increase in calorie intake.
Further, the increasing engagement in recreational sports and fitness is boosting the United States yogurt market development. Chobani, LLC in October 2021, introduced a special edition of its Complete Shake featuring Peloton instructor Cody Rigsby. This edition claims 25 grams of fine-quality protein including essential amino acids crucial for muscle building. It caters to both pre-and post-workout snacks for athletes and fitness professionals.
Key Trends and Developments
The market is fueled by advancements in the lifestyle of people, sustainable choices, and the increasing presence of e-commerce platforms
December 2023
Nature's Fynd, a Chicago-based food company, has introduced what it claims to be the world's first fungi-based yogurt.
June 2023
Unilever acquired Yasso Holdings, an American Greek yogurt brand, as it grew its market share in the high-end dessert segment.
June 2022
In North America, HI-CHEW, a chewy candy brand, collaborated with Menchie's Frozen Yogurt to launch HI-CHEW Rainbow Sherbet, a limited-edition frozen yogurt flavour.
June 2022
A frozen yogurt company called Yogurtland has released two new summertime seasonal flavours: passion fruit mango tart and strawberry mango sorbet.
Change in the Lifestyle of People
Growing awareness of health and well-being is a major driver for the United States yogurt market. Consumers are well-educated about the advantages of a healthy diet and view yogurt as a nutritious snack. Its protein, calcium, and probiotic content aids digestive health and provides essential nutrients.
Sustainable Choice
Increasing awareness regarding environmental sustainability is driving consumers towards food options with reduced carbon footprints. Yogurt production is viewed as less resource-intensive and has gained popularity among eco-conscious individuals. Also, plant-based yogurts made from almonds, soy, oats, and cashews are enabling relatively greater options for the consumer, thus, pushing the yogurt market in the United States.
Increasing presence of e-commerce platforms
Widespread retail availability has simplified yogurt purchasing power. Consumers can easily find and buy their preferred options of yogurt online and it can be delivered in minutes to their doorsteps. In stores strategically placing yogurt products in displays has promoted impulse buying, further fueling the growing demand.
United States Yogurt Market Trends
The demand for yogurt is driven by health consciousness and environmental sustainability. Consumers prefer smaller carbon footprints and can easily find and purchase yogurt varieties online, with delivery to their homes in just minutes. Store availability and online shopping have simplified yogurt purchasing power. In fact, online delivery channels such as Amazon Fresh and Uber Eats deliver yogurt within 1 hour.
Market Segmentation
United States Yogurt Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup Product Type:
Plain yogurt
Flavoured yogurt
Market Breakup by Distribution Channels:
Supermarkets and Hypermarkets
Convenience Stores
Specialty Stores
Online
Others
Market Breakup by Region:
New England
Mideast
Great Lakes
Plains
Southeast
Southwest
Rocky Mountains
Far West
Flavoured yogurt dominates the United States yogurt market share due to its ability to offer convenience and on-the-go consumption
Based on the United States yogurt market analysis, flavoured yogurt emerges as the largest segment as it offers convenience for on-the-go consumption providing swift means to access the nutritional advantage of yogurt. Yogurt comes in different flavours –strawberry, blueberry, peach, raspberry, mango, coconut, chocolate, and vanilla.
Plain yogurt thrives in the food industry, and its popularity stems from the discovery that it can lower the chances of developing heart disease and osteoporosis, in addition to assisting with weight control. It is produced by heating milk, introducing bacteria, and fermenting until it achieves a pH of around 4.5, resulting in variable thickness and smooth texture. It is commonly utilised in the cooking of curries and sauce or enjoyed as a snack.
The United States yogurt market growth is supplemented by the convenience provided by the e-commerce channel
The United States yogurt market is categorised by distribution channels into hypermarkets and supermarkets, convenience stores, online retail, and specialty stores, among other channels. These avenues empower customers to compare products from different companies along with their pricing, facilitating well-informed decisions about their purchases.
Manufacturers can also build safe relationships through offline channels, which can result in long-term collaborations and improved brand awareness. As per the United States yogurt market report, the online distribution channel is also expanding with various platforms promising deliveries the same day, contributing to its rapid growth. Doordash and Instacart are a few of the delivery platforms that deliver groceries including yogurt within an hour.
Competitive Landscape
To fortify their position in the United States yogurt market, companies are producing yogurt with enhanced nutrition, such as high protein, low fat, and various flavours.
Danone
Danone was founded in 1919 and is headquartered in Paris, France. It is a world-leading food company pioneered in innovative food, drinks and specialized nutrition that has a positive impact on health. Issac Carasso was the founder of Danone and started making yogurt using cultures from the Pasteur Institute to help children with intestinal infections. It makes whole milk, low fat, fruit on the bottom, smoothies’ yogurt in coffee, strawberry, and mango flavours.
