
United States Wheat Protein Market Report and Forecast 2025-2034
Description
The United States wheat protein market size reached approximately USD 1.70 Billion in 2024. The market is estimated to grow at a CAGR of 3.40% in the forecast period of 2025-2034, reaching a value of around USD 2.37 Billion by 2034.
Key Takeaways
Wheat protein is a plant-based protein derived from wheat that can be used to boost the protein content of supplements or protein bars. It is enriched with amino acids such as lysine and glutamine and offers multiple health benefits such as reducing the risk of chronic diseases as well as aiding in weight loss.
Plant-based proteins do not contain cholesterol and saturated fat unlike animal-based protein, which is one of the major trends favouring the United States wheat protein market growth. Wheat-based protein offers a neutral flavour unlike soy or pea-based protein and is rich in iron, magnesium, folate, and other necessary vitamins and minerals, which makes it an attractive option among consumers who want to make a valuable addition to their balanced diet.
Key Trends and Developments
Rising popularity of vegan meat among Gen Z; health benefits offered by wheat protein for women; growth of fortified wheat snacks demand; and greater product labelling are the major trends impacting the market growth.
Oct. 27th 2022
Amber Wave launched North America’s largest wheat protein facility in Phillipsburg, Kansas
Feb. 9th 2022
PureField Ingredients, USA’s largest supplier of wheat protein domestically, upscaled its production capacity in Russell, Kansas by 50%
Jan. 27th 2021
Novozymes developed Frontia GlutenEx to enable wheat processors in higher gluten protein recovery and reduce energy consumption
Mar. 10th 2020
Upton’s Naturals launched wheat protein snacks called Jerky Bites in four different flavours, including smoky original and tamarind pepperoni
Popularity of vegan meat among Gen Z in the USA
Younger generation aged 18-34 years in the United States is most likely to consume plant-based meat because of its better taste and higher nutritional profile.
Plant proteins extend the lifespan of women
According to a study conducted by the American Journal of Clinical Nutrition, consumption of plant protein, including wheat protein, extends women’s lifespan.
Growth of snacks fortified with wheat protein
Snacks fortified with wheat proteins are garnering popularity and are expected to support the United States wheat protein market expansion.
Greater product labelling by consumer food companies
Consumer food companies, including wheat protein manufacturers, are expected to boost product labelling measures to enable consumers to make informed choices regarding their nutritional intake.
United States Wheat Protein Market Trends
Upton’s Naturals Jerky Bites contain upto 8-10 grams of protein and complement the taste of traditional beef snacks which are popular among Americans. This is expected to prompt other major market players to innovate their product offerings, which can lead to the United States wheat protein market expansion. These snacks are flavoured with fruits and spices and come in tarragon ginger lime and pineapple pink pepperoni flavours as well. They are packed with an antioxidant which comprises an oxygen absorber and contains iron.
Another major factor aiding the United States wheat protein market development is the increasing research activities demonstrating the benefits of plant-based protein. The International Food Information Council in 2023 found that nearly 30% of the Americans surveyed consider protein-rich food to be healthier than other alternatives for consumption. Front-of-package labelling is expected to boost consumer awareness regarding the quality of food they consume and facilitate the consumers’ shift towards wheat and other plant-based proteins.
Market Segmentation
“United States Wheat Protein Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Wheat Gluten
Wheat Protein Isolate
Textured Wheat Protein
Hydrolysed Wheat Protein
Market Breakup by Concentration
75% Concentration
80% Concentration
95% Concentration
Market Breakup by Form
Dry
Liquid
Market Breakup by Application
Bakery and Snacks
Pet Food
Nutritional Bars and Drinks
Processed Meat
Others
Market Breakup by Region
New England
Mideast
Great Lakes
Plains
Southeast
Southwest
Rocky Mountain
Far West
Dry wheat protein is expected to constitute a major United States wheat protein market share in the coming years
The demand for dry wheat protein is significantly rising as it can be mixed easily into soups, shakes, yoghurt, and other mixtures. This immediately boosts the protein content of meals, which is regarded by most Americans as a critical component of healthy foods. Dry wheat protein also enhances muscle repair, provides energy, and protects the body against diseases.
