United States Wine Market Size and Share Outlook - Forecast Trends and Growth Analysis Report 2025-2034

The United States wine market was approximately USD 72.43 Billion in 2024. The market is assessed to grow at a CAGR of 6.00% between 2025 and 2034, reaching a value of USD 129.71 Billion by 2034.

There are nearly 3,000 vineyards across the US and the country is also a leading importer of wine on a global scale. Total wine consumption in the USA reached 964 million gallons in 2022. The consumption of wine is associated with several benefits, including its ability to lower bad cholesterol, reduced risk of cardiovascular diseases, and increased antioxidant activity. The market benefits from high purchasing power of the population and diverse varieties offered.

With the increasing awareness regarding environmental protection and sustainability, a significant percentage of US consumers are demanding eco-certified wines and are willing to pay more for the same. Further, there is a rise in the importance of social media marketing and companies are increasingly utilising platforms like Instagram to increase their customer reach.

As per the United States wine market analysis, off-trade distribution channels are preferred by most Americans for purchasing wine because it is cost effective and drinking at home enables them to control their alcohol intake. Off-trade distribution channels includeliquorstores,grocerystores, tasting rooms, and online channels. This demand is especially high for semi-sweet and fruity wine, for which customers spend up to $99 per bottle on special occasions.

California is one of the top producers and consumers of wine in the country. It has a Mediterranean like climate characterised by warm, sunny summers and mild, wet winters which is ideal for grape cultivation and fermentation, making it one of the biggest wine producing states in the USA.

United States Wine Market Segmentation

United States Wine Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type:

Sparkling Wine
Still Wine
Others

Market Breakup by Colour:

Rose Wine
Red Wine
White Wine
Others

Market Breakup by Distribution Channel:

On-Trade
Off-Trade

Market Breakup by Region:

New England
Mideast
Great Lakes
Plains
Southeast
Southwest
Rocky Mountain
Far West

Competitive Landscape

The market players offer distinctive and exclusive wines to meet the evolving demands of consumers and provide them with high quality products to enhance their drinking experience.
The Wine Group
E. & J. Gallo Winery
Trinchero Family Estates
Constellation Brands, Inc.
Casella Wines Pty Limited
Delicato Family Wines
Treasury Wine Estates Limited
Palm Bay International, Inc.
Kendall-Jackson
Deutsch Family Wine & Spirits
Others