Chobani LLC
Chobani LLC was founded in 2005 and is headquartered in New York and the United States. It produces Yogurt, oat milk, and dairy and non-dairy creamers. In addition, Chobani strives to end child hunger, protect the environment, and assist underprivileged groups, immigrants, and refugees. It makes Greek yogurt low in fat and sugar in almond, cheesecake, vanilla, banana, and blueberry flavours.
FAGE USA Dairy Industry, Inc.
FAGE USA Dairy Industry, Inc. was founded in 2005 and is headquartered in New York. It manufactures a variety of dairy products, including Greek yogurt, dairy desserts, milk, dairy creams, and packaged cheese. Their products are derived from cows fed a non-GMO diet, and the yogurt is sugar-free, making it a naturally nutritious option. FAGE's yogurt is a rich source of protein and calcium. They offer plain and blended Greek yogurts available in various flavours such as strawberry, mango, and vanilla.
Other key players in the United States yogurt market report include General Mills, Inc., Lactalis Group, Dairy Farmers of America, Inc., Tillamook County Creamery Association, and Hain Celestial Group Inc., among others.
United States Yogurt Market Analysis by Region
The Far West stands out as a significant area, primarily because of its increasing dairy production, a crucial factor in meeting the rising demand for yogurt in the United States.
Yogurt consumption in the United States increased fivefold, as indicated by loss-adjusted food availability data from the USDA, Economic Research Service (ERS). The leading dairy-producing states in 2022 were California in the Far West, Wisconsin in the Great Lakes, Idaho in the Rocky Mountain region, Texas in the Southwest, and New York in the Mideast. Together, these five states contributed over 50% of the dairy supply in the U.S., consequently driving up demand in their respective regions.
Yogurt is a dairy product made by fermenting milk by two specific types of bacteria - Streptococcus thermophilus and Lactobacillus bulgaricus. The benefits of yogurt are a healthy gut, enhanced immunity, lower blood pressure, and strengthened bones. It is abundant in protein, calcium, zinc, vitamins such as B and D, and other essential nutrients.
The yogurt market in United States is expanding due to increasing awareness about gut health benefits, driven by the consumption of probiotic-rich foods. According to the American Gastroenterological Association (AGA), gastrointestinal (GI) disorders affect 60–70 million Americans and can significantly interfere with daily living.
SUPPORTINGGUT HEALTH, GENERALHEALTH AND WELLNESS AND IMMUNE HEALTH ARE TOP REASONS FOR CONSUMING PROBIOTICS
Factors such as the availability of single-serve cups of yogurt, high-protein diets, and nutritional awareness contribute to the United States yogurt market growth.
As per the National Library of Medicine, people who include yogurt in their diet tend to experience improved diet quality, reduced body weight, and a lower body mass index (BMI). Among adults, there is a 23% decrease in the risk of being overweight or obese, coupled with a 5% increase in calorie intake.
Further, the increasing engagement in recreational sports and fitness is boosting the United States yogurt market development. Chobani, LLC in October 2021, introduced a special edition of its Complete Shake featuring Peloton instructor Cody Rigsby. This edition claims 25 grams of fine-quality protein including essential amino acids crucial for muscle building. It caters to both pre-and post-workout snacks for athletes and fitness professionals.
Key Trends and Developments
The market is fueled by advancements in the lifestyle of people, sustainable choices, and the increasing presence of e-commerce platforms
December 2023
Nature's Fynd, a Chicago-based food company, has introduced what it claims to be the world's first fungi-based yogurt.
June 2023
Unilever acquired Yasso Holdings, an American Greek yogurt brand, as it grew its market share in the high-end dessert segment.
June 2022
In North America, HI-CHEW, a chewy candy brand, collaborated with Menchie's Frozen Yogurt to launch HI-CHEW Rainbow Sherbet, a limited-edition frozen yogurt flavour.
June 2022
A frozen yogurt company called Yogurtland has released two new summertime seasonal flavours: passion fruit mango tart and strawberry mango sorbet.
Change in the Lifestyle of People
Growing awareness of health and well-being is a major driver for the United States yogurt market. Consumers are well-educated about the advantages of a healthy diet and view yogurt as a nutritious snack. Its protein, calcium, and probiotic content aids digestive health and provides essential nutrients.
Sustainable Choice
Increasing awareness regarding environmental sustainability is driving consumers towards food options with reduced carbon footprints. Yogurt production is viewed as less resource-intensive and has gained popularity among eco-conscious individuals. Also, plant-based yogurts made from almonds, soy, oats, and cashews are enabling relatively greater options for the consumer, thus, pushing the yogurt market in the United States.