The demand for liquid wheat protein is also expected to increase over the forecast period. Its application enhances hair lustre and volume tremendously and improves the texture of skin. Besides, liquid wheat protein has numerous health benefits for hair and skin, which is likely to increase its application by the cosmetics industry in the forecast period.
The application of wheat proteins in bakery and snacks is expected to dominate the market in the forecast period
Increased incorporation of wheat protein into bakery products such as flatbreads and buns to offer functional benefits is expected to boost the United States wheat protein market growth in the forecast period. Wheat protein can soften the dough and maintain a consistent texture and volume in the bakery production process. It offers an ideal solution for manufacturing snacks and cookies that can be consumed without any harmful health effects.
Nutritional bars and drinks are also expected to witness a surge in wheat protein fortification as consumer demand evolves and people switch to healthier alternatives for satiating hunger and remaining energetic for long periods of time. Processed meat is also expected to become a common household food product in the coming years with the rising consumption of plant-based meat among children in the USA.
Competitive Landscape
Major players in the United States wheat protein market are researching innovative ways to develop wheat protein products that meet evolving preferences of consumers.
Other United States wheat protein market players include Roquette Frères, Amber Wave, and Manildra Group USA, among others.
Key Takeaways
Wheat protein is a plant-based protein derived from wheat that can be used to boost the protein content of supplements or protein bars. It is enriched with amino acids such as lysine and glutamine and offers multiple health benefits such as reducing the risk of chronic diseases as well as aiding in weight loss.
Plant-based proteins do not contain cholesterol and saturated fat unlike animal-based protein, which is one of the major trends favouring the United States wheat protein market growth. Wheat-based protein offers a neutral flavour unlike soy or pea-based protein and is rich in iron, magnesium, folate, and other necessary vitamins and minerals, which makes it an attractive option among consumers who want to make a valuable addition to their balanced diet.
Key Trends and Developments
Rising popularity of vegan meat among Gen Z; health benefits offered by wheat protein for women; growth of fortified wheat snacks demand; and greater product labelling are the major trends impacting the market growth.
Oct. 27th 2022
Amber Wave launched North America’s largest wheat protein facility in Phillipsburg, Kansas
Feb. 9th 2022
PureField Ingredients, USA’s largest supplier of wheat protein domestically, upscaled its production capacity in Russell, Kansas by 50%
Jan. 27th 2021
Novozymes developed Frontia GlutenEx to enable wheat processors in higher gluten protein recovery and reduce energy consumption
Mar. 10th 2020
Upton’s Naturals launched wheat protein snacks called Jerky Bites in four different flavours, including smoky original and tamarind pepperoni
Popularity of vegan meat among Gen Z in the USA
Younger generation aged 18-34 years in the United States is most likely to consume plant-based meat because of its better taste and higher nutritional profile.
Plant proteins extend the lifespan of women
According to a study conducted by the American Journal of Clinical Nutrition, consumption of plant protein, including wheat protein, extends women’s lifespan.
Growth of snacks fortified with wheat protein
Snacks fortified with wheat proteins are garnering popularity and are expected to support the United States wheat protein market expansion.
Greater product labelling by consumer food companies
Consumer food companies, including wheat protein manufacturers, are expected to boost product labelling measures to enable consumers to make informed choices regarding their nutritional intake.
United States Wheat Protein Market Trends
Upton’s Naturals Jerky Bites contain upto 8-10 grams of protein and complement the taste of traditional beef snacks which are popular among Americans. This is expected to prompt other major market players to innovate their product offerings, which can lead to the United States wheat protein market expansion. These snacks are flavoured with fruits and spices and come in tarragon ginger lime and pineapple pink pepperoni flavours as well. They are packed with an antioxidant which comprises an oxygen absorber and contains iron.