Increasing presence of e-commerce platforms
Widespread retail availability has simplified yogurt purchasing power. Consumers can easily find and buy their preferred options of yogurt online and it can be delivered in minutes to their doorsteps. In stores strategically placing yogurt products in displays has promoted impulse buying, further fueling the growing demand.
United States Yogurt Market Trends
The demand for yogurt is driven by health consciousness and environmental sustainability. Consumers prefer smaller carbon footprints and can easily find and purchase yogurt varieties online, with delivery to their homes in just minutes. Store availability and online shopping have simplified yogurt purchasing power. In fact, online delivery channels such as Amazon Fresh and Uber Eats deliver yogurt within 1 hour.
Market Segmentation
United States Yogurt Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup Product Type:
Plain yogurt
Flavoured yogurt
Market Breakup by Distribution Channels:
Supermarkets and Hypermarkets
Convenience Stores
Specialty Stores
Online
Others
Market Breakup by Region:
New England
Mideast
Great Lakes
Plains
Southeast
Southwest
Rocky Mountains
Far West
Flavoured yogurt dominates the United States yogurt market share due to its ability to offer convenience and on-the-go consumption
Based on the United States yogurt market analysis, flavoured yogurt emerges as the largest segment as it offers convenience for on-the-go consumption providing swift means to access the nutritional advantage of yogurt. Yogurt comes in different flavours –strawberry, blueberry, peach, raspberry, mango, coconut, chocolate, and vanilla.
Plain yogurt thrives in the food industry, and its popularity stems from the discovery that it can lower the chances of developing heart disease and osteoporosis, in addition to assisting with weight control. It is produced by heating milk, introducing bacteria, and fermenting until it achieves a pH of around 4.5, resulting in variable thickness and smooth texture. It is commonly utilised in the cooking of curries and sauce or enjoyed as a snack.
The United States yogurt market growth is supplemented by the convenience provided by the e-commerce channel
The United States yogurt market is categorised by distribution channels into hypermarkets and supermarkets, convenience stores, online retail, and specialty stores, among other channels. These avenues empower customers to compare products from different companies along with their pricing, facilitating well-informed decisions about their purchases.
Manufacturers can also build safe relationships through offline channels, which can result in long-term collaborations and improved brand awareness. As per the United States yogurt market report, the online distribution channel is also expanding with various platforms promising deliveries the same day, contributing to its rapid growth. Doordash and Instacart are a few of the delivery platforms that deliver groceries including yogurt within an hour.
Competitive Landscape
To fortify their position in the United States yogurt market, companies are producing yogurt with enhanced nutrition, such as high protein, low fat, and various flavours.
Danone
Danone was founded in 1919 and is headquartered in Paris, France. It is a world-leading food company pioneered in innovative food, drinks and specialized nutrition that has a positive impact on health. Issac Carasso was the founder of Danone and started making yogurt using cultures from the Pasteur Institute to help children with intestinal infections. It makes whole milk, low fat, fruit on the bottom, smoothies’ yogurt in coffee, strawberry, and mango flavours.
Chobani LLC
Chobani LLC was founded in 2005 and is headquartered in New York and the United States. It produces Yogurt, oat milk, and dairy and non-dairy creamers. In addition, Chobani strives to end child hunger, protect the environment, and assist underprivileged groups, immigrants, and refugees. It makes Greek yogurt low in fat and sugar in almond, cheesecake, vanilla, banana, and blueberry flavours.
FAGE USA Dairy Industry, Inc.
FAGE USA Dairy Industry, Inc. was founded in 2005 and is headquartered in New York. It manufactures a variety of dairy products, including Greek yogurt, dairy desserts, milk, dairy creams, and packaged cheese. Their products are derived from cows fed a non-GMO diet, and the yogurt is sugar-free, making it a naturally nutritious option. FAGE's yogurt is a rich source of protein and calcium. They offer plain and blended Greek yogurts available in various flavours such as strawberry, mango, and vanilla.
Other key players in the United States yogurt market report include General Mills, Inc., Lactalis Group, Dairy Farmers of America, Inc., Tillamook County Creamery Association, and Hain Celestial Group Inc., among others.
United States Yogurt Market Analysis by Region
The Far West stands out as a significant area, primarily because of its increasing dairy production, a crucial factor in meeting the rising demand for yogurt in the United States.
Yogurt consumption in the United States increased fivefold, as indicated by loss-adjusted food availability data from the USDA, Economic Research Service (ERS). The leading dairy-producing states in 2022 were California in the Far West, Wisconsin in the Great Lakes, Idaho in the Rocky Mountain region, Texas in the Southwest, and New York in the Mideast. Together, these five states contributed over 50% of the dairy supply in the U.S., consequently driving up demand in their respective regions.