Another major factor aiding the United States wheat protein market development is the increasing research activities demonstrating the benefits of plant-based protein. The International Food Information Council in 2023 found that nearly 30% of the Americans surveyed consider protein-rich food to be healthier than other alternatives for consumption. Front-of-package labelling is expected to boost consumer awareness regarding the quality of food they consume and facilitate the consumers’ shift towards wheat and other plant-based proteins.
Market Segmentation
“United States Wheat Protein Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Wheat Gluten
Wheat Protein Isolate
Textured Wheat Protein
Hydrolysed Wheat Protein
Market Breakup by Concentration
75% Concentration
80% Concentration
95% Concentration
Market Breakup by Form
Dry
Liquid
Market Breakup by Application
Bakery and Snacks
Pet Food
Nutritional Bars and Drinks
Processed Meat
Others
Market Breakup by Region
New England
Mideast
Great Lakes
Plains
Southeast
Southwest
Rocky Mountain
Far West
Dry wheat protein is expected to constitute a major United States wheat protein market share in the coming years
The demand for dry wheat protein is significantly rising as it can be mixed easily into soups, shakes, yoghurt, and other mixtures. This immediately boosts the protein content of meals, which is regarded by most Americans as a critical component of healthy foods. Dry wheat protein also enhances muscle repair, provides energy, and protects the body against diseases.
The demand for liquid wheat protein is also expected to increase over the forecast period. Its application enhances hair lustre and volume tremendously and improves the texture of skin. Besides, liquid wheat protein has numerous health benefits for hair and skin, which is likely to increase its application by the cosmetics industry in the forecast period.
The application of wheat proteins in bakery and snacks is expected to dominate the market in the forecast period
Increased incorporation of wheat protein into bakery products such as flatbreads and buns to offer functional benefits is expected to boost the United States wheat protein market growth in the forecast period. Wheat protein can soften the dough and maintain a consistent texture and volume in the bakery production process. It offers an ideal solution for manufacturing snacks and cookies that can be consumed without any harmful health effects.
Nutritional bars and drinks are also expected to witness a surge in wheat protein fortification as consumer demand evolves and people switch to healthier alternatives for satiating hunger and remaining energetic for long periods of time. Processed meat is also expected to become a common household food product in the coming years with the rising consumption of plant-based meat among children in the USA.
Competitive Landscape
Major players in the United States wheat protein market are researching innovative ways to develop wheat protein products that meet evolving preferences of consumers.
Other United States wheat protein market players include Roquette Frères, Amber Wave, and Manildra Group USA, among others.
Table of Contents
110 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Regions
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 North America Wheat Protein Market Overview
- 5.1 Key Industry Highlights
- 5.2 North America Wheat Protein Historical Market (2018-2024)
- 5.3 North America Wheat Protein Market Forecast (2025-2034)
- 5.4 North America Market Share by Country
- 5.4.1 United States of America
- 5.4.2 Canada
- 6 United States Wheat Protein Market Overview
- 6.1 Key Industry Highlights
- 6.2 United States Wheat Protein Historical Market (2018-2024)
- 6.3 United States Wheat Protein Market Forecast (2025-2034)