Table of Contents
120 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Regions
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 North America Yogurt Market Overview
- 5.1 Key Industry Highlights
- 5.2 North America Yogurt Historical Market (2018-2024)
- 5.3 North America Yogurt Market Forecast (2025-2034)
- 5.4 North America Market Share by Country
- 5.4.1 United States of America
- 5.4.2 Canada
- 6 United States Yogurt Market Overview
- 6.1 Key Industry Highlights
- 6.2 United States Yogurt Historical Market (2018-2024)
- 6.3 United States Yogurt Market Forecast (2025-2034)
- 7 United States Yogurt Market by Product Type
- 7.1 Plain Yogurt
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Flavoured Yogurt
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 8 United States Yogurt Market by Distribution Channel
- 8.1 Supermarkets/Hypermarkets
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Convenience Stores
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 8.3 Specialty Stores
- 8.3.1 Historical Trend (2018-2024)
- 8.3.2 Forecast Trend (2025-2034)
- 8.4 Online
- 8.4.1 Historical Trend (2018-2024)
- 8.4.2 Forecast Trend (2025-2034)
- 8.5 Others
- 9 United States Yogurt Market by Region
- 9.1 New England
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Mideast
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 Great Lakes
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 9.4 Plains
- 9.4.1 Historical Trend (2018-2024)
- 9.4.2 Forecast Trend (2025-2034)
- 9.5 Southeast
- 9.5.1 Historical Trend (2018-2024)
- 9.5.2 Forecast Trend (2025-2034)
- 9.6 Southwest
- 9.6.1 Historical Trend (2018-2024)
- 9.6.2 Forecast Trend (2025-2034)
- 9.7 Rocky Mountain
- 9.7.1 Historical Trend (2018-2024)
- 9.7.2 Forecast Trend (2025-2034)
- 9.8 Far West
- 9.8.1 Historical Trend (2018-2024)
- 9.8.2 Forecast Trend (2025-2034)
- 10 Market Dynamics
- 10.1 SWOT Analysis
- 10.1.1 Strengths
- 10.1.2 Weaknesses
- 10.1.3 Opportunities
- 10.1.4 Threats
- 10.2 Porter’s Five Forces Analysis
- 10.2.1 Supplier’s Power
- 10.2.2 Buyer’s Power
- 10.2.3 Threat of New Entrants
- 10.2.4 Degree of Rivalry
- 10.2.5 Threat of Substitutes
- 10.3 Key Indicators for Demand
- 10.4 Key Indicators for Price
- 11 Competitive Landscape
- 11.1 Supplier Selection
- 11.2 Key Global Players
- 11.3 Key Regional Players
- 11.4 Key Player Strategies
- 11.5 Company Profiles
- 11.5.1 Danone SA
- 11.5.1.1 Company Overview
- 11.5.1.2 Product Portfolio
- 11.5.1.3 Demographic Reach and Achievements
- 11.5.1.4 Certifications
- 11.5.2 Chobani Global Holdings, LLC
- 11.5.2.1 Company Overview
- 11.5.2.2 Product Portfolio
- 11.5.2.3 Demographic Reach and Achievements
- 11.5.2.4 Certifications
- 11.5.3 General Mills, Inc.
- 11.5.3.1 Company Overview
- 11.5.3.2 Product Portfolio
- 11.5.3.3 Demographic Reach and Achievements
- 11.5.3.4 Certifications
- 11.5.4 FAGE USA Dairy Industry, Inc.
- 11.5.4.1 Company Overview
- 11.5.4.2 Product Portfolio
- 11.5.4.3 Demographic Reach and Achievements
- 11.5.4.4 Certifications
- 11.5.5 Lactalis Group
- 11.5.5.1 Company Overview
- 11.5.5.2 Product Portfolio
- 11.5.5.3 Demographic Reach and Achievements
- 11.5.5.4 Certifications
- 11.5.6 Dairy Farmers of America, Inc.
- 11.5.6.1 Company Overview
- 11.5.6.2 Product Portfolio
- 11.5.6.3 Demographic Reach and Achievements
- 11.5.6.4 Certifications
- 11.5.7 Anderson Erickson Dairy Co.
- 11.5.7.1 Company Overview
- 11.5.7.2 Product Portfolio
- 11.5.7.3 Demographic Reach and Achievements
- 11.5.7.4 Certifications
- 11.5.8 Tillamook County Creamery Association
- 11.5.8.1 Company Overview
- 11.5.8.2 Product Portfolio
- 11.5.8.3 Demographic Reach and Achievements
- 11.5.8.4 Certifications
- 11.5.9 Hain Celestial Group Inc.
- 11.5.9.1 Company Overview
- 11.5.9.2 Product Portfolio
- 11.5.9.3 Demographic Reach and Achievements
- 11.5.9.4 Certifications
- 11.5.10 Others
Pricing
Currency Rates
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