- 7 United States Wheat Protein Market by Type
- 7.1 Wheat Gluten
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Wheat Protein Isolate
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Textured Wheat Protein
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 7.4 Hydrolysed Wheat Protein
- 7.4.1 Historical Trend (2018-2024)
- 7.4.2 Forecast Trend (2025-2034)
- 8 United States Wheat Protein Market by Concentration
- 8.1 75% Concentration
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 80% Concentration
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 8.3 95% Concentration
- 8.3.1 Historical Trend (2018-2024)
- 8.3.2 Forecast Trend (2025-2034)
- 9 United States Wheat Protein Market by Form
- 9.1 Dry
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Liquid
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 10 United States Wheat Protein Market by Application
- 10.1 Bakery and Snacks
- 10.1.1 Historical Trend (2018-2024)
- 10.1.2 Forecast Trend (2025-2034)
- 10.2 Pet Food
- 10.2.1 Historical Trend (2018-2024)
- 10.2.2 Forecast Trend (2025-2034)
- 10.3 Nutritional Bars and Drinks
- 10.3.1 Historical Trend (2018-2024)
- 10.3.2 Forecast Trend (2025-2034)
- 10.4 Processed Meat
- 10.4.1 Historical Trend (2018-2024)
- 10.4.2 Forecast Trend (2025-2034)
- 10.5 Others
- 11 United States Wheat Protein Market by Region
- 11.1 New England
- 11.1.1 Historical Trend (2018-2024)
- 11.1.2 Forecast Trend (2025-2034)
- 11.2 Mideast
- 11.2.1 Historical Trend (2018-2024)
- 11.2.2 Forecast Trend (2025-2034)
- 11.3 Great Lakes
- 11.3.1 Historical Trend (2018-2024)
- 11.3.2 Forecast Trend (2025-2034)
- 11.4 Plains
- 11.4.1 Historical Trend (2018-2024)
- 11.4.2 Forecast Trend (2025-2034)
- 11.5 Southeast
- 11.5.1 Historical Trend (2018-2024)
- 11.5.2 Forecast Trend (2025-2034)
- 11.6 Southwest
- 11.6.1 Historical Trend (2018-2024)
- 11.6.2 Forecast Trend (2025-2034)
- 11.7 Rocky Mountain
- 11.7.1 Historical Trend (2018-2024)
- 11.7.2 Forecast Trend (2025-2034)
- 11.8 Far West
- 11.8.1 Historical Trend (2018-2024)
- 11.8.2 Forecast Trend (2025-2034)
- 12 Market Dynamics
- 12.1 SWOT Analysis
- 12.1.1 Strengths
- 12.1.2 Weaknesses
- 12.1.3 Opportunities
- 12.1.4 Threats
- 12.2 Porter’s Five Forces Analysis
- 12.2.1 Supplier’s Power
- 12.2.2 Buyer’s Power
- 12.2.3 Threat of New Entrants
- 12.2.4 Degree of Rivalry
- 12.2.5 Threat of Substitutes
- 12.3 Key Indicators for Demand
- 12.4 Key Indicators for Price
- 13 Competitive Landscape
- 13.1 Supplier Selection
- 13.2 Key Global Players
- 13.3 Key Regional Players
- 13.4 Key Player Strategies
- 13.5 Company Profiles
- 13.5.1 Archer-Daniels-Midland Co.
- 13.5.1.1 Company Overview
- 13.5.1.2 Product Portfolio
- 13.5.1.3 Demographic Reach and Achievements
- 13.5.1.4 Certifications
- 13.5.2 Cargill, Incorporated.
- 13.5.2.1 Company Overview
- 13.5.2.2 Product Portfolio
- 13.5.2.3 Demographic Reach and Achievements
- 13.5.2.4 Certifications
- 13.5.3 AMCO Proteins
- 13.5.3.1 Company Overview
- 13.5.3.2 Product Portfolio
- 13.5.3.3 Demographic Reach and Achievements
- 13.5.3.4 Certifications
- 13.5.4 Roquette Frères
- 13.5.4.1 Company Overview
- 13.5.4.2 Product Portfolio
- 13.5.4.3 Demographic Reach and Achievements
- 13.5.4.4 Certifications
- 13.5.5 MGP Ingredients
- 13.5.5.1 Company Overview
- 13.5.5.2 Product Portfolio
- 13.5.5.3 Demographic Reach and Achievements
- 13.5.5.4 Certifications
- 13.5.6 Amber Wave
- 13.5.6.1 Company Overview
- 13.5.6.2 Product Portfolio
- 13.5.6.3 Demographic Reach and Achievements
- 13.5.6.4 Certifications
- 13.5.7 Manildra Group USA
- 13.5.7.1 Company Overview
- 13.5.7.2 Product Portfolio
- 13.5.7.3 Demographic Reach and Achievements
- 13.5.7.4 Certifications
- 13.5.8 Others
Pricing
Currency Rates